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The state of local retail 2020: Greenville, SC.


We analyzed transactions for every day of the 2019 calendar year at over 40,000 local retail businessses across the United States, including Greenville. The result is a comprehensive look at when local retail businesses make the most money, when they process the most transactions, and when customers tend to spend a little extra when they're out shopping.

The impact of COVID-19 on Greenville retail businesses.

2020 has been a challenge for local businesses across the U.S., and there's no question that local retailers in Greenville have faced unprecidented challenges all year.

So before we take a look back at 2019, it's important to keep in mind the impact that COVID-19 has had on local retailers. According to our data, the average Greenville retail business saw total consumer spending from April through October, 2020 increase 28% compared to the same timeframe in 2019. Additionally, 20% of retailers in Greenville that were transacting before the pandemic hit were closed as of the last week of October.

Our research has shown that some types of retail businesses have fared quite well during the pandemic (sporting goods stores, home improvement stores, etc.), while others (clothing stores, book stores, etc.) have struggled. Whether a local retail business has struggled or thrived through 2020, this report gives insight on which days and months will be extra important for retailers in this unpredictable year.

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How much do retail shops in Greenville make on an average day?

On a given day, retail shops in Greenville brought in $796 in revenue. On a typical day, the average retail business also processed about 11 transactions while seeing customers spend an average of $74.51 per ticket.

Sales Revenue Transactions Ticket Size
$796 11 $74.51
     

 

What days of the week are retail shops in Greenville busiest?

Fridays and Saturdays are busy at retail shops across the country, and things were no different for Greenville retail businesses.

Fridays were particularly big, as 20% of all retail revenue in Greenville came in on that day alone. On average, only 28% of retailers keep their doors open on Sundays in Greenville, making it easily the slowest day of the week overall.

 

Among the businesses who did keep their doors open, Saturday was the busiest day of the week in terms of foot traffic, with Greenville retail businesses processing an average of 15 transactions per day.

 

 

Greenville locals spend more per transaction on weekdays, with Tuesdays claiming the largest average ticket size of the week at $79.19 per ticket. Locals are the most frugal on Sundays, when lower-ticket-item shops are perhaps more likely to remain open than higher-end boutiques.

 

 

What time of year do retail shops in Greenville make the most money?

Greenville locals clearly love to shop regardless of the season, but what does the average year look like from week to week at retail shops in Greenville? Let's take a look.

 

Top 5 days for Greenville retail businesses.

#1 #2 #3 #4 #5

8/2/19

12/21/19

Weekend before Christmas

11/29/19

Black Friday

12/20/19

Weekend before Christmas

5/10/19

Mother's Day Weekend

Friday Saturday Friday Friday Friday

 

Greenville retail shops on prominent days.

Retail shops look to events and holidays to generate big sales for their business. Here’s how prominent days rank compared to the average day.

  Day rank based on total sales How much did restaurants that were open make?
Day Day Rank Total rev vs avg % of restaurants open Avg rev Rev vs avg Avg txns Txns vs avg Avg ticket Ticket vs avg
New Year's Day 362 -81.70% 21% $519 -34.70% 10 -10.50% $54.32 -27.10%
Super Bowl Sunday 312 -66.30% 28% $723 -9.10% 9 -14.60% $79.25 6.40%
Valentine's Day 106 22.60% 86% $852 7.10% 12 10.40% $72.30 -3.00%
St. Patrick's Day 315 -67.30% 30% $662 -16.80% 10 -5.30% $65.45 -12.20%
Easter Weekend 40 40.90% 89% $951 19.50% 13 23.00% $72.39 -2.80%
Easter Weekend 37 41.90% 77% $1,105 38.80% 17 54.90% $66.79 -10.40%
Easter Sunday 364 -92.20% 14% $326 -59.10% 9 -19.00% $37.66 -49.50%
Cinco de Mayo 349 -79.50% 29% $426 -46.40% 8 -29.80% $56.86 -23.70%
Mother's Day Weekend 5 70.80% 95% $1,081 35.80% 15 40.60% $71.97 -3.40%
Mother's Day Weekend 11 58.40% 83% $1,145 43.90% 16 49.80% $71.61 -3.90%
Mother's Day 356 -81.10% 27% $419 -47.30% 7 -34.70% $60.19 -19.20%
Memorial Day Weekend 20 50.00% 95% $949 19.30% 14 27.10% $69.93 -6.10%
Memorial Day Weekend 57 36.40% 75% $1,086 36.50% 14 34.90% $75.40 1.20%
Memorial Day 309 -61.70% 37% $617 -22.50% 10 -2.70% $59.37 -20.30%
Father's Day Weekend 50 38.00% 99% $836 5.00% 12 16.10% $67.44 -9.50%
Father's Day Weekend 116 19.50% 79% $911 14.50% 14 30.10% $65.55 -12.00%
Father's Day 347 -79.50% 30% $415 -47.80% 7 -35.50% $60.29 -19.10%
23rd of July 341 -78.10% 27% $484 -39.20% 10 -9.30% $49.95 -33.00%
Labor Day Weekend 52 38.00% 89% $931 17.00% 13 25.90% $69.29 -7.00%
Labor Day Weekend 144 12.50% 75% $906 13.90% 15 37.20% $61.85 -17.00%
Labor Day 324 -72.10% 36% $471 -40.80% 9 -13.90% $51.24 -31.20%
Halloween 291 -20.80% 88% $540 -32.20% 8 -29.60% $71.76 -3.70%
Thanksgiving Eve 158 10.50% 83% $799 0.40% 12 10.20% $67.88 -8.90%
Thanksgiving 336 -75.30% 14% $1,028 29.30% 11 3.60% $92.99 24.80%
Christmas Eve 187 6.00% 66% $963 21.00% 13 20.20% $75.03 0.70%
Christmas Day 365 -97.60% 4% $334 -58.10% 7 -36.30% $49.06 -34.20%
New Year's Eve 298 -24.90% 72% $626 -21.30% 10 -6.60% $62.76 -15.80%

Methodology

Womply analyzed daily revenue for over 40,000 retail shops in all 50 states, including Greenville, as well as the District of Columbia for all 365 days of the 2019 calendar year. Retail businesses were only included in the analysis if they qualified as small businesses, Womply had a full year of transaction history, and the business recorded multiple transactions per day, on average.

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