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The state of local retail 2020: Phoenix, AZ.


We analyzed transactions for every day of the 2019 calendar year at over 40,000 local retail businessses across the United States, including Phoenix. The result is a comprehensive look at when local retail businesses make the most money, when they process the most transactions, and when customers tend to spend a little extra when they're out shopping.

The impact of COVID-19 on Phoenix retail businesses.

2020 has been a challenge for local businesses across the U.S., and there's no question that local retailers in Phoenix have faced unprecidented challenges all year.

So before we take a look back at 2019, it's important to keep in mind the impact that COVID-19 has had on local retailers. According to our data, the average Phoenix retail business saw total consumer spending from April through October, 2020 increase 11% compared to the same timeframe in 2019. Additionally, 17% of retailers in Phoenix that were transacting before the pandemic hit were closed as of the last week of October.

Our research has shown that some types of retail businesses have fared quite well during the pandemic (sporting goods stores, home improvement stores, etc.), while others (clothing stores, book stores, etc.) have struggled. Whether a local retail business has struggled or thrived through 2020, this report gives insight on which days and months will be extra important for retailers in this unpredictable year.

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How much do retail shops in Phoenix make on an average day?

On a given day, retail shops in Phoenix brought in $1,095 in revenue. On a typical day, the average retail business also processed about 15 transactions while seeing customers spend an average of $74.65 per ticket.

Sales Revenue Transactions Ticket Size
$1,095 15 $74.65
     

 

What days of the week are retail shops in Phoenix busiest?

Fridays and Saturdays are busy at retail shops across the country, and things were no different for Phoenix retail businesses.

Fridays were particularly big, as 18% of all retail revenue in Phoenix came in on that day alone. On the other hand, Sunday was the slowest day of the week for Phoenix retail shops, with 7% of revenue coming in on that day.

 

Saturday was the busiest day of the week in terms of foot traffic, with Phoenix retail businesses processing an average of 19 transactions per day.

 

 

Phoenix locals spend more per transaction on weekdays, with Tuesdays claiming the largest average ticket size of the week at $84.04 per ticket. Locals are the most frugal on Sundays, when they spent an average of $29.07 less than on Tuesdays.

 

 

What time of year do retail shops in Phoenix make the most money?

Phoenix locals clearly love to shop regardless of the season, but what does the average year look like from week to week at retail shops in Phoenix? Let's take a look.

 

Top 5 days for Phoenix retail businesses.

#1 #2 #3 #4 #5

11/29/19

Black Friday

12/20/19

Weekend before Christmas

12/23/19

12/21/19

Weekend before Christmas

3/1/19

Friday Friday Monday Saturday Friday

 

Phoenix retail shops on prominent days.

Retail shops look to events and holidays to generate big sales for their business. Here’s how prominent days rank compared to the average day.

  Day rank based on total sales How much did restaurants that were open make?
Day Day Rank Total rev vs avg % of restaurants open Avg rev Rev vs avg Avg txns Txns vs avg Avg ticket Ticket vs avg
New Year's Day 358 -60.20% 37% $951 -13.10% 16 12.10% $57.85 -22.50%
Super Bowl Sunday 347 -55.00% 46% $877 -19.90% 15 3.20% $57.94 -22.40%
Valentine's Day 10 47.60% 89% $1,475 34.70% 19 28.10% $78.50 5.20%
St. Patrick's Day 317 -41.20% 49% $1,065 -2.70% 19 29.10% $56.26 -24.60%
Easter Weekend 23 35.20% 97% $1,241 13.40% 17 18.20% $71.62 -4.10%
Easter Weekend 73 19.50% 84% $1,270 16.00% 19 28.90% $67.19 -10.00%
Easter Sunday 363 -75.20% 36% $611 -44.20% 13 -12.20% $47.43 -36.50%
Cinco de Mayo 329 -47.10% 52% $913 -16.60% 15 4.60% $59.56 -20.20%
Mother's Day Weekend 6 54.60% 99% $1,399 27.80% 19 30.70% $73.01 -2.20%
Mother's Day Weekend 30 30.80% 86% $1,359 24.20% 21 45.40% $63.73 -14.60%
Mother's Day 331 -48.40% 53% $877 -19.90% 17 17.80% $50.79 -32.00%
Memorial Day Weekend 28 31.60% 96% $1,225 11.90% 16 10.60% $75.55 1.20%
Memorial Day Weekend 192 1.60% 79% $1,142 4.30% 18 22.90% $63.36 -15.10%
Memorial Day 328 -46.40% 50% $955 -12.80% 16 6.80% $60.94 -18.40%
Father's Day Weekend 87 17.90% 97% $1,085 -0.90% 15 5.50% $70.12 -6.10%
Father's Day Weekend 124 11.80% 85% $1,173 7.10% 19 26.20% $63.40 -15.10%
Father's Day 345 -54.90% 49% $821 -25.00% 16 11.70% $50.11 -32.90%
44th of July 359 -60.30% 45% $784 -28.40% 18 20.00% $44.54 -40.30%
Labor Day Weekend 103 15.40% 91% $1,135 3.70% 15 5.00% $73.73 -1.20%
Labor Day Weekend 153 7.20% 74% $1,290 17.80% 20 33.10% $66.10 -11.40%
Labor Day 323 -44.10% 49% $1,018 -7.00% 17 15.00% $60.37 -19.10%
Halloween 306 -20.60% 86% $825 -24.60% 11 -23.30% $73.38 -1.70%
Thanksgiving Eve 89 17.50% 87% $1,202 9.80% 16 10.60% $74.11 -0.70%
Thanksgiving 364 -86.40% 25% $491 -55.10% 12 -20.10% $41.92 -43.80%
Christmas Eve 93 17.20% 65% $1,603 46.40% 21 40.20% $77.96 4.40%
Christmas Day 365 -92.40% 13% $530 -51.60% 11 -23.80% $47.44 -36.40%
New Year's Eve 294 -12.80% 71% $1,092 -0.20% 16 10.80% $67.20 -10.00%

Methodology

Womply analyzed daily revenue for over 40,000 retail shops in all 50 states, including Phoenix, as well as the District of Columbia for all 365 days of the 2019 calendar year. Retail businesses were only included in the analysis if they qualified as small businesses, Womply had a full year of transaction history, and the business recorded multiple transactions per day, on average.

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