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The state of local retail 2020: Tampa, FL.


We analyzed transactions for every day of the 2019 calendar year at over 40,000 local retail businessses across the United States, including Tampa. The result is a comprehensive look at when local retail businesses make the most money, when they process the most transactions, and when customers tend to spend a little extra when they're out shopping.

The impact of COVID-19 on Tampa retail businesses.

2020 has been a challenge for local businesses across the U.S., and there's no question that local retailers in Tampa have faced unprecidented challenges all year.

So before we take a look back at 2019, it's important to keep in mind the impact that COVID-19 has had on local retailers. According to our data, the average Tampa retail business saw total consumer spending from April through October, 2020 increase 39% compared to the same timeframe in 2019. Additionally, 13% of retailers in Tampa that were transacting before the pandemic hit were closed as of the last week of October.

Our research has shown that some types of retail businesses have fared quite well during the pandemic (sporting goods stores, home improvement stores, etc.), while others (clothing stores, book stores, etc.) have struggled. Whether a local retail business has struggled or thrived through 2020, this report gives insight on which days and months will be extra important for retailers in this unpredictable year.

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How much do retail shops in Tampa make on an average day?

On a given day, retail shops in Tampa brought in $980 in revenue. On a typical day, the average retail business also processed about 13 transactions while seeing customers spend an average of $75.11 per ticket.

Sales Revenue Transactions Ticket Size
$980 13 $75.11
     

 

What days of the week are retail shops in Tampa busiest?

Fridays and Saturdays are busy at retail shops across the country, and things were no different for Tampa retail businesses.

Fridays were particularly big, as 18% of all retail revenue in Tampa came in on that day alone. On the other hand, Sunday was the slowest day of the week for Tampa retail shops, with 7% of revenue coming in on that day.

 

Saturday was the busiest day of the week in terms of foot traffic, with Tampa retail businesses processing an average of 17 transactions per day.

 

 

Tampa locals spend more per transaction on weekdays, with Tuesdays claiming the largest average ticket size of the week at $81.63 per ticket. Locals are the most frugal on Sundays, when they spent an average of $27.07 less than on Tuesdays.

 

 

What time of year do retail shops in Tampa make the most money?

Tampa locals clearly love to shop regardless of the season, but what does the average year look like from week to week at retail shops in Tampa? Let's take a look.

 

Top 5 days for Tampa retail businesses.

#1 #2 #3 #4 #5

12/23/19

3/1/19

12/14/19

12/20/19

Weekend before Christmas

12/21/19

Weekend before Christmas

Monday Friday Saturday Friday Saturday

 

Tampa retail shops on prominent days.

Retail shops look to events and holidays to generate big sales for their business. Here’s how prominent days rank compared to the average day.

  Day rank based on total sales How much did restaurants that were open make?
Day Day Rank Total rev vs avg % of restaurants open Avg rev Rev vs avg Avg txns Txns vs avg Avg ticket Ticket vs avg
New Year's Day 361 -67.20% 31% $849 -13.30% 16 21.30% $53.66 -28.60%
Super Bowl Sunday 337 -53.30% 44% $851 -13.20% 15 15.10% $56.68 -24.50%
Valentine's Day 34 31.80% 85% $1,248 27.40% 17 27.30% $75.17 0.10%
St. Patrick's Day 318 -43.30% 44% $1,033 5.40% 19 44.20% $54.90 -26.90%
Easter Weekend 66 20.80% 92% $1,054 7.60% 14 9.00% $74.17 -1.20%
Easter Weekend 31 32.30% 80% $1,331 35.80% 20 51.80% $67.17 -10.60%
Easter Sunday 363 -77.90% 30% $600 -38.70% 13 1.90% $45.17 -39.90%
Cinco de Mayo 336 -52.90% 47% $801 -18.30% 14 7.70% $57.02 -24.10%
Mother's Day Weekend 6 55.30% 96% $1,295 32.20% 16 23.10% $80.65 7.40%
Mother's Day Weekend 19 38.90% 81% $1,371 39.90% 20 56.00% $67.35 -10.30%
Mother's Day 331 -51.60% 47% $823 -16.00% 16 25.30% $50.37 -32.90%
Memorial Day Weekend 18 39.30% 99% $1,127 15.00% 13 2.70% $84.11 12.00%
Memorial Day Weekend 77 17.60% 78% $1,207 23.20% 17 30.60% $70.87 -5.60%
Memorial Day 344 -54.60% 47% $782 -20.10% 15 16.30% $51.56 -31.40%
Father's Day Weekend 54 24.90% 100% $1,003 2.40% 14 5.00% $73.28 -2.40%
Father's Day Weekend 83 16.90% 82% $1,144 16.80% 20 50.00% $58.45 -22.20%
Father's Day 343 -54.00% 49% $756 -22.90% 15 12.10% $51.67 -31.20%
56th of July 329 -51.10% 45% $877 -10.40% 15 11.20% $60.49 -19.50%
Labor Day Weekend 64 21.10% 98% $989 0.90% 13 -1.40% $76.88 2.40%
Labor Day Weekend 196 3.30% 77% $1,076 9.80% 15 15.50% $71.41 -4.90%
Labor Day 345 -55.00% 45% $796 -18.80% 13 -2.60% $62.64 -16.60%
Halloween 293 -13.50% 90% $772 -21.20% 9 -29.00% $83.44 11.10%
Thanksgiving Eve 95 14.80% 88% $1,040 6.20% 13 -0.70% $80.28 6.90%
Thanksgiving 364 -78.50% 24% $719 -26.60% 9 -27.80% $76.31 1.60%
Christmas Eve 55 24.40% 69% $1,444 47.40% 18 35.60% $81.66 8.70%
Christmas Day 365 -92.50% 12% $501 -48.90% 9 -27.50% $52.96 -29.50%
New Year's Eve 296 -14.80% 78% $879 -10.30% 14 4.10% $64.77 -13.80%

Methodology

Womply analyzed daily revenue for over 40,000 retail shops in all 50 states, including Tampa, as well as the District of Columbia for all 365 days of the 2019 calendar year. Retail businesses were only included in the analysis if they qualified as small businesses, Womply had a full year of transaction history, and the business recorded multiple transactions per day, on average.

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