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Graphic of New Hampshire

The state of local retail 2020: New Hampshire.


We analyzed transactions for every day of the 2019 calendar year at over 40,000 local retail businessses across the United States, including New Hampshire. The result is a comprehensive look at when local retail businesses make the most money, when they process the most transactions, and when customers tend to spend a little extra when they're out shopping.

The impact of COVID-19 on New Hampshire retail businesses.

2020 has been a challenge for local businesses across the U.S., and there's no question that local retailers across the state of New Hampshire have faced unprecidented challenges all year.

So before we take a look back at 2019, it's important to keep in mind the impact that COVID-19 has had on local retailers across the state. According to our data, the average New Hampshire retail business saw total consumer spending from April through October, 2020 drop 6% compared to the same timeframe in 2019. Additionally, 14% of retailers in the state of New Hampshire that were transacting before the pandemic hit are closed as of the last week of October.

Our research has shown that some types of retail businesses have fared quite well during the pandemic (sporting goods stores, home improvement stores, etc.), while others (clothing stores, book stores, etc.) have struggled. Whether a local retail business has struggled or thrived through 2020, this report gives insight on which days and months will be extra important for retailers in this unpredictable year.

What we learned about local retail sales in New Hampshire.

New Hampshire is the 12th-ranked state for average retail revenue in the United States, pulling in 8% more in daily revenue than the national average on a given day.

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How much do retail shops in New Hampshire make on an average day?

On a given day, retail shops in New Hampshire brought in $1,052 in revenue. On a typical day, the average retail business also processed about 13 transactions while seeing customers spend an average of $77.94 per ticket.

Sales revenue Transactions Ticket size
$1,052 13 $77.94
National Rank: 12 National Rank: 14 National Rank: 23

 

What days of the week are retail shops in New Hampshire busiest?

Fridays and Saturdays are busy at retail shops across the country, and things were no different for New Hampshire retail businesses.

Saturdays were particularly big, as 20% of all retail revenue in New Hampshire came in on that day alone. On average, only 45% of retailers keep their doors open on Sundays in New Hampshire, making it easily the slowest day of the week overall.

 

 

Among the businesses who did keep their doors open, Saturday was the busiest day of the week in terms of foot traffic, with New Hampshire retail businesses processing an average of 18 transactions per day.

 

 

New Hampshirites spend more per transaction on weekdays, with Mondays claiming the largest average ticket size of the week at $84.99 per ticket. Locals are the most frugal on Sundays, when they spent an average of $26.58 less than on Mondays.

 

 

What time of year do retail shops in New Hampshire make the most money?

New Hampshirites clearly love to shop regardless of the season, but what does the average year look like from week to week at retail shops in New Hampshire? Let's take a look.

The holiday shopping season was huge for retail shops across the country, and things were no different in the Granite State. December is the biggest month of the year overall and 4 of the top 10 weeks of the year fell during the holiday shopping season.

 

Top 5 days for New Hampshire retail businesses.

The holidays was massive for retail shops in Michigan, accounting for each of the top five days of the year. The holidays was also big for local retail businesses in Michigan, accounting for five top days as well.

#1 #2 #3 #4 #5

11/29/19

Black Friday

12/21/19

Weekend before Christmas

12/23/19

12/14/19

12/20/19

Weekend before Christmas

Friday Saturday Monday Saturday Friday

 

New Hampshire retail shops on prominent days.

Retail shops look to events and holidays to generate big sales for their business. Here’s how prominent days rank compared to the average day.

  Day rank based on total sales How much did restaurants that were open make?
Day Day Rank Total rev vs avg % of restaurants open Avg rev Rev vs avg Avg txns Txns vs avg Avg ticket Ticket vs avg
New Year's Day 359 -67% 25% $1,065 1% 13 -4% $82.37 6%
Super Bowl Sunday 358 -67% 39% $696 -34% 13 -7% $55.14 -29%
Valentine's Day 11 65% 81% $1,653 57% 24 78% $68.74 -12%
St. Patrick's Day 341 -49% 42% $995 -5% 17 30% $56.96 -27%
Easter Weekend 77 24% 94% $1,078 3% 15 9% $73.37 -6%
Easter Weekend 45 36% 84% $1,314 25% 18 36% $71.50 -8%
Easter Sunday 363 -87% 19% $569 -46% 12 -14% $49.16 -37%
Cinco de Mayo 329 -44% 48% $948 -10% 16 17% $60.19 -23%
Mother's Day Weekend 16 55% 93% $1,366 30% 18 31% $77.28 -1%
Mother's Day Weekend 7 80% 85% $1,719 64% 25 87% $68.18 -13%
Mother's Day 307 -33% 49% $1,120 6% 19 40% $59.17 -24%
Memorial Day Weekend 24 47% 96% $1,246 19% 14 4% $88.52 14%
Memorial Day Weekend 13 57% 85% $1,504 43% 18 33% $83.63 7%
Memorial Day 328 -44% 40% $1,155 10% 24 80% $47.43 -39%
Father's Day Weekend 42 37% 94% $1,190 13% 15 14% $77.62 0%
Father's Day Weekend 10 65% 84% $1,599 52% 18 36% $86.99 12%
Father's Day 338 -47% 45% $976 -7% 17 26% $57.30 -27%
34th of July 360 -69% 31% $822 -22% 18 32% $46.03 -41%
Labor Day Weekend 14 57% 99% $1,289 23% 15 14% $84.09 8%
Labor Day Weekend 17 54% 80% $1,564 49% 20 51% $76.91 -1%
Labor Day 333 -46% 40% $1,102 5% 18 34% $61.09 -22%
Halloween 289 -25% 83% $742 -30% 10 -29% $77.63 0%
Thanksgiving Eve 55 32% 88% $1,234 17% 18 35% $67.78 -13%
Thanksgiving 365 -91% 11% $716 -32% 16 22% $43.46 -44%
Christmas Eve 21 50% 73% $1,669 59% 22 64% $75.49 -3%
Christmas Day 362 -82% 7% $2,147 104% 5 -67% $477.17 512%
New Year's Eve 257 -16% 69% $998 -5% 11 -17% $88.62 14%

Methodology

Womply analyzed daily revenue for over 40,000 retail shops in all 50 states, including New Hampshire, as well as the District of Columbia for all 365 days of the 2019 calendar year. Retail businesses were only included in the analysis if they qualified as small businesses, Womply had a full year of transaction history, and the business recorded multiple transactions per day, on average.

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