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Graphic of North Dakota

The state of local retail 2020: North Dakota.


We analyzed transactions for every day of the 2019 calendar year at over 40,000 local retail businessses across the United States, including North Dakota. The result is a comprehensive look at when local retail businesses make the most money, when they process the most transactions, and when customers tend to spend a little extra when they're out shopping.

The impact of COVID-19 on North Dakota retail businesses.

2020 has been a challenge for local businesses across the U.S., and there's no question that local retailers across the state of North Dakota have faced unprecidented challenges all year.

So before we take a look back at 2019, it's important to keep in mind the impact that COVID-19 has had on local retailers across the state. According to our data, the average North Dakota retail business saw total consumer spending from April through October, 2020 drop 35% compared to the same timeframe in 2019. Additionally, 16% of retailers in the state of North Dakota that were transacting before the pandemic hit are closed as of the last week of October.

Our research has shown that some types of retail businesses have fared quite well during the pandemic (sporting goods stores, home improvement stores, etc.), while others (clothing stores, book stores, etc.) have struggled. Whether a local retail business has struggled or thrived through 2020, this report gives insight on which days and months will be extra important for retailers in this unpredictable year.

What we learned about local retail sales in North Dakota.

North Dakota is the 15th-ranked state for average retail revenue in the United States, pulling in 6% more in daily revenue than the national average on a given day.

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How much do retail shops in North Dakota make on an average day?

On a given day, retail shops in North Dakota brought in $1,036 in revenue. On a typical day, the average retail business also processed about 12 transactions while seeing customers spend an average of $83.20 per ticket.

Sales revenue Transactions Ticket size
$1,036 12 $83.20
National Rank: 15 National Rank: 25 National Rank: 10

 

What days of the week are retail shops in North Dakota busiest?

Fridays and Saturdays are busy at retail shops across the country, and things were no different for North Dakota retail businesses.

Fridays were particularly big, as 22% of all retail revenue in North Dakota came in on that day alone. On average, only 30% of retailers keep their doors open on Sundays in North Dakota, making it easily the slowest day of the week overall.

 

 

Among the businesses who did keep their doors open, Friday was the busiest day of the week in terms of foot traffic, with North Dakota retail businesses processing an average of 20 transactions per day.

 

 

North Dakotans spend more per transaction on weekdays, with Tuesdays claiming the largest average ticket size of the week at $96.32 per ticket. Locals are the most frugal on Fridays, when they spent an average of $27.52 less than on Tuesdays.

 

 

What time of year do retail shops in North Dakota make the most money?

North Dakotans clearly love to shop regardless of the season, but what does the average year look like from week to week at retail shops in North Dakota? Let's take a look.

The holiday shopping season was huge for retail shops across the country, and things were no different in the Peace Garden State. December is the biggest month of the year overall and 3 of the top 10 weeks of the year fell during the holiday shopping season.

 

Top 5 days for North Dakota retail businesses.

The holidays was responsible for the biggest day of the year, and a total of three of the top five days of the year overall. Summer was also big for local retail businesses in Michigan, accounting for the fourth biggest day of the year overall.

#1 #2 #3 #4 #5

11/29/19

Black Friday

12/23/19

12/20/19

Weekend before Christmas

7/3/19

11/8/19

Friday Monday Friday Wednesday Friday

 

North Dakota retail shops on prominent days.

Retail shops look to events and holidays to generate big sales for their business. Here’s how prominent days rank compared to the average day.

  Day rank based on total sales How much did restaurants that were open make?
Day Day Rank Total rev vs avg % of restaurants open Avg rev Rev vs avg Avg txns Txns vs avg Avg ticket Ticket vs avg
New Year's Day 362 -82% 23% $599 -42% 10 -16% $57.13 -31%
Super Bowl Sunday 361 -82% 26% $542 -48% 10 -23% $56.09 -33%
Valentine's Day 32 59% 77% $1,589 53% 21 66% $76.69 -8%
St. Patrick's Day 319 -61% 30% $1,021 -2% 14 11% $73.61 -12%
Easter Weekend 33 58% 88% $1,387 34% 23 81% $61.42 -26%
Easter Weekend 194 -3% 68% $1,093 6% 15 17% $74.84 -10%
Easter Sunday 364 -97% 12% $174 -83% 4 -70% $46.47 -44%
Cinco de Mayo 283 -23% 37% $1,621 56% 10 -19% $159.94 92%
Mother's Day Weekend 6 95% 95% $1,582 53% 23 87% $68.02 -18%
Mother's Day Weekend 44 49% 76% $1,512 46% 18 48% $82.24 -1%
Mother's Day 345 -71% 35% $657 -37% 10 -17% $63.89 -23%
Memorial Day Weekend 29 60% 97% $1,275 23% 20 57% $65.09 -22%
Memorial Day Weekend 166 3% 74% $1,067 3% 13 2% $83.86 1%
Memorial Day 308 -43% 38% $1,178 14% 11 -13% $109.18 31%
Father's Day Weekend 22 63% 99% $1,266 22% 20 58% $64.41 -23%
Father's Day Weekend 115 15% 70% $1,259 22% 15 24% $81.68 -2%
Father's Day 336 -66% 28% $935 -10% 12 -3% $76.97 -8%
32nd of July 216 -6% 18% $4,068 293% 41 226% $100.31 21%
Labor Day Weekend 52 43% 92% $1,194 15% 17 35% $71.30 -14%
Labor Day Weekend 278 -21% 58% $1,040 0% 15 17% $71.23 -14%
Labor Day 314 -56% 30% $1,132 9% 14 13% $80.65 -3%
Halloween 290 -24% 81% $719 -31% 8 -40% $95.66 15%
Thanksgiving Eve 103 19% 87% $1,054 2% 11 -9% $92.80 12%
Thanksgiving 363 -93% 9% $598 -42% 8 -38% $76.94 -8%
Christmas Eve 178 0% 64% $1,203 16% 13 1% $96.07 16%
Christmas Day 365 -99% 7% $110 -89% 2 -83% $51.40 -38%
New Year's Eve 173 2% 80% $977 -6% 10 -21% $98.65 19%

Methodology

Womply analyzed daily revenue for over 40,000 retail shops in all 50 states, including North Dakota, as well as the District of Columbia for all 365 days of the 2019 calendar year. Retail businesses were only included in the analysis if they qualified as small businesses, Womply had a full year of transaction history, and the business recorded multiple transactions per day, on average.

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