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Graphic of Missouri

The state of local retail 2020: Missouri.


We analyzed transactions for every day of the 2019 calendar year at over 40,000 local retail businessses across the United States, including Missouri. The result is a comprehensive look at when local retail businesses make the most money, when they process the most transactions, and when customers tend to spend a little extra when they're out shopping.

The impact of COVID-19 on Missouri retail businesses.

2020 has been a challenge for local businesses across the U.S., and there's no question that local retailers across the state of Missouri have faced unprecidented challenges all year.

So before we take a look back at 2019, it's important to keep in mind the impact that COVID-19 has had on local retailers across the state. According to our data, the average Missouri retail business saw total consumer spending from April through October, 2020 increase 38% compared to the same timeframe in 2019. Additionally, 14% of retailers in the state of Missouri that were transacting before the pandemic hit are closed as of the last week of October.

Our research has shown that some types of retail businesses have fared quite well during the pandemic (sporting goods stores, home improvement stores, etc.), while others (clothing stores, book stores, etc.) have struggled. Whether a local retail business has struggled or thrived through 2020, this report gives insight on which days and months will be extra important for retailers in this unpredictable year.

What we learned about local retail sales in Missouri.

Missouri is the 39th-ranked state for average retail revenue in the United States, pulling in 18% less in daily revenue than the national average on a given day.

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How much do retail shops in Missouri make on an average day?

On a given day, retail shops in Missouri brought in $802 in revenue. On a typical day, the average retail business also processed about 13 transactions while seeing customers spend an average of $61.89 per ticket.

Sales revenue Transactions Ticket size
$802 13 $61.89
National Rank: 39 National Rank: 21 National Rank: 47

 

What days of the week are retail shops in Missouri busiest?

Fridays and Saturdays are busy at retail shops across the country, and things were no different for Missouri retail businesses.

Fridays were particularly big, as 19% of all retail revenue in Missouri came in on that day alone. On average, only 39% of retailers keep their doors open on Sundays in Missouri, making it easily the slowest day of the week overall.

 

 

Among the businesses who did keep their doors open, Saturday was the busiest day of the week in terms of foot traffic, with Missouri retail businesses processing an average of 16 transactions per day.

 

 

Missourians spend more per transaction on weekdays, with Tuesdays claiming the largest average ticket size of the week at $65.10 per ticket. Still, average ticket price remains fairly consistent throughout the week except for Sundays, when lower-ticket-item shops are perhaps more likely to remain open than higher-end boutiques.

 

 

What time of year do retail shops in Missouri make the most money?

Missourians clearly love to shop regardless of the season, but what does the average year look like from week to week at retail shops in Missouri? Let's take a look.

The back to school shopping season was massive for retail businesses in the Show Me State. August was the biggest month of the year overall, and 4 of the top 10 weeks of the year fall during late August and early September.

While August may have been the biggest month of the year overall, Mother's Day was responsible for the single-biggest week of the year for Michigan restaurants: May 6th through the 12th.

 

Top 5 days for Missouri retail businesses.

The holidays was responsible for the biggest day of the year, and a total of three of the top five days of the year overall. Mother's Day was also big for retail businesses in Michigan, accounting for the second biggest day of the year.

#1 #2 #3 #4 #5

11/29/19

Black Friday

5/10/19

Mother's Day Weekend

12/20/19

Weekend before Christmas

12/21/19

Weekend before Christmas

5/31/19

Friday Friday Friday Saturday Friday

 

Missouri retail shops on prominent days.

Retail shops look to events and holidays to generate big sales for their business. Here’s how prominent days rank compared to the average day.

  Day rank based on total sales How much did restaurants that were open make?
Day Day Rank Total rev vs avg % of restaurants open Avg rev Rev vs avg Avg txns Txns vs avg Avg ticket Ticket vs avg
New Year's Day 362 -84% 22% $466 -42% 9 -33% $53.46 -14%
Super Bowl Sunday 353 -70% 33% $564 -30% 12 -4% $45.30 -27%
Valentine's Day 11 55% 80% $1,211 51% 20 52% $61.63 0%
St. Patrick's Day 350 -66% 34% $624 -22% 13 -1% $48.88 -21%
Easter Weekend 15 52% 91% $1,040 30% 16 26% $63.60 3%
Easter Weekend 113 18% 81% $903 13% 16 26% $55.48 -10%
Easter Sunday 363 -86% 21% $418 -48% 10 -20% $40.19 -35%
Cinco de Mayo 326 -55% 45% $621 -23% 13 -1% $48.22 -22%
Mother's Day Weekend 2 77% 97% $1,139 42% 19 47% $59.97 -3%
Mother's Day Weekend 22 49% 87% $1,068 33% 20 53% $54.01 -13%
Mother's Day 313 -51% 42% $729 -9% 16 24% $45.56 -26%
Memorial Day Weekend 24 46% 99% $918 15% 16 22% $58.25 -6%
Memorial Day Weekend 103 19% 82% $906 13% 17 29% $54.08 -13%
Memorial Day 314 -51% 43% $711 -11% 13 4% $52.66 -15%
Father's Day Weekend 10 56% 99% $981 22% 17 27% $59.48 -4%
Father's Day Weekend 53 32% 87% $953 19% 17 28% $57.34 -7%
Father's Day 337 -57% 41% $662 -18% 14 6% $48.39 -22%
28th of July 329 -56% 42% $658 -18% 14 9% $46.76 -24%
Labor Day Weekend 12 54% 96% $1,001 25% 16 23% $62.74 1%
Labor Day Weekend 43 36% 80% $1,059 32% 19 44% $56.77 -8%
Labor Day 315 -52% 42% $706 -12% 14 11% $49.11 -21%
Halloween 252 -6% 84% $696 -13% 10 -21% $68.12 10%
Thanksgiving Eve 55 32% 86% $954 19% 14 11% $66.37 7%
Thanksgiving 364 -91% 13% $451 -44% 7 -44% $61.73 0%
Christmas Eve 168 8% 63% $1,080 35% 16 22% $68.21 10%
Christmas Day 365 -98% 5% $225 -72% 5 -60% $43.44 -30%
New Year's Eve 246 -6% 75% $787 -2% 12 -7% $64.96 5%

Methodology

Womply analyzed daily revenue for over 40,000 retail shops in all 50 states, including Missouri, as well as the District of Columbia for all 365 days of the 2019 calendar year. Retail businesses were only included in the analysis if they qualified as small businesses, Womply had a full year of transaction history, and the business recorded multiple transactions per day, on average.

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