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The state of local retail 2020: Greensboro, NC.


We analyzed transactions for every day of the 2019 calendar year at over 40,000 local retail businessses across the United States, including Greensboro. The result is a comprehensive look at when local retail businesses make the most money, when they process the most transactions, and when customers tend to spend a little extra when they're out shopping.

The impact of COVID-19 on Greensboro retail businesses.

2020 has been a challenge for local businesses across the U.S., and there's no question that local retailers in Greensboro have faced unprecidented challenges all year.

So before we take a look back at 2019, it's important to keep in mind the impact that COVID-19 has had on local retailers. According to our data, the average Greensboro retail business saw total consumer spending from April through October, 2020 increase 16% compared to the same timeframe in 2019. Additionally, 14% of retailers in Greensboro that were transacting before the pandemic hit were closed as of the last week of October.

Our research has shown that some types of retail businesses have fared quite well during the pandemic (sporting goods stores, home improvement stores, etc.), while others (clothing stores, book stores, etc.) have struggled. Whether a local retail business has struggled or thrived through 2020, this report gives insight on which days and months will be extra important for retailers in this unpredictable year.

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How much do retail shops in Greensboro make on an average day?

On a given day, retail shops in Greensboro brought in $1,065 in revenue. On a typical day, the average retail business also processed about 13 transactions while seeing customers spend an average of $80.29 per ticket.

Sales Revenue Transactions Ticket Size
$1,065 13 $80.29
     

 

What days of the week are retail shops in Greensboro busiest?

Fridays and Saturdays are busy at retail shops across the country, and things were no different for Greensboro retail businesses.

Fridays were particularly big, as 18% of all retail revenue in Greensboro came in on that day alone. On average, only 37% of retailers keep their doors open on Sundays in Greensboro, making it easily the slowest day of the week overall.

 

Among the businesses who did keep their doors open, Saturday was the busiest day of the week in terms of foot traffic, with Greensboro retail businesses processing an average of 20 transactions per day.

 

 

Greensboro locals spend more per transaction on weekdays, with Mondays claiming the largest average ticket size of the week at $92.62 per ticket. Locals are the most frugal on Saturdays, when they spent an average of $32.26 less than on Mondays.

 

 

What time of year do retail shops in Greensboro make the most money?

Greensboro locals clearly love to shop regardless of the season, but what does the average year look like from week to week at retail shops in Greensboro? Let's take a look.

 

Top 5 days for Greensboro retail businesses.

#1 #2 #3 #4 #5

12/21/19

Weekend before Christmas

12/23/19

3/1/19

12/20/19

Weekend before Christmas

7/1/19

Saturday Monday Friday Friday Monday

 

Greensboro retail shops on prominent days.

Retail shops look to events and holidays to generate big sales for their business. Here’s how prominent days rank compared to the average day.

  Day rank based on total sales How much did restaurants that were open make?
Day Day Rank Total rev vs avg % of restaurants open Avg rev Rev vs avg Avg txns Txns vs avg Avg ticket Ticket vs avg
New Year's Day 355 -72.50% 30% $756 -29.00% 10 -23.00% $74.02 -7.80%
Super Bowl Sunday 326 -61.60% 38% $845 -20.60% 10 -21.20% $80.85 0.70%
Valentine's Day 9 66.70% 91% $1,529 43.60% 20 53.30% $75.22 -6.30%
St. Patrick's Day 314 -43.60% 36% $1,317 23.70% 15 10.60% $89.81 11.80%
Easter Weekend 166 6.70% 82% $1,096 2.90% 17 31.80% $62.71 -21.90%
Easter Weekend 104 19.90% 68% $1,467 37.80% 20 49.60% $73.95 -7.90%
Easter Sunday 358 -75.10% 22% $962 -9.70% 11 -20.50% $91.14 13.50%
Cinco de Mayo 331 -63.70% 40% $756 -29.00% 13 -3.60% $59.13 -26.40%
Mother's Day Weekend 8 68.30% 93% $1,509 41.70% 20 48.20% $76.78 -4.40%
Mother's Day Weekend 61 32.50% 75% $1,481 39.00% 24 83.10% $60.96 -24.10%
Mother's Day 329 -63.00% 39% $792 -25.70% 12 -8.90% $65.50 -18.40%
Memorial Day Weekend 33 43.60% 93% $1,287 20.90% 14 2.50% $94.68 17.90%
Memorial Day Weekend 268 -13.30% 70% $1,044 -2.00% 17 29.10% $60.97 -24.10%
Memorial Day 317 -53.90% 41% $935 -12.20% 13 -5.20% $74.31 -7.40%
Father's Day Weekend 110 19.00% 96% $1,042 -2.10% 15 13.50% $69.22 -13.80%
Father's Day Weekend 93 23.20% 76% $1,356 27.40% 22 62.60% $62.87 -21.70%
Father's Day 327 -61.70% 36% $894 -16.00% 12 -10.40% $75.27 -6.30%
22nd of July 336 -64.60% 37% $802 -24.70% 16 22.00% $49.60 -38.20%
Labor Day Weekend 121 16.40% 95% $1,032 -3.10% 15 13.60% $68.45 -14.70%
Labor Day Weekend 203 -2.20% 71% $1,160 8.90% 23 74.90% $49.98 -37.70%
Labor Day 312 -38.80% 43% $1,178 10.70% 14 8.00% $82.26 2.50%
Halloween 263 -12.20% 89% $825 -22.50% 11 -19.50% $77.31 -3.70%
Thanksgiving Eve 168 6.30% 84% $1,064 -0.10% 13 0.90% $79.53 -1.00%
Thanksgiving 364 -86.60% 16% $687 -35.50% 15 16.10% $44.59 -44.50%
Christmas Eve 83 25.80% 68% $1,539 44.50% 20 49.60% $77.57 -3.40%
Christmas Day 365 -98.00% 8% $215 -79.80% 6 -58.00% $38.64 -51.90%
New Year's Eve 302 -28.50% 76% $787 -26.10% 12 -12.80% $68.00 -15.30%

Methodology

Womply analyzed daily revenue for over 40,000 retail shops in all 50 states, including Greensboro, as well as the District of Columbia for all 365 days of the 2019 calendar year. Retail businesses were only included in the analysis if they qualified as small businesses, Womply had a full year of transaction history, and the business recorded multiple transactions per day, on average.

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