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The state of local retail 2020: Philadelphia, PA.


We analyzed transactions for every day of the 2019 calendar year at over 40,000 local retail businessses across the United States, including Philadelphia. The result is a comprehensive look at when local retail businesses make the most money, when they process the most transactions, and when customers tend to spend a little extra when they're out shopping.

The impact of COVID-19 on Philadelphia retail businesses.

2020 has been a challenge for local businesses across the U.S., and there's no question that local retailers in Philadelphia have faced unprecidented challenges all year.

So before we take a look back at 2019, it's important to keep in mind the impact that COVID-19 has had on local retailers. According to our data, the average Philadelphia retail business saw total consumer spending from April through October, 2020 increase 9% compared to the same timeframe in 2019. Additionally, 18% of retailers in Philadelphia that were transacting before the pandemic hit were closed as of the last week of October.

Our research has shown that some types of retail businesses have fared quite well during the pandemic (sporting goods stores, home improvement stores, etc.), while others (clothing stores, book stores, etc.) have struggled. Whether a local retail business has struggled or thrived through 2020, this report gives insight on which days and months will be extra important for retailers in this unpredictable year.

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How much do retail shops in Philadelphia make on an average day?

On a given day, retail shops in Philadelphia brought in $1,030 in revenue. On a typical day, the average retail business also processed about 10 transactions while seeing customers spend an average of $98.12 per ticket.

Sales Revenue Transactions Ticket Size
$1,030 10 $98.12
     

 

What days of the week are retail shops in Philadelphia busiest?

Fridays and Saturdays are busy at retail shops across the country, and things were no different for Philadelphia retail businesses.

Saturdays were particularly big, as 18% of all retail revenue in Philadelphia came in on that day alone. On average, only 43% of retailers keep their doors open on Sundays in Philadelphia, making it easily the slowest day of the week overall.

 

Among the businesses who did keep their doors open, Saturday was the busiest day of the week in terms of foot traffic, with Philadelphia retail businesses processing an average of 14 transactions per day.

 

 

Philadelphia locals spend more per transaction on weekdays, with Tuesdays claiming the largest average ticket size of the week at $108.08 per ticket. Locals are the most frugal on Sundays, when they spent an average of $30.54 less than on Tuesdays.

 

 

What time of year do retail shops in Philadelphia make the most money?

Philadelphia locals clearly love to shop regardless of the season, but what does the average year look like from week to week at retail shops in Philadelphia? Let's take a look.

 

Top 5 days for Philadelphia retail businesses.

#1 #2 #3 #4 #5

12/21/19

Weekend before Christmas

12/23/19

11/29/19

Black Friday

5/11/19

Mother's Day Weekend

12/14/19

Saturday Monday Friday Saturday Saturday

 

Philadelphia retail shops on prominent days.

Retail shops look to events and holidays to generate big sales for their business. Here’s how prominent days rank compared to the average day.

  Day rank based on total sales How much did restaurants that were open make?
Day Day Rank Total rev vs avg % of restaurants open Avg rev Rev vs avg Avg txns Txns vs avg Avg ticket Ticket vs avg
New Year's Day 363 -81.40% 18% $843 -18.20% 10 -7.00% $86.35 -12.00%
Super Bowl Sunday 353 -58.10% 38% $908 -11.90% 11 9.00% $79.33 -19.20%
Valentine's Day 8 71.60% 89% $1,577 53.10% 19 79.60% $83.65 -14.70%
St. Patrick's Day 311 -36.60% 42% $1,247 21.00% 15 45.00% $81.90 -16.50%
Easter Weekend 15 46.90% 94% $1,278 24.00% 15 40.20% $86.78 -11.60%
Easter Weekend 14 50.10% 84% $1,463 42.00% 17 63.70% $85.11 -13.30%
Easter Sunday 362 -80.30% 21% $756 -26.60% 12 18.00% $60.99 -37.80%
Cinco de Mayo 331 -48.20% 47% $899 -12.70% 11 3.90% $82.44 -16.00%
Mother's Day Weekend 7 74.80% 99% $1,449 40.70% 17 60.30% $86.11 -12.20%
Mother's Day Weekend 4 95.20% 90% $1,772 72.00% 22 107.80% $81.20 -17.30%
Mother's Day 325 -45.50% 51% $879 -14.70% 13 21.20% $69.08 -29.60%
Memorial Day Weekend 10 55.40% 99% $1,291 25.30% 14 28.60% $95.54 -2.60%
Memorial Day Weekend 78 22.60% 80% $1,261 22.40% 16 47.80% $81.21 -17.20%
Memorial Day 332 -48.90% 32% $1,296 25.80% 14 33.80% $92.27 -6.00%
Father's Day Weekend 12 52.00% 100% $1,250 21.40% 14 29.30% $92.09 -6.10%
Father's Day Weekend 42 34.70% 88% $1,249 21.20% 15 42.70% $83.39 -15.00%
Father's Day 347 -54.90% 43% $867 -15.90% 13 27.00% $64.99 -33.80%
43rd of July 358 -64.20% 32% $907 -11.90% 11 8.20% $79.84 -18.60%
Labor Day Weekend 20 44.00% 96% $1,225 18.90% 13 20.70% $96.70 -1.40%
Labor Day Weekend 83 21.30% 76% $1,305 26.70% 16 53.30% $81.09 -17.40%
Labor Day 300 -29.10% 35% $1,661 61.20% 17 62.90% $97.11 -1.00%
Halloween 283 -18.70% 88% $755 -26.70% 7 -32.50% $106.44 8.50%
Thanksgiving Eve 113 15.80% 89% $1,066 3.50% 11 8.80% $93.36 -4.90%
Thanksgiving 364 -85.70% 15% $762 -26.10% 14 35.80% $53.42 -45.60%
Christmas Eve 25 41.70% 73% $1,597 55.00% 18 70.30% $89.33 -9.00%
Christmas Day 365 -96.00% 6% $526 -49.00% 13 20.60% $41.51 -57.70%
New Year's Eve 281 -18.60% 74% $898 -12.90% 10 -7.90% $92.84 -5.40%

Methodology

Womply analyzed daily revenue for over 40,000 retail shops in all 50 states, including Philadelphia, as well as the District of Columbia for all 365 days of the 2019 calendar year. Retail businesses were only included in the analysis if they qualified as small businesses, Womply had a full year of transaction history, and the business recorded multiple transactions per day, on average.

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