The state of local retail 2020: Utah.
We analyzed transactions for every day of the 2019 calendar year at over 40,000 local retail businessses across the United States, including Utah. The result is a comprehensive look at when local retail businesses make the most money, when they process the most transactions, and when customers tend to spend a little extra when they're out shopping.
The impact of COVID-19 on Utah retail businesses.
2020 has been a challenge for local businesses across the U.S., and there's no question that local retailers across the state of Utah have faced unprecidented challenges all year.
So before we take a look back at 2019, it's important to keep in mind the impact that COVID-19 has had on local retailers across the state. According to our data, the average Utah retail business saw total consumer spending from April through October, 2020 increase 86% compared to the same timeframe in 2019. Additionally, 11% of retailers in the state of Utah that were transacting before the pandemic hit are closed as of the last week of October.
Our research has shown that some types of retail businesses have fared quite well during the pandemic (sporting goods stores, home improvement stores, etc.), while others (clothing stores, book stores, etc.) have struggled. Whether a local retail business has struggled or thrived through 2020, this report gives insight on which days and months will be extra important for retailers in this unpredictable year.
What we learned about local retail sales in Utah.
Utah is the 2nd-ranked state for average retail revenue in the United States, pulling in 37% more in daily revenue than the national average on a given day.
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How much do retail shops in Utah make on an average day?
On a given day, retail shops in Utah brought in $1,335 in revenue. On a typical day, the average retail business also processed about 20 transactions while seeing customers spend an average of $66.20 per ticket.
| Sales revenue | Transactions | Ticket size |
| $1,335 | 20 | $66.20 |
| National Rank: 2 | National Rank: 1 | National Rank: 40 |
What days of the week are retail shops in Utah busiest?
Fridays and Saturdays are busy at retail shops across the country, and things were no different for Utah retail businesses.
Fridays were particularly big, as 18% of all retail revenue in Utah came in on that day alone. On average, only 34% of retailers keep their doors open on Sundays in Utah, making it easily the slowest day of the week overall.
Among the businesses who did keep their doors open, Fridays and Saturdays were the biggest days of the week in terms of foot traffic, with Utah retail shops processing an average of 22 transactions per day.
Utahns spend more per transaction on throughout the week, with Tuesdays claiming the largest average ticket size of the week at $67.44 per ticket. Still, average ticket price remains fairly consistent throughout the week except for Sundays, when lower-ticket-item shops are perhaps more likely to remain open than higher-end boutiques.
What time of year do retail shops in Utah make the most money?
Utahns clearly love to shop regardless of the season, but what does the average year look like from week to week at retail shops in Utah? Let's take a look.
The holiday shopping season was huge for retail shops across the country, and things were no different in the Beehive State. December is the biggest month of the year overall and 3 of the top 10 weeks of the year fell during the holiday shopping season.
Top 5 days for Utah retail businesses.
The holidays was responsible for the biggest day of the year, and a total of four of the top five days of the year overall. The holidays was also big for local retail businesses in Michigan, accounting for four top days as well.
| #1 | #2 | #3 | #4 | #5 |
11/29/19 Black Friday |
12/23/19 |
12/20/19 Weekend before Christmas |
12/21/19 Weekend before Christmas |
4/19/19 Easter Weekend |
| Friday | Monday | Friday | Saturday | Friday |
Utah retail shops on prominent days.
Retail shops look to events and holidays to generate big sales for their business. Here’s how prominent days rank compared to the average day.
| Day rank based on total sales | How much did restaurants that were open make? | ||||||||
| Day | Day Rank | Total rev vs avg | % of restaurants open | Avg rev | Rev vs avg | Avg txns | Txns vs avg | Avg ticket | Ticket vs avg |
| New Year's Day | 321 | -65% | 30% | $1,225 | -8% | 21 | 3% | $58.97 | -11% |
| Super Bowl Sunday | 343 | -73% | 30% | $961 | -28% | 17 | -17% | $57.29 | -14% |
| Valentine's Day | 6 | 46% | 84% | $1,825 | 37% | 25 | 25% | $72.64 | 10% |
| St. Patrick's Day | 320 | -65% | 34% | $1,100 | -18% | 19 | -6% | $58.12 | -12% |
| Easter Weekend | 5 | 48% | 92% | $1,687 | 26% | 25 | 24% | $67.27 | 2% |
| Easter Weekend | 147 | 13% | 77% | $1,555 | 17% | 26 | 29% | $59.76 | -10% |
| Easter Sunday | 364 | -86% | 25% | $610 | -54% | 12 | -39% | $49.95 | -25% |
| Cinco de Mayo | 336 | -71% | 34% | $901 | -33% | 17 | -15% | $52.78 | -20% |
| Mother's Day Weekend | 8 | 41% | 92% | $1,624 | 22% | 25 | 26% | $63.93 | -3% |
| Mother's Day Weekend | 15 | 37% | 80% | $1,807 | 35% | 27 | 36% | $66.10 | 0% |
| Mother's Day | 362 | -76% | 31% | $812 | -39% | 16 | -20% | $50.30 | -24% |
| Memorial Day Weekend | 14 | 37% | 99% | $1,466 | 10% | 21 | 7% | $68.28 | 3% |
| Memorial Day Weekend | 68 | 23% | 80% | $1,611 | 21% | 22 | 12% | $71.65 | 8% |
| Memorial Day | 306 | -30% | 54% | $1,365 | 2% | 19 | -7% | $73.02 | 10% |
| Father's Day Weekend | 27 | 32% | 98% | $1,417 | 6% | 21 | 6% | $66.33 | 0% |
| Father's Day Weekend | 243 | 1% | 84% | $1,268 | -5% | 21 | 2% | $61.68 | -7% |
| Father's Day | 335 | -71% | 35% | $876 | -34% | 16 | -19% | $53.36 | -19% |
| 48th of July | 315 | -62% | 41% | $969 | -27% | 15 | -28% | $66.82 | 1% |
| Labor Day Weekend | 21 | 34% | 97% | $1,464 | 10% | 20 | 1% | $72.19 | 9% |
| Labor Day Weekend | 160 | 12% | 79% | $1,493 | 12% | 21 | 6% | $69.98 | 6% |
| Labor Day | 308 | -32% | 52% | $1,375 | 3% | 18 | -13% | $78.02 | 18% |
| Halloween | 262 | -2% | 84% | $1,231 | -8% | 17 | -15% | $71.79 | 8% |
| Thanksgiving Eve | 60 | 24% | 87% | $1,505 | 13% | 22 | 9% | $68.42 | 3% |
| Thanksgiving | 363 | -85% | 22% | $714 | -47% | 12 | -40% | $59.22 | -11% |
| Christmas Eve | 47 | 26% | 73% | $1,823 | 37% | 25 | 23% | $73.75 | 11% |
| Christmas Day | 365 | -91% | 10% | $954 | -29% | 12 | -39% | $77.72 | 17% |
| New Year's Eve | 188 | 8% | 78% | $1,462 | 10% | 21 | 4% | $70.09 | 6% |
Methodology
Womply analyzed daily revenue for over 40,000 retail shops in all 50 states, including Utah, as well as the District of Columbia for all 365 days of the 2019 calendar year. Retail businesses were only included in the analysis if they qualified as small businesses, Womply had a full year of transaction history, and the business recorded multiple transactions per day, on average.