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Graphic of Nevada

The state of local retail 2020: Nevada.


We analyzed transactions for every day of the 2019 calendar year at over 40,000 local retail businessses across the United States, including Nevada. The result is a comprehensive look at when local retail businesses make the most money, when they process the most transactions, and when customers tend to spend a little extra when they're out shopping.

The impact of COVID-19 on Nevada retail businesses.

2020 has been a challenge for local businesses across the U.S., and there's no question that local retailers across the state of Nevada have faced unprecidented challenges all year.

So before we take a look back at 2019, it's important to keep in mind the impact that COVID-19 has had on local retailers across the state. According to our data, the average Nevada retail business saw total consumer spending from April through October, 2020 drop 2% compared to the same timeframe in 2019. Additionally, 20% of retailers in the state of Nevada that were transacting before the pandemic hit are closed as of the last week of October.

Our research has shown that some types of retail businesses have fared quite well during the pandemic (sporting goods stores, home improvement stores, etc.), while others (clothing stores, book stores, etc.) have struggled. Whether a local retail business has struggled or thrived through 2020, this report gives insight on which days and months will be extra important for retailers in this unpredictable year.

What we learned about local retail sales in Nevada.

Nevada is the 6th-ranked state for average retail revenue in the United States, pulling in 18% more in daily revenue than the national average on a given day.

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How much do retail shops in Nevada make on an average day?

On a given day, retail shops in Nevada brought in $1,158 in revenue. On a typical day, the average retail business also processed about 14 transactions while seeing customers spend an average of $81.09 per ticket.

Sales revenue Transactions Ticket size
$1,158 14 $81.09
National Rank: 6 National Rank: 9 National Rank: 12

 

What days of the week are retail shops in Nevada busiest?

Fridays and Saturdays are busy at retail shops across the country, and things were no different for Nevada retail businesses.

Fridays were particularly big, as 19% of all retail revenue in Nevada came in on that day alone. On the other hand, Sunday was the slowest day of the week for Nevada retail shops, with 9% of revenue coming in on that day.

 

 

Saturday was the busiest day of the week in terms of foot traffic, with Nevada retail businesses processing an average of 18 transactions per day.

 

 

Nevadans spend more per transaction on weekdays, with Tuesdays claiming the largest average ticket size of the week at $88.83 per ticket. Locals are the most frugal on Sundays, when they spent an average of $28.01 less than on Tuesdays.

 

 

What time of year do retail shops in Nevada make the most money?

Nevadans clearly love to shop regardless of the season, but what does the average year look like from week to week at retail shops in Nevada? Let's take a look.

May was the biggest month of the year overall for retail businesses in the Silver State, no doubt thanks to a huge lift from Mother's Day Weekend. The week leading up to the holiday was the 2nd biggest week of the year, and the week before that was the 5th.

While May may have been the biggest month of the year overall, back to school was responsible for the single-biggest week of the year for Michigan restaurants: August 5th through the 11th.

 

Top 5 days for Nevada retail businesses.

Spring break was responsible for the single-biggest day of the year for local retail businesses in Michigan. The holidays was also big for retail businesses in Michigan, accounting for two top days as well.

#1 #2 #3 #4 #5

3/1/19

11/29/19

Black Friday

5/10/19

Mother's Day Weekend

12/20/19

Weekend before Christmas

5/3/19

Friday Friday Friday Friday Friday

 

Nevada retail shops on prominent days.

Retail shops look to events and holidays to generate big sales for their business. Here’s how prominent days rank compared to the average day.

  Day rank based on total sales How much did restaurants that were open make?
Day Day Rank Total rev vs avg % of restaurants open Avg rev Rev vs avg Avg txns Txns vs avg Avg ticket Ticket vs avg
New Year's Day 359 -56% 35% $1,158 0% 19 32% $61.28 -24%
Super Bowl Sunday 341 -44% 52% $1,019 -12% 20 38% $51.70 -36%
Valentine's Day 72 20% 82% $1,365 18% 16 10% $86.61 7%
St. Patrick's Day 328 -36% 53% $1,131 -2% 20 37% $57.89 -29%
Easter Weekend 32 36% 95% $1,341 16% 17 17% $80.60 -1%
Easter Weekend 128 9% 77% $1,322 14% 19 30% $71.09 -12%
Easter Sunday 363 -63% 43% $802 -31% 15 3% $54.46 -33%
Cinco de Mayo 315 -28% 59% $1,140 -2% 17 18% $67.51 -17%
Mother's Day Weekend 3 74% 98% $1,661 44% 17 22% $95.41 18%
Mother's Day Weekend 44 31% 82% $1,490 29% 19 34% $77.89 -4%
Mother's Day 339 -42% 59% $924 -20% 16 13% $57.40 -29%
Memorial Day Weekend 6 49% 98% $1,420 23% 16 10% $90.27 11%
Memorial Day Weekend 104 13% 78% $1,362 18% 19 33% $71.88 -11%
Memorial Day 314 -26% 60% $1,154 0% 15 6% $76.58 -6%
Father's Day Weekend 9 45% 99% $1,369 18% 16 12% $85.86 6%
Father's Day Weekend 79 17% 86% $1,274 10% 18 26% $71.10 -12%
Father's Day 334 -41% 59% $935 -19% 16 15% $57.21 -30%
37th of July 336 -41% 55% $997 -14% 17 16% $60.39 -26%
Labor Day Weekend 56 25% 93% $1,264 9% 15 6% $83.38 3%
Labor Day Weekend 174 2% 76% $1,254 8% 18 25% $70.41 -13%
Labor Day 330 -37% 54% $1,094 -6% 16 11% $69.10 -15%
Halloween 296 -19% 82% $927 -20% 11 -24% $84.92 5%
Thanksgiving Eve 247 -8% 80% $1,073 -7% 13 -11% $84.89 5%
Thanksgiving 364 -74% 28% $875 -24% 15 5% $58.21 -28%
Christmas Eve 109 12% 66% $1,598 38% 20 42% $79.02 -3%
Christmas Day 365 -77% 19% $1,091 -6% 18 28% $59.89 -26%
New Year's Eve 267 -13% 70% $1,157 0% 16 10% $73.95 -9%

Methodology

Womply analyzed daily revenue for over 40,000 retail shops in all 50 states, including Nevada, as well as the District of Columbia for all 365 days of the 2019 calendar year. Retail businesses were only included in the analysis if they qualified as small businesses, Womply had a full year of transaction history, and the business recorded multiple transactions per day, on average.

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