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The state of local retail 2020: Grand Rapids, MI.


We analyzed transactions for every day of the 2019 calendar year at over 40,000 local retail businessses across the United States, including Grand Rapids. The result is a comprehensive look at when local retail businesses make the most money, when they process the most transactions, and when customers tend to spend a little extra when they're out shopping.

The impact of COVID-19 on Grand Rapids retail businesses.

2020 has been a challenge for local businesses across the U.S., and there's no question that local retailers in Grand Rapids have faced unprecidented challenges all year.

So before we take a look back at 2019, it's important to keep in mind the impact that COVID-19 has had on local retailers. According to our data, the average Grand Rapids retail business saw total consumer spending from April through October, 2020 increase 26% compared to the same timeframe in 2019. Additionally, 12% of retailers in Grand Rapids that were transacting before the pandemic hit were closed as of the last week of October.

Our research has shown that some types of retail businesses have fared quite well during the pandemic (sporting goods stores, home improvement stores, etc.), while others (clothing stores, book stores, etc.) have struggled. Whether a local retail business has struggled or thrived through 2020, this report gives insight on which days and months will be extra important for retailers in this unpredictable year.

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How much do retail shops in Grand Rapids make on an average day?

On a given day, retail shops in Grand Rapids brought in $875 in revenue. On a typical day, the average retail business also processed about 15 transactions while seeing customers spend an average of $59.46 per ticket.

Sales Revenue Transactions Ticket Size
$875 15 $59.46
     

 

What days of the week are retail shops in Grand Rapids busiest?

Fridays and Saturdays are busy at retail shops across the country, and things were no different for Grand Rapids retail businesses.

Fridays were particularly big, as 19% of all retail revenue in Grand Rapids came in on that day alone. On average, only 34% of retailers keep their doors open on Sundays in Grand Rapids, making it easily the slowest day of the week overall.

 

Among the businesses who did keep their doors open, Saturday was the busiest day of the week in terms of foot traffic, with Grand Rapids retail businesses processing an average of 21 transactions per day.

 

 

Grand Rapids locals spend more per transaction on weekdays, with Mondays claiming the largest average ticket size of the week at $63.22 per ticket. Still, average ticket price remains fairly consistent throughout the week except for Saturdays, when they spent an average of $12.33 less than on Mondays.

 

 

What time of year do retail shops in Grand Rapids make the most money?

Grand Rapids locals clearly love to shop regardless of the season, but what does the average year look like from week to week at retail shops in Grand Rapids? Let's take a look.

 

Top 5 days for Grand Rapids retail businesses.

#1 #2 #3 #4 #5

11/29/19

Black Friday

11/1/19

6/7/19

4/13/19

5/31/19

Friday Friday Friday Saturday Friday

 

Grand Rapids retail shops on prominent days.

Retail shops look to events and holidays to generate big sales for their business. Here’s how prominent days rank compared to the average day.

  Day rank based on total sales How much did restaurants that were open make?
Day Day Rank Total rev vs avg % of restaurants open Avg rev Rev vs avg Avg txns Txns vs avg Avg ticket Ticket vs avg
New Year's Day 363 -93.00% 16% $285 -67.50% 4 -70.90% $66.40 11.70%
Super Bowl Sunday 350 -72.90% 31% $596 -31.90% 15 -1.20% $41.01 -31.00%
Valentine's Day 81 25.90% 82% $1,030 17.70% 18 23.30% $56.74 -4.60%
St. Patrick's Day 306 -50.30% 34% $981 12.10% 15 -0.90% $67.26 13.10%
Easter Weekend 22 51.10% 91% $1,124 28.40% 19 27.10% $60.06 1.00%
Easter Weekend 36 43.00% 81% $1,187 35.60% 23 56.70% $51.43 -13.50%
Easter Sunday 364 -95.40% 14% $220 -74.80% 6 -62.60% $40.05 -32.60%
Cinco de Mayo 315 -59.80% 35% $767 -12.40% 14 -5.10% $54.92 -7.60%
Mother's Day Weekend 6 74.20% 94% $1,247 42.50% 20 37.10% $61.83 4.00%
Mother's Day Weekend 13 61.30% 81% $1,339 53.00% 26 74.80% $52.03 -12.50%
Mother's Day 314 -59.80% 35% $768 -12.30% 13 -10.60% $58.30 -1.90%
Memorial Day Weekend 19 53.70% 95% $1,087 24.10% 17 13.90% $64.81 9.00%
Memorial Day Weekend 34 43.50% 79% $1,226 40.10% 22 49.00% $55.89 -6.00%
Memorial Day 332 -66.30% 29% $772 -11.80% 12 -17.90% $63.89 7.50%
Father's Day Weekend 47 38.50% 95% $980 11.90% 16 11.30% $59.79 0.60%
Father's Day Weekend 102 21.20% 82% $992 13.30% 19 27.10% $53.00 -10.90%
Father's Day 311 -58.80% 38% $737 -15.80% 13 -13.00% $57.52 -3.30%
21st of July 342 -70.50% 18% $1,127 28.80% 12 -18.00% $93.39 57.10%
Labor Day Weekend 39 40.90% 89% $1,062 21.30% 18 21.10% $59.56 0.20%
Labor Day Weekend 143 12.70% 73% $1,041 18.90% 19 28.20% $55.16 -7.20%
Labor Day 359 -76.50% 22% $709 -19.00% 8 -42.40% $83.65 40.70%
Halloween 289 -19.80% 78% $696 -20.50% 10 -32.40% $69.93 17.60%
Thanksgiving Eve 266 -11.40% 80% $746 -14.80% 15 0.40% $50.48 -15.10%
Thanksgiving 362 -90.00% 11% $636 -27.40% 3 -81.10% $228.80 284.80%
Christmas Eve 308 -52.80% 47% $676 -22.80% 13 -11.90% $52.10 -12.40%
Christmas Day 365 -98.80% 1% $695 -20.60% 6 -59.20% $115.83 94.80%
New Year's Eve 304 -43.40% 61% $623 -28.80% 9 -40.20% $70.77 19.00%

Methodology

Womply analyzed daily revenue for over 40,000 retail shops in all 50 states, including Grand Rapids, as well as the District of Columbia for all 365 days of the 2019 calendar year. Retail businesses were only included in the analysis if they qualified as small businesses, Womply had a full year of transaction history, and the business recorded multiple transactions per day, on average.

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