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The state of local retail 2020: Sacramento, CA.


We analyzed transactions for every day of the 2019 calendar year at over 40,000 local retail businessses across the United States, including Sacramento. The result is a comprehensive look at when local retail businesses make the most money, when they process the most transactions, and when customers tend to spend a little extra when they're out shopping.

The impact of COVID-19 on Sacramento retail businesses.

2020 has been a challenge for local businesses across the U.S., and there's no question that local retailers in Sacramento have faced unprecidented challenges all year.

So before we take a look back at 2019, it's important to keep in mind the impact that COVID-19 has had on local retailers. According to our data, the average Sacramento retail business saw total consumer spending from April through October, 2020 increase 59% compared to the same timeframe in 2019. Additionally, 25% of retailers in Sacramento that were transacting before the pandemic hit were closed as of the last week of October.

Our research has shown that some types of retail businesses have fared quite well during the pandemic (sporting goods stores, home improvement stores, etc.), while others (clothing stores, book stores, etc.) have struggled. Whether a local retail business has struggled or thrived through 2020, this report gives insight on which days and months will be extra important for retailers in this unpredictable year.

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How much do retail shops in Sacramento make on an average day?

On a given day, retail shops in Sacramento brought in $1,054 in revenue. On a typical day, the average retail business also processed about 16 transactions while seeing customers spend an average of $65.97 per ticket.

Sales Revenue Transactions Ticket Size
$1,054 16 $65.97
     

 

What days of the week are retail shops in Sacramento busiest?

Fridays and Saturdays are busy at retail shops across the country, and things were no different for Sacramento retail businesses.

Saturdays were particularly big, as 17% of all retail revenue in Sacramento came in on that day alone. On the other hand, Sunday was the slowest day of the week for Sacramento retail shops, with 10% of revenue coming in on that day.

 

Saturday was the busiest day of the week in terms of foot traffic, with Sacramento retail businesses processing an average of 19 transactions per day.

 

 

Sacramento locals spend more per transaction on throughout the week, with Wednesdays claiming the largest average ticket size of the week at $68.30 per ticket. Still, average ticket price remains fairly consistent throughout the week except for Sundays, when they spent an average of $11.31 less than on Wednesdays.

 

 

What time of year do retail shops in Sacramento make the most money?

Sacramento locals clearly love to shop regardless of the season, but what does the average year look like from week to week at retail shops in Sacramento? Let's take a look.

 

Top 5 days for Sacramento retail businesses.

#1 #2 #3 #4 #5

5/10/19

Mother's Day Weekend

5/11/19

Mother's Day Weekend

12/14/19

5/24/19

Memorial Day Weekend

12/21/19

Weekend before Christmas

Friday Saturday Saturday Friday Saturday

 

Sacramento retail shops on prominent days.

Retail shops look to events and holidays to generate big sales for their business. Here’s how prominent days rank compared to the average day.

  Day rank based on total sales How much did restaurants that were open make?
Day Day Rank Total rev vs avg % of restaurants open Avg rev Rev vs avg Avg txns Txns vs avg Avg ticket Ticket vs avg
New Year's Day 362 -63.10% 36% $855 -18.90% 18 12.60% $47.50 -28.00%
Super Bowl Sunday 359 -47.10% 47% $947 -10.20% 20 23.50% $47.98 -27.30%
Valentine's Day 21 32.60% 79% $1,418 34.50% 21 33.90% $66.27 0.40%
St. Patrick's Day 319 -24.20% 51% $1,249 18.40% 20 23.80% $63.12 -4.30%
Easter Weekend 15 38.40% 90% $1,287 22.10% 18 10.00% $73.21 11.00%
Easter Weekend 56 23.30% 86% $1,208 14.60% 18 13.70% $66.46 0.70%
Easter Sunday 363 -65.00% 42% $693 -34.30% 17 6.70% $40.63 -38.40%
Cinco de Mayo 333 -30.30% 63% $926 -12.20% 18 11.20% $52.10 -21.00%
Mother's Day Weekend 1 69.50% 96% $1,484 40.70% 19 16.70% $79.57 20.60%
Mother's Day Weekend 2 63.60% 86% $1,603 52.00% 22 35.10% $74.25 12.50%
Mother's Day 314 -23.30% 62% $1,035 -1.90% 18 15.70% $55.96 -15.20%
Memorial Day Weekend 4 55.70% 97% $1,342 27.20% 18 12.60% $74.58 13.00%
Memorial Day Weekend 52 23.90% 87% $1,193 13.10% 18 14.40% $65.23 -1.10%
Memorial Day 173 2.20% 66% $1,304 23.70% 18 15.70% $70.54 6.90%
Father's Day Weekend 22 32.40% 99% $1,124 6.60% 17 4.80% $67.06 1.60%
Father's Day Weekend 47 25.70% 90% $1,169 10.90% 18 13.20% $64.62 -2.00%
Father's Day 312 -22.50% 66% $982 -6.90% 17 3.90% $59.13 -10.40%
49th of July 354 -43.90% 55% $855 -18.90% 17 4.60% $51.12 -22.50%
Labor Day Weekend 70 18.70% 91% $1,091 3.50% 17 8.30% $63.06 -4.40%
Labor Day Weekend 45 26.30% 83% $1,276 21.00% 18 11.50% $71.58 8.50%
Labor Day 296 -18.80% 66% $1,036 -1.80% 16 -2.10% $66.17 0.30%
Halloween 255 -9.80% 83% $910 -13.70% 13 -15.80% $67.64 2.50%
Thanksgiving Eve 71 18.60% 86% $1,162 10.20% 16 2.70% $70.82 7.30%
Thanksgiving 364 -85.70% 32% $375 -64.50% 11 -30.00% $33.48 -49.30%
Christmas Eve 80 16.90% 68% $1,436 36.20% 21 31.80% $68.16 3.30%
Christmas Day 365 -95.60% 15% $243 -77.00% 7 -59.10% $37.13 -43.70%
New Year's Eve 267 -12.20% 69% $1,070 1.50% 18 13.30% $59.08 -10.40%

Methodology

Womply analyzed daily revenue for over 40,000 retail shops in all 50 states, including Sacramento, as well as the District of Columbia for all 365 days of the 2019 calendar year. Retail businesses were only included in the analysis if they qualified as small businesses, Womply had a full year of transaction history, and the business recorded multiple transactions per day, on average.

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