/filter>
Graphic of Montana

The state of local retail 2020: Montana.


We analyzed transactions for every day of the 2019 calendar year at over 40,000 local retail businessses across the United States, including Montana. The result is a comprehensive look at when local retail businesses make the most money, when they process the most transactions, and when customers tend to spend a little extra when they're out shopping.

The impact of COVID-19 on Montana retail businesses.

2020 has been a challenge for local businesses across the U.S., and there's no question that local retailers across the state of Montana have faced unprecidented challenges all year.

So before we take a look back at 2019, it's important to keep in mind the impact that COVID-19 has had on local retailers across the state. According to our data, the average Montana retail business saw total consumer spending from April through October, 2020 drop 1% compared to the same timeframe in 2019. Additionally, 13% of retailers in the state of Montana that were transacting before the pandemic hit are closed as of the last week of October.

Our research has shown that some types of retail businesses have fared quite well during the pandemic (sporting goods stores, home improvement stores, etc.), while others (clothing stores, book stores, etc.) have struggled. Whether a local retail business has struggled or thrived through 2020, this report gives insight on which days and months will be extra important for retailers in this unpredictable year.

What we learned about local retail sales in Montana.

Montana is the 37th-ranked state for average retail revenue in the United States, pulling in 17% less in daily revenue than the national average on a given day.

Do you own a retail business in Montana?

Get smarter about your customers and their impact on Montana. business with Womply Customer Management. Learn more, plus get free reputation monitoring and customer insights when you sign up for Womply Free!

How much do retail shops in Montana make on an average day?

On a given day, retail shops in Montana brought in $811 in revenue. On a typical day, the average retail business also processed about 11 transactions while seeing customers spend an average of $76.94 per ticket.

Sales revenue Transactions Ticket size
$811 11 $76.94
National Rank: 37 National Rank: 44 National Rank: 26

 

What days of the week are retail shops in Montana busiest?

Fridays and Saturdays are busy at retail shops across the country, and things were no different for Montana retail businesses.

Fridays were particularly big, as 19% of all retail revenue in Montana came in on that day alone. On average, only 26% of retailers keep their doors open on Sundays in Montana, making it easily the slowest day of the week overall.

 

 

Among the businesses who did keep their doors open, Saturday was the busiest day of the week in terms of foot traffic, with Montana retail businesses processing an average of 14 transactions per day.

 

 

Montanans spend more per transaction on weekdays, with Mondays claiming the largest average ticket size of the week at $81.65 per ticket. Locals are the most frugal on Sundays, when lower-ticket-item shops are perhaps more likely to remain open than higher-end boutiques.

 

 

What time of year do retail shops in Montana make the most money?

Montanans clearly love to shop regardless of the season, but what does the average year look like from week to week at retail shops in Montana? Let's take a look.

The back to school shopping season was massive for retail businesses in the Treasure State. August was the biggest month of the year overall, and 4 of the top 10 weeks of the year fall during late August and early September.

While August may have been the biggest month of the year overall, the holidays was responsible for the single-biggest week of the year for Michigan restaurants: December 16th through the 22nd.

 

Top 5 days for Montana retail businesses.

Back to school was responsible for the single-biggest day of the year for local retail businesses in Michigan. The holidays was also big for retail businesses in Michigan, accounting for three top days as well.

#1 #2 #3 #4 #5

9/14/19

12/23/19

5/10/19

Mother's Day Weekend

12/6/19

12/20/19

Weekend before Christmas

Saturday Monday Friday Friday Friday

 

Montana retail shops on prominent days.

Retail shops look to events and holidays to generate big sales for their business. Here’s how prominent days rank compared to the average day.

  Day rank based on total sales How much did restaurants that were open make?
Day Day Rank Total rev vs avg % of restaurants open Avg rev Rev vs avg Avg txns Txns vs avg Avg ticket Ticket vs avg
New Year's Day 362 -91% 14% $435 -47% 9 -13% $47.34 -39%
Super Bowl Sunday 361 -89% 15% $446 -45% 8 -22% $54.00 -30%
Valentine's Day 32 46% 86% $1,061 31% 15 39% $72.23 -6%
St. Patrick's Day 345 -79% 23% $556 -32% 9 -17% $63.87 -17%
Easter Weekend 72 28% 93% $861 6% 12 10% $74.35 -3%
Easter Weekend 201 2% 74% $856 6% 14 28% $63.30 -18%
Easter Sunday 364 -95% 10% $338 -58% 6 -43% $56.34 -27%
Cinco de Mayo 333 -73% 28% $596 -27% 10 -2% $57.44 -25%
Mother's Day Weekend 3 103% 99% $1,279 58% 16 51% $80.37 5%
Mother's Day Weekend 52 37% 82% $1,032 27% 16 54% $63.53 -17%
Mother's Day 327 -71% 27% $666 -18% 13 24% $50.85 -34%
Memorial Day Weekend 61 32% 99% $832 3% 12 10% $72.08 -6%
Memorial Day Weekend 147 13% 74% $949 17% 15 42% $63.46 -18%
Memorial Day 331 -71% 28% $646 -20% 10 -5% $64.61 -16%
Father's Day Weekend 28 49% 97% $958 18% 13 20% $75.52 -2%
Father's Day Weekend 137 16% 78% $921 14% 14 35% $64.80 -16%
Father's Day 317 -67% 29% $698 -14% 13 19% $55.81 -28%
30th of July 326 -71% 22% $837 3% 13 24% $64.04 -17%
Labor Day Weekend 15 62% 97% $1,044 29% 12 18% $83.93 9%
Labor Day Weekend 214 -2% 66% $924 14% 15 43% $61.17 -21%
Labor Day 320 -68% 25% $775 -5% 13 19% $61.51 -20%
Halloween 278 -16% 83% $624 -23% 7 -29% $83.61 9%
Thanksgiving Eve 62 32% 88% $932 15% 9 -14% $102.85 34%
Thanksgiving 365 -98% 6% $268 -67% 4 -59% $61.79 -20%
Christmas Eve 38 41% 66% $1,332 64% 15 43% $88.60 15%
Christmas Day 363 -94% 4% $878 8% 22 105% $40.54 -47%
New Year's Eve 283 -18% 72% $708 -13% 8 -20% $83.40 8%

Methodology

Womply analyzed daily revenue for over 40,000 retail shops in all 50 states, including Montana, as well as the District of Columbia for all 365 days of the 2019 calendar year. Retail businesses were only included in the analysis if they qualified as small businesses, Womply had a full year of transaction history, and the business recorded multiple transactions per day, on average.

See why Womply is the #1 marketing and CRM solution used by 500,000+ businesses.

Please start typing, and then choose your business from the dropdown.

By submitting this form you agree to Womply’s Terms of Service and Privacy Policy.

Want to Partner with us? Learn More

We no longer support .

Please try using a different browser.