benchmarking

Womply study: Southern states lead the nation in small business optimism

South Carolina, Georgia, and Texas lead our annual small business optimism ranking.

Jul 03, 2018

Womply study: Half of small business owners think Donald Trump is doing a good job

We polled 4,700 small business owners on topics including taxes, health care, interest rates, congress, the Trump presidency, and more.

Jun 09, 2018

American consumers go (do)nuts on National Doughnut Day

It’s National Doughnut Day and as American’s get their glaze on they’re helping local bakeries and donut shops make some serious dough of their own.

May 31, 2018

A complete look at small business sales on Memorial Day

Local businesses see significant transaction increases in the days leading up to Memorial Day which results in substantial revenue lifts.

May 24, 2018

Mother’s Day, mimosas, and the biggest money-making weekend for local restaurants

Have you made your Mother’s Day brunch reservation yet? Better hurry. It’s the biggest and busiest weekend for local restaurants in America.

May 11, 2018

Improve your revenue mileage with this local auto services analysis

We analyzed revenue patterns at tens of thousands of independent automotive services businesses in all 50 states across the entire calendar year.

Apr 25, 2018

April showers bring more than May flowers to local gardens and nurseries

Take a look at daily, weekly, and monthly sales trends and seasonality for local gardens and nurseries in America.

Apr 18, 2018

Introducing the Small Business Almanac

The first-ever Small Business Almanac provides the best view of consumer spending trends in all 50 states and across nearly 20 industry categories.

Apr 17, 2018

When are the busiest times for legal and financial businesses?

Take a look at daily, weekly, and monthly sales trends and seasonality for legal and financial businesses across America.

Apr 11, 2018

What’s a small business customer really worth?

We lay out the financial impact of turning one-time customers into repeat visitors.

Apr 10, 2018

Analysis: Easter lays an egg for independent retailers

Easter’s just around the corner, which means it’s time to see what revenue bump local retailers might expect this year.

Mar 30, 2018

The modern business owner’s approach to competitor research

It’s never been easier for small business owners to understand their local market and compare against local competitors.

Mar 26, 2018

The “Freakonomics” of small business in America 

We have a look into 4M small businesses and we’re constantly surprised by the response of small businesses to their fluctuating economy.

Mar 21, 2018

5 states where restaurant sales spike during Spring Break

Not every state experiences the revenue lift for restaurants during Spring Break, but those that do see significant increases.

Mar 15, 2018

St. Patrick’s Day vs. St. Valentine’s Day: Restaurants edition

Plus a look at the top 5 states that feel the luck of the Irish on St. Patrick’s day.

Mar 14, 2018

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