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The state of local retail 2020: Seattle, WA.


We analyzed transactions for every day of the 2019 calendar year at over 40,000 local retail businessses across the United States, including Seattle. The result is a comprehensive look at when local retail businesses make the most money, when they process the most transactions, and when customers tend to spend a little extra when they're out shopping.

The impact of COVID-19 on Seattle retail businesses.

2020 has been a challenge for local businesses across the U.S., and there's no question that local retailers in Seattle have faced unprecidented challenges all year.

So before we take a look back at 2019, it's important to keep in mind the impact that COVID-19 has had on local retailers. According to our data, the average Seattle retail business saw total consumer spending from April through October, 2020 increase 23% compared to the same timeframe in 2019. Additionally, 18% of retailers in Seattle that were transacting before the pandemic hit were closed as of the last week of October.

Our research has shown that some types of retail businesses have fared quite well during the pandemic (sporting goods stores, home improvement stores, etc.), while others (clothing stores, book stores, etc.) have struggled. Whether a local retail business has struggled or thrived through 2020, this report gives insight on which days and months will be extra important for retailers in this unpredictable year.

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How much do retail shops in Seattle make on an average day?

On a given day, retail shops in Seattle brought in $1,235 in revenue. On a typical day, the average retail business also processed about 15 transactions while seeing customers spend an average of $81.24 per ticket.

Sales Revenue Transactions Ticket Size
$1,235 15 $81.24
     

 

What days of the week are retail shops in Seattle busiest?

Fridays and Saturdays are busy at retail shops across the country, and things were no different for Seattle retail businesses.

Fridays were particularly big, as 17% of all retail revenue in Seattle came in on that day alone. On the other hand, Sunday was the slowest day of the week for Seattle retail shops, with 8% of revenue coming in on that day.

 

Saturday was the busiest day of the week in terms of foot traffic, with Seattle retail businesses processing an average of 20 transactions per day.

 

 

Seattle locals spend more per transaction on weekdays, with Wednesdays claiming the largest average ticket size of the week at $86.97 per ticket. Locals are the most frugal on Sundays, when they spent an average of $20.04 less than on Wednesdays.

 

 

What time of year do retail shops in Seattle make the most money?

Seattle locals clearly love to shop regardless of the season, but what does the average year look like from week to week at retail shops in Seattle? Let's take a look.

 

Top 5 days for Seattle retail businesses.

#1 #2 #3 #4 #5

12/21/19

Weekend before Christmas

12/23/19

5/10/19

Mother's Day Weekend

12/14/19

12/20/19

Weekend before Christmas

Saturday Monday Friday Saturday Friday

 

Seattle retail shops on prominent days.

Retail shops look to events and holidays to generate big sales for their business. Here’s how prominent days rank compared to the average day.

  Day rank based on total sales How much did restaurants that were open make?
Day Day Rank Total rev vs avg % of restaurants open Avg rev Rev vs avg Avg txns Txns vs avg Avg ticket Ticket vs avg
New Year's Day 362 -75.00% 31% $823 -33.40% 14 -8.90% $59.38 -26.90%
Super Bowl Sunday 352 -53.20% 55% $855 -30.80% 11 -26.20% $76.26 -6.10%
Valentine's Day 8 55.40% 88% $1,788 44.80% 24 58.50% $74.23 -8.60%
St. Patrick's Day 324 -44.30% 55% $1,013 -17.90% 16 2.30% $65.20 -19.70%
Easter Weekend 57 21.90% 94% $1,315 6.50% 16 8.30% $79.89 -1.70%
Easter Weekend 131 9.60% 77% $1,431 15.90% 21 38.80% $67.84 -16.50%
Easter Sunday 363 -76.10% 38% $627 -49.20% 12 -20.40% $51.86 -36.20%
Cinco de Mayo 321 -42.50% 57% $1,016 -17.70% 16 4.90% $63.72 -21.60%
Mother's Day Weekend 3 66.20% 95% $1,757 42.30% 20 33.20% $86.81 6.80%
Mother's Day Weekend 13 43.70% 78% $1,863 50.90% 24 57.50% $77.86 -4.20%
Mother's Day 316 -37.60% 58% $1,079 -12.60% 16 6.70% $66.52 -18.10%
Memorial Day Weekend 106 13.80% 97% $1,187 -3.90% 16 6.00% $73.69 -9.30%
Memorial Day Weekend 198 2.00% 74% $1,384 12.10% 20 28.50% $70.88 -12.80%
Memorial Day 345 -50.30% 51% $986 -20.20% 15 1.50% $63.93 -21.30%
Father's Day Weekend 60 21.40% 98% $1,256 1.70% 17 13.10% $73.06 -10.10%
Father's Day Weekend 113 12.70% 79% $1,441 16.70% 20 33.80% $70.85 -12.80%
Father's Day 305 -26.90% 56% $1,324 7.20% 17 12.10% $77.69 -4.40%
54th of July 360 -68.90% 42% $749 -39.30% 16 5.50% $46.73 -42.50%
Labor Day Weekend 25 32.30% 93% $1,443 16.90% 16 7.50% $88.29 8.70%
Labor Day Weekend 142 8.30% 74% $1,469 18.90% 20 34.40% $71.90 -11.50%
Labor Day 323 -44.10% 48% $1,181 -4.30% 18 17.30% $66.26 -18.40%
Halloween 279 -10.10% 87% $1,047 -15.20% 12 -17.90% $83.89 3.30%
Thanksgiving Eve 77 18.80% 89% $1,343 8.70% 16 8.00% $81.74 0.60%
Thanksgiving 364 -84.30% 20% $792 -35.90% 9 -41.10% $88.49 8.90%
Christmas Eve 146 7.80% 66% $1,658 34.30% 20 33.30% $81.83 0.70%
Christmas Day 365 -92.50% 13% $588 -52.40% 4 -72.00% $138.33 70.30%
New Year's Eve 294 -14.40% 72% $1,200 -2.80% 14 -11.10% $88.82 9.30%

Methodology

Womply analyzed daily revenue for over 40,000 retail shops in all 50 states, including Seattle, as well as the District of Columbia for all 365 days of the 2019 calendar year. Retail businesses were only included in the analysis if they qualified as small businesses, Womply had a full year of transaction history, and the business recorded multiple transactions per day, on average.

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