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The state of local retail 2020: New Orleans, LA.


We analyzed transactions for every day of the 2019 calendar year at over 40,000 local retail businessses across the United States, including New Orleans. The result is a comprehensive look at when local retail businesses make the most money, when they process the most transactions, and when customers tend to spend a little extra when they're out shopping.

The impact of COVID-19 on New Orleans retail businesses.

2020 has been a challenge for local businesses across the U.S., and there's no question that local retailers in New Orleans have faced unprecidented challenges all year.

So before we take a look back at 2019, it's important to keep in mind the impact that COVID-19 has had on local retailers. According to our data, the average New Orleans retail business saw total consumer spending from April through October, 2020 drop 19% compared to the same timeframe in 2019. Additionally, 18% of retailers in New Orleans that were transacting before the pandemic hit were closed as of the last week of October.

Our research has shown that some types of retail businesses have fared quite well during the pandemic (sporting goods stores, home improvement stores, etc.), while others (clothing stores, book stores, etc.) have struggled. Whether a local retail business has struggled or thrived through 2020, this report gives insight on which days and months will be extra important for retailers in this unpredictable year.

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How much do retail shops in New Orleans make on an average day?

On a given day, retail shops in New Orleans brought in $877 in revenue. On a typical day, the average retail business also processed about 11 transactions while seeing customers spend an average of $80.69 per ticket.

Sales Revenue Transactions Ticket Size
$877 11 $80.69
     

 

What days of the week are retail shops in New Orleans busiest?

Fridays and Saturdays are busy at retail shops across the country, and things were no different for New Orleans retail businesses.

Fridays were particularly big, as 19% of all retail revenue in New Orleans came in on that day alone. On average, only 42% of retailers keep their doors open on Sundays in New Orleans, making it easily the slowest day of the week overall.

 

Among the businesses who did keep their doors open, Saturday was the busiest day of the week in terms of foot traffic, with New Orleans retail businesses processing an average of 15 transactions per day.

 

 

New Orleans locals spend more per transaction on weekdays, with Tuesdays claiming the largest average ticket size of the week at $89.25 per ticket. Locals are the most frugal on Sundays, when they spent an average of $30.45 less than on Tuesdays.

 

 

What time of year do retail shops in New Orleans make the most money?

New Orleans locals clearly love to shop regardless of the season, but what does the average year look like from week to week at retail shops in New Orleans? Let's take a look.

 

Top 5 days for New Orleans retail businesses.

#1 #2 #3 #4 #5

12/14/19

12/23/19

3/1/19

3/2/19

3/4/19

Saturday Monday Friday Saturday Monday

 

New Orleans retail shops on prominent days.

Retail shops look to events and holidays to generate big sales for their business. Here’s how prominent days rank compared to the average day.

  Day rank based on total sales How much did restaurants that were open make?
Day Day Rank Total rev vs avg % of restaurants open Avg rev Rev vs avg Avg txns Txns vs avg Avg ticket Ticket vs avg
New Year's Day 344 -61.50% 37% $710 -19.10% 11 5.50% $61.90 -23.30%
Super Bowl Sunday 350 -64.30% 40% $607 -30.80% 12 5.80% $52.73 -34.60%
Valentine's Day 9 73.60% 84% $1,419 61.70% 17 53.40% $85.08 5.40%
St. Patrick's Day 313 -41.80% 43% $934 6.50% 15 33.50% $64.34 -20.30%
Easter Weekend 13 67.10% 82% $1,406 60.20% 17 57.70% $82.00 1.60%
Easter Weekend 28 45.50% 75% $1,327 51.30% 19 72.30% $70.83 -12.20%
Easter Sunday 358 -70.00% 29% $723 -17.60% 13 23.60% $53.76 -33.40%
Cinco de Mayo 309 -39.10% 40% $1,055 20.20% 14 30.40% $74.40 -7.80%
Mother's Day Weekend 40 39.40% 88% $1,089 24.10% 13 23.40% $81.16 0.60%
Mother's Day Weekend 15 61.10% 81% $1,369 56.00% 19 74.20% $72.27 -10.40%
Mother's Day 330 -57.50% 44% $657 -25.10% 11 3.10% $58.62 -27.30%
Memorial Day Weekend 27 46.50% 96% $1,049 19.60% 13 15.40% $83.63 3.60%
Memorial Day Weekend 30 43.20% 86% $1,149 31.00% 15 37.90% $76.68 -5.00%
Memorial Day 317 -48.00% 53% $673 -23.30% 10 -11.60% $70.02 -13.20%
Father's Day Weekend 19 53.30% 98% $1,071 22.10% 13 16.50% $84.56 4.80%
Father's Day Weekend 70 29.20% 90% $982 12.00% 14 27.70% $70.74 -12.30%
Father's Day 322 -53.20% 44% $724 -17.50% 11 5.60% $63.02 -21.90%
39th of July 331 -58.70% 44% $651 -25.80% 12 12.70% $53.12 -34.20%
Labor Day Weekend 23 48.40% 94% $1,081 23.20% 12 11.10% $89.44 10.80%
Labor Day Weekend 55 33.30% 83% $1,100 25.40% 15 42.10% $71.24 -11.70%
Labor Day 336 -60.60% 52% $525 -40.10% 9 -15.00% $56.83 -29.60%
Halloween 131 12.80% 87% $889 1.30% 12 8.50% $75.34 -6.60%
Thanksgiving Eve 58 32.50% 83% $1,094 24.70% 14 29.20% $77.86 -3.50%
Thanksgiving 363 -86.30% 21% $458 -47.80% 7 -35.30% $65.09 -19.30%
Christmas Eve 14 66.70% 70% $1,642 87.10% 19 75.00% $86.26 6.90%
Christmas Day 365 -91.80% 10% $593 -32.40% 8 -28.70% $76.57 -5.10%
New Year's Eve 191 -1.20% 72% $941 7.30% 15 34.60% $64.29 -20.30%

Methodology

Womply analyzed daily revenue for over 40,000 retail shops in all 50 states, including New Orleans, as well as the District of Columbia for all 365 days of the 2019 calendar year. Retail businesses were only included in the analysis if they qualified as small businesses, Womply had a full year of transaction history, and the business recorded multiple transactions per day, on average.

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