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The state of local retail 2020: Houston, TX.


We analyzed transactions for every day of the 2019 calendar year at over 40,000 local retail businessses across the United States, including Houston. The result is a comprehensive look at when local retail businesses make the most money, when they process the most transactions, and when customers tend to spend a little extra when they're out shopping.

The impact of COVID-19 on Houston retail businesses.

2020 has been a challenge for local businesses across the U.S., and there's no question that local retailers in Houston have faced unprecidented challenges all year.

So before we take a look back at 2019, it's important to keep in mind the impact that COVID-19 has had on local retailers. According to our data, the average Houston retail business saw total consumer spending from April through October, 2020 increase 7% compared to the same timeframe in 2019. Additionally, 18% of retailers in Houston that were transacting before the pandemic hit were closed as of the last week of October.

Our research has shown that some types of retail businesses have fared quite well during the pandemic (sporting goods stores, home improvement stores, etc.), while others (clothing stores, book stores, etc.) have struggled. Whether a local retail business has struggled or thrived through 2020, this report gives insight on which days and months will be extra important for retailers in this unpredictable year.

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How much do retail shops in Houston make on an average day?

On a given day, retail shops in Houston brought in $984 in revenue. On a typical day, the average retail business also processed about 10 transactions while seeing customers spend an average of $94.98 per ticket.

Sales Revenue Transactions Ticket Size
$984 10 $94.98
     

 

What days of the week are retail shops in Houston busiest?

Fridays and Saturdays are busy at retail shops across the country, and things were no different for Houston retail businesses.

Fridays were particularly big, as 18% of all retail revenue in Houston came in on that day alone. On average, only 45% of retailers keep their doors open on Sundays in Houston, making it easily the slowest day of the week overall.

 

Among the businesses who did keep their doors open, Saturday was the busiest day of the week in terms of foot traffic, with Houston retail businesses processing an average of 14 transactions per day.

 

 

Houston locals spend more per transaction on weekdays, with Tuesdays claiming the largest average ticket size of the week at $104.04 per ticket. Locals are the most frugal on Sundays, when they spent an average of $27.35 less than on Tuesdays.

 

 

What time of year do retail shops in Houston make the most money?

Houston locals clearly love to shop regardless of the season, but what does the average year look like from week to week at retail shops in Houston? Let's take a look.

 

Top 5 days for Houston retail businesses.

#1 #2 #3 #4 #5

2/14/19

Valentine's Day

12/14/19

8/9/19

12/21/19

Weekend before Christmas

2/13/19

Day before Valentine's Day

Thursday Saturday Friday Saturday Wednesday

 

Houston retail shops on prominent days.

Retail shops look to events and holidays to generate big sales for their business. Here’s how prominent days rank compared to the average day.

  Day rank based on total sales How much did restaurants that were open make?
Day Day Rank Total rev vs avg % of restaurants open Avg rev Rev vs avg Avg txns Txns vs avg Avg ticket Ticket vs avg
New Year's Day 362 -76.00% 27% $695 -29.40% 10 -8.10% $72.98 -23.20%
Super Bowl Sunday 354 -58.30% 41% $807 -18.00% 11 6.40% $73.18 -23.00%
Valentine's Day 1 69.90% 85% $1,577 60.30% 16 54.20% $98.76 4.00%
St. Patrick's Day 327 -48.20% 43% $941 -4.40% 13 29.00% $70.41 -25.90%
Easter Weekend 42 27.80% 82% $1,227 24.80% 15 41.00% $84.08 -11.50%
Easter Weekend 108 14.30% 75% $1,193 21.20% 15 43.90% $80.00 -15.80%
Easter Sunday 363 -78.10% 30% $580 -41.00% 9 -11.50% $63.32 -33.30%
Cinco de Mayo 315 -42.50% 48% $941 -4.40% 11 7.40% $84.55 -11.00%
Mother's Day Weekend 6 62.50% 91% $1,403 42.70% 14 35.40% $100.07 5.40%
Mother's Day Weekend 16 39.40% 82% $1,336 35.90% 15 41.20% $91.42 -3.80%
Mother's Day 311 -35.90% 46% $1,090 10.80% 12 20.50% $87.34 -8.00%
Memorial Day Weekend 34 31.30% 99% $1,043 6.00% 12 13.40% $88.76 -6.50%
Memorial Day Weekend 48 25.60% 79% $1,252 27.20% 15 42.00% $85.10 -10.40%
Memorial Day 335 -49.40% 51% $780 -20.70% 10 -6.80% $80.86 -14.90%
Father's Day Weekend 28 32.90% 99% $1,055 7.30% 12 15.20% $88.45 -6.90%
Father's Day Weekend 112 14.00% 84% $1,073 9.10% 14 33.80% $77.46 -18.50%
Father's Day 334 -49.30% 45% $895 -9.00% 12 12.30% $77.01 -18.90%
26th of July 358 -59.90% 45% $701 -28.70% 10 0.40% $67.43 -29.00%
Labor Day Weekend 33 31.30% 98% $1,051 6.80% 12 15.90% $87.55 -7.80%
Labor Day Weekend 114 13.80% 77% $1,167 18.60% 14 39.30% $80.87 -14.90%
Labor Day 325 -47.30% 49% $851 -13.40% 9 -9.40% $90.77 -4.40%
Halloween 229 -1.50% 89% $873 -11.20% 8 -18.30% $103.17 8.60%
Thanksgiving Eve 127 12.00% 86% $1,020 3.70% 11 10.80% $88.87 -6.40%
Thanksgiving 364 -82.10% 22% $636 -35.40% 9 -9.60% $67.86 -28.60%
Christmas Eve 81 18.10% 61% $1,524 55.00% 15 44.60% $101.80 7.20%
Christmas Day 365 -86.00% 13% $865 -12.10% 10 1.30% $82.48 -13.20%
New Year's Eve 304 -23.50% 73% $829 -15.70% 11 3.70% $77.18 -18.70%

Methodology

Womply analyzed daily revenue for over 40,000 retail shops in all 50 states, including Houston, as well as the District of Columbia for all 365 days of the 2019 calendar year. Retail businesses were only included in the analysis if they qualified as small businesses, Womply had a full year of transaction history, and the business recorded multiple transactions per day, on average.

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