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The state of local retail 2020: Los Angeles, CA.


We analyzed transactions for every day of the 2019 calendar year at over 40,000 local retail businessses across the United States, including Los Angeles. The result is a comprehensive look at when local retail businesses make the most money, when they process the most transactions, and when customers tend to spend a little extra when they're out shopping.

The impact of COVID-19 on Los Angeles retail businesses.

2020 has been a challenge for local businesses across the U.S., and there's no question that local retailers in Los Angeles have faced unprecidented challenges all year.

So before we take a look back at 2019, it's important to keep in mind the impact that COVID-19 has had on local retailers. According to our data, the average Los Angeles retail business saw total consumer spending from April through October, 2020 increase 13% compared to the same timeframe in 2019. Additionally, 19% of retailers in Los Angeles that were transacting before the pandemic hit were closed as of the last week of October.

Our research has shown that some types of retail businesses have fared quite well during the pandemic (sporting goods stores, home improvement stores, etc.), while others (clothing stores, book stores, etc.) have struggled. Whether a local retail business has struggled or thrived through 2020, this report gives insight on which days and months will be extra important for retailers in this unpredictable year.

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How much do retail shops in Los Angeles make on an average day?

On a given day, retail shops in Los Angeles brought in $1,148 in revenue. On a typical day, the average retail business also processed about 11 transactions while seeing customers spend an average of $101.44 per ticket.

Sales Revenue Transactions Ticket Size
$1,148 11 $101.44
     

 

What days of the week are retail shops in Los Angeles busiest?

Fridays and Saturdays are busy at retail shops across the country, and things were no different for Los Angeles retail businesses.

Fridays were particularly big, as 17% of all retail revenue in Los Angeles came in on that day alone. On the other hand, Sunday was the slowest day of the week for Los Angeles retail shops, with 8% of revenue coming in on that day.

 

Saturdays and Sundays were the biggest days of the week in terms of foot traffic, with Los Angeles retail shops processing an average of 14 transactions per day.

 

 

Los Angeles locals spend more per transaction on weekdays, with Tuesdays claiming the largest average ticket size of the week at $114.20 per ticket. Locals are the most frugal on Sundays, when they spent an average of $41.09 less than on Tuesdays.

 

 

What time of year do retail shops in Los Angeles make the most money?

Los Angeles locals clearly love to shop regardless of the season, but what does the average year look like from week to week at retail shops in Los Angeles? Let's take a look.

 

Top 5 days for Los Angeles retail businesses.

#1 #2 #3 #4 #5

12/23/19

12/20/19

Weekend before Christmas

5/10/19

Mother's Day Weekend

11/29/19

Black Friday

12/21/19

Weekend before Christmas

Monday Friday Friday Friday Saturday

 

Los Angeles retail shops on prominent days.

Retail shops look to events and holidays to generate big sales for their business. Here’s how prominent days rank compared to the average day.

  Day rank based on total sales How much did restaurants that were open make?
Day Day Rank Total rev vs avg % of restaurants open Avg rev Rev vs avg Avg txns Txns vs avg Avg ticket Ticket vs avg
New Year's Day 363 -72.20% 25% $1,047 -8.80% 13 15.20% $80.28 -20.90%
Super Bowl Sunday 360 -59.60% 49% $790 -31.20% 11 -2.90% $71.89 -29.10%
Valentine's Day 10 36.20% 85% $1,534 33.60% 16 45.50% $93.15 -8.20%
St. Patrick's Day 322 -38.80% 54% $1,085 -5.50% 14 25.70% $76.30 -24.80%
Easter Weekend 46 21.90% 94% $1,242 8.20% 13 13.70% $96.54 -4.80%
Easter Weekend 213 1.50% 77% $1,255 9.30% 16 40.30% $79.04 -22.10%
Easter Sunday 362 -67.70% 43% $727 -36.70% 11 -0.50% $64.57 -36.30%
Cinco de Mayo 317 -37.30% 60% $1,010 -12.00% 14 22.40% $72.93 -28.10%
Mother's Day Weekend 3 49.20% 96% $1,482 29.10% 15 35.60% $96.51 -4.90%
Mother's Day Weekend 9 36.80% 81% $1,617 40.90% 19 72.10% $83.04 -18.10%
Mother's Day 307 -23.80% 59% $1,234 7.50% 19 67.40% $65.14 -35.80%
Memorial Day Weekend 19 31.70% 100% $1,265 10.20% 12 7.20% $104.22 2.70%
Memorial Day Weekend 182 5.00% 81% $1,236 7.70% 15 30.60% $83.65 -17.50%
Memorial Day 318 -37.90% 56% $1,059 -7.80% 13 17.80% $79.42 -21.70%
Father's Day Weekend 13 34.90% 100% $1,297 12.90% 12 9.30% $104.79 3.30%
Father's Day Weekend 101 13.10% 84% $1,295 12.80% 15 35.20% $84.66 -16.50%
Father's Day 327 -40.20% 57% $1,001 -12.80% 15 35.20% $65.45 -35.50%
31st of July 361 -65.30% 45% $737 -35.80% 11 -1.00% $65.77 -35.20%
Labor Day Weekend 14 34.20% 97% $1,325 15.40% 12 4.00% $112.56 11.00%
Labor Day Weekend 258 -3.20% 79% $1,175 2.40% 14 25.10% $83.02 -18.20%
Labor Day 344 -45.60% 53% $983 -14.30% 12 5.60% $82.26 -18.90%
Halloween 250 -2.00% 87% $1,084 -5.60% 10 -13.80% $111.19 9.60%
Thanksgiving Eve 76 16.00% 87% $1,279 11.40% 12 2.00% $110.84 9.30%
Thanksgiving 364 -81.30% 30% $595 -48.10% 9 -18.60% $64.62 -36.30%
Christmas Eve 30 25.40% 70% $1,725 50.30% 18 57.50% $96.81 -4.60%
Christmas Day 365 -89.50% 17% $601 -47.60% 10 -11.60% $60.10 -40.70%
New Year's Eve 299 -15.40% 73% $1,116 -2.80% 11 -2.10% $100.75 -0.70%

Methodology

Womply analyzed daily revenue for over 40,000 retail shops in all 50 states, including Los Angeles, as well as the District of Columbia for all 365 days of the 2019 calendar year. Retail businesses were only included in the analysis if they qualified as small businesses, Womply had a full year of transaction history, and the business recorded multiple transactions per day, on average.

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