customer loyalty

How to get customers to come back during and after COVID-19

In this 5-minute read: Encourage the use of PPE Visibly demonstrate proper sanitization and safety procedures to customers Exploit curbside, …

Jun 16, 2020

Should I charge my customers a “COVID” fee? Pros and cons of surcharging

In this 5-minute read: Pros and cons of adding a COVID fee Should you add a COVID surcharge or raise …

May 29, 2020

Can outdoor seating save your restaurant during COVID-19?

Restaurants have been some of the hardest-hit businesses during the COVID-19 crisis (Chinese restaurants in particular, but that’s another story).  …

May 27, 2020

Complete guide to reopening your business after the COVID-19 lockdowns

In this 8-minute read: Tips and guidelines for reopening your business after COVID-10 Implementing and tracking sanitization of your facility …

May 15, 2020

How do I make sure my restaurant staff is properly sanitizing tables post COVID-19?

In this 5-minute read: Steps for sanitizing restaurant tables and other hard surfaces after COVID-19 Communicate with your staff members …

May 12, 2020

Resources to help your flower or gift shop survive the COVID-19 / coronavirus crisis

Important PPP update for 2021 On December 22, 2020, Congress passed a bill renewing funding under the CARES Act, including …

Mar 27, 2020

Resources, guides, and tips to help bookstores struggling due to coronavirus / COVID-19

Important PPP update for 2021 On December 22, 2020, Congress passed a bill renewing funding under the CARES Act, including …

Mar 25, 2020

How to use Instagram TV (IGTV) to promote and grow your small business

In this 6-minute read: What is Instagram TV (IGTV)? How to use Instagram TV Ways to use Instagram TV to …

Mar 04, 2020

Why–and when–you should use traditional advertising for your small business

In this 10-minute read: The 5 most effective traditional marketing methods for small businesses Why you need to get your …

Feb 28, 2020

How to choose the right email marketing solution for your business

In this 5-minute read: Features to consider when choosing an email marketing solution Top email marketing solutions for small business, …

Feb 13, 2020

How to turn customer data into customer loyalty

Smart small business owners understand the value of repeat customers—who, research shows, spend 67 percent more than other customers. What’s …

Feb 07, 2020

How (and when) to remove Instagram comments on your business posts

In this 5-minute read: Why consumers comment on Instagram What to do about negative comments on Instagram How to remove …

Feb 07, 2020

Why (and how) you need to put your restaurant’s menu online

In this 5-minute read: Why every restaurant needs an online menu Key features of an effective online menu Using your …

Jan 31, 2020

The 14 best types of social media posts for small businesses

In this 6-minute read: How to use social media to market your business 14 best types of social media posts …

Jan 08, 2020

The do’s and don’ts of writing an effective small business blog

In this 8-minute read: Why you need a blog for your small business  Do’s of writing an effective small business …

Jan 03, 2020

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