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The state of local retail 2020: San Francisco, CA.


We analyzed transactions for every day of the 2019 calendar year at over 40,000 local retail businessses across the United States, including San Francisco. The result is a comprehensive look at when local retail businesses make the most money, when they process the most transactions, and when customers tend to spend a little extra when they're out shopping.

The impact of COVID-19 on San Francisco retail businesses.

2020 has been a challenge for local businesses across the U.S., and there's no question that local retailers in San Francisco have faced unprecidented challenges all year.

So before we take a look back at 2019, it's important to keep in mind the impact that COVID-19 has had on local retailers. According to our data, the average San Francisco retail business saw total consumer spending from April through October, 2020 increase 17% compared to the same timeframe in 2019. Additionally, 25% of retailers in San Francisco that were transacting before the pandemic hit were closed as of the last week of October.

Our research has shown that some types of retail businesses have fared quite well during the pandemic (sporting goods stores, home improvement stores, etc.), while others (clothing stores, book stores, etc.) have struggled. Whether a local retail business has struggled or thrived through 2020, this report gives insight on which days and months will be extra important for retailers in this unpredictable year.

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How much do retail shops in San Francisco make on an average day?

On a given day, retail shops in San Francisco brought in $1,221 in revenue. On a typical day, the average retail business also processed about 16 transactions while seeing customers spend an average of $74.72 per ticket.

Sales Revenue Transactions Ticket Size
$1,221 16 $74.72
     

 

What days of the week are retail shops in San Francisco busiest?

Fridays and Saturdays are busy at retail shops across the country, and things were no different for San Francisco retail businesses.

Saturdays were particularly big, as 19% of all retail revenue in San Francisco came in on that day alone. On the other hand, Sunday was the slowest day of the week for San Francisco retail shops, with 10% of revenue coming in on that day.

 

Saturday was the busiest day of the week in terms of foot traffic, with San Francisco retail businesses processing an average of 20 transactions per day.

 

 

San Francisco locals spend more per transaction on weekends, with Saturdays claiming the largest average ticket size of the week at $79.40 per ticket. Still, average ticket price remains fairly consistent throughout the week except for Sundays, when they spent an average of $11.76 less than on Saturdays.

 

 

What time of year do retail shops in San Francisco make the most money?

San Francisco locals clearly love to shop regardless of the season, but what does the average year look like from week to week at retail shops in San Francisco? Let's take a look.

 

Top 5 days for San Francisco retail businesses.

#1 #2 #3 #4 #5

12/14/19

12/21/19

Weekend before Christmas

12/23/19

12/20/19

Weekend before Christmas

5/11/19

Mother's Day Weekend

Saturday Saturday Monday Friday Saturday

 

San Francisco retail shops on prominent days.

Retail shops look to events and holidays to generate big sales for their business. Here’s how prominent days rank compared to the average day.

  Day rank based on total sales How much did restaurants that were open make?
Day Day Rank Total rev vs avg % of restaurants open Avg rev Rev vs avg Avg txns Txns vs avg Avg ticket Ticket vs avg
New Year's Day 363 -76.00% 31% $790 -35.30% 15 -8.70% $52.95 -29.10%
Super Bowl Sunday 359 -46.60% 62% $872 -28.60% 14 -16.80% $64.18 -14.10%
Valentine's Day 14 41.40% 88% $1,628 33.40% 23 39.80% $71.27 -4.60%
St. Patrick's Day 313 -24.90% 59% $1,295 6.10% 18 11.80% $70.89 -5.10%
Easter Weekend 32 33.00% 94% $1,439 17.90% 18 8.80% $80.98 8.40%
Easter Weekend 26 35.10% 85% $1,612 32.00% 23 39.60% $70.67 -5.40%
Easter Sunday 362 -59.90% 46% $880 -27.90% 16 -0.70% $54.26 -27.40%
Cinco de Mayo 336 -29.70% 59% $1,218 -0.20% 19 13.70% $65.60 -12.20%
Mother's Day Weekend 6 56.10% 96% $1,648 35.00% 20 21.10% $83.31 11.50%
Mother's Day Weekend 5 68.50% 86% $1,980 62.20% 24 46.00% $82.98 11.10%
Mother's Day 295 -20.00% 67% $1,220 -0.10% 19 14.40% $65.23 -12.70%
Memorial Day Weekend 62 23.70% 98% $1,276 4.50% 16 0.10% $77.98 4.40%
Memorial Day Weekend 74 19.90% 87% $1,397 14.40% 18 11.50% $76.64 2.60%
Memorial Day 349 -35.00% 59% $1,111 -9.00% 15 -5.40% $71.91 -3.80%
Father's Day Weekend 15 40.70% 99% $1,443 18.20% 17 3.40% $85.42 14.30%
Father's Day Weekend 13 41.90% 90% $1,606 31.50% 20 23.90% $79.30 6.10%
Father's Day 335 -29.60% 64% $1,113 -8.80% 18 9.60% $62.17 -16.80%
53rd of July 360 -54.70% 47% $989 -19.00% 16 -1.10% $61.21 -18.10%
Labor Day Weekend 61 23.80% 95% $1,325 8.50% 17 4.00% $77.98 4.40%
Labor Day Weekend 31 33.00% 86% $1,568 28.40% 20 22.40% $78.40 4.90%
Labor Day 354 -39.40% 55% $1,119 -8.30% 17 3.10% $66.41 -11.10%
Halloween 199 -4.80% 88% $1,096 -10.20% 17 4.30% $64.33 -13.90%
Thanksgiving Eve 117 8.30% 86% $1,277 4.60% 17 3.00% $75.84 1.50%
Thanksgiving 364 -85.30% 25% $592 -51.50% 13 -22.20% $46.59 -37.60%
Christmas Eve 12 42.50% 70% $2,062 68.90% 26 57.80% $79.95 7.00%
Christmas Day 365 -91.30% 16% $537 -56.00% 12 -29.00% $46.34 -38.00%
New Year's Eve 233 -9.50% 70% $1,305 6.90% 16 -1.00% $80.63 7.90%

Methodology

Womply analyzed daily revenue for over 40,000 retail shops in all 50 states, including San Francisco, as well as the District of Columbia for all 365 days of the 2019 calendar year. Retail businesses were only included in the analysis if they qualified as small businesses, Womply had a full year of transaction history, and the business recorded multiple transactions per day, on average.

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