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Graphic of Florida

The state of local retail 2020: Florida.


We analyzed transactions for every day of the 2019 calendar year at over 40,000 local retail businessses across the United States, including Florida. The result is a comprehensive look at when local retail businesses make the most money, when they process the most transactions, and when customers tend to spend a little extra when they're out shopping.

The impact of COVID-19 on Florida retail businesses.

2020 has been a challenge for local businesses across the U.S., and there's no question that local retailers across the state of Florida have faced unprecidented challenges all year.

So before we take a look back at 2019, it's important to keep in mind the impact that COVID-19 has had on local retailers across the state. According to our data, the average Florida retail business saw total consumer spending from April through October, 2020 drop 9% compared to the same timeframe in 2019. Additionally, 14% of retailers in the state of Florida that were transacting before the pandemic hit are closed as of the last week of October.

Our research has shown that some types of retail businesses have fared quite well during the pandemic (sporting goods stores, home improvement stores, etc.), while others (clothing stores, book stores, etc.) have struggled. Whether a local retail business has struggled or thrived through 2020, this report gives insight on which days and months will be extra important for retailers in this unpredictable year.

What we learned about local retail sales in Florida.

Florida is the 21st-ranked state for average retail revenue in the United States, pulling in right around the national average in daily revenue on a given day.

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How much do retail shops in Florida make on an average day?

On a given day, retail shops in Florida brought in $1,016 in revenue. On a typical day, the average retail business also processed about 13 transactions while seeing customers spend an average of $78.90 per ticket.

Sales revenue Transactions Ticket size
$1,016 13 $78.90
National Rank: 21 National Rank: 23 National Rank: 18

 

What days of the week are retail shops in Florida busiest?

Fridays and Saturdays are busy at retail shops across the country, and things were no different for Florida retail businesses.

Fridays were particularly big, as 18% of all retail revenue in Florida came in on that day alone. On average, only 43% of retailers keep their doors open on Sundays in Florida, making it easily the slowest day of the week overall.

 

 

Among the businesses who did keep their doors open, Saturday was the busiest day of the week in terms of foot traffic, with Florida retail businesses processing an average of 17 transactions per day.

 

 

Floridians spend more per transaction on weekdays, with Tuesdays claiming the largest average ticket size of the week at $87.10 per ticket. Locals are the most frugal on Sundays, when they spent an average of $30.19 less than on Tuesdays.

 

 

What time of year do retail shops in Florida make the most money?

Floridians clearly love to shop regardless of the season, but what does the average year look like from week to week at retail shops in Florida? Let's take a look.

The months around spring break were huge for retail businesses in the Sunshine State. March was the biggest month of the year overall, and 5 of the top 10 weeks of the year fell during the spring break season (late February through early April).

While March may have been the biggest month of the year overall, the holidays was responsible for the single-biggest week of the year for Michigan restaurants: December 16th through the 22nd.

 

Top 5 days for Florida retail businesses.

The holidays was responsible for the biggest day of the year, and a total of three of the top five days of the year overall. Spring break was also big for retail businesses in Michigan, accounting for the second biggest day of the year.

#1 #2 #3 #4 #5

12/23/19

3/1/19

5/10/19

Mother's Day Weekend

12/20/19

Weekend before Christmas

12/21/19

Weekend before Christmas

Monday Friday Friday Friday Saturday

 

Florida retail shops on prominent days.

Retail shops look to events and holidays to generate big sales for their business. Here’s how prominent days rank compared to the average day.

  Day rank based on total sales How much did restaurants that were open make?
Day Day Rank Total rev vs avg % of restaurants open Avg rev Rev vs avg Avg txns Txns vs avg Avg ticket Ticket vs avg
New Year's Day 361 -67% 30% $915 -10% 15 17% $60.98 -23%
Super Bowl Sunday 342 -58% 42% $821 -19% 14 11% $57.56 -27%
Valentine's Day 7 48% 91% $1,341 32% 16 26% $82.58 5%
St. Patrick's Day 314 -45% 44% $1,032 2% 18 37% $58.76 -26%
Easter Weekend 21 36% 92% $1,224 21% 15 16% $81.74 4%
Easter Weekend 54 25% 80% $1,294 27% 20 53% $65.70 -17%
Easter Sunday 363 -78% 28% $646 -36% 13 1% $49.90 -37%
Cinco de Mayo 334 -56% 46% $799 -21% 14 11% $55.86 -29%
Mother's Day Weekend 3 61% 98% $1,361 34% 17 32% $80.33 2%
Mother's Day Weekend 11 42% 83% $1,416 39% 20 58% $69.65 -12%
Mother's Day 327 -53% 46% $852 -16% 15 16% $57.00 -28%
Memorial Day Weekend 20 36% 99% $1,139 12% 14 6% $83.35 6%
Memorial Day Weekend 165 7% 79% $1,123 11% 17 30% $67.00 -15%
Memorial Day 320 -50% 48% $865 -15% 14 11% $60.58 -23%
Father's Day Weekend 39 28% 100% $1,064 5% 14 6% $77.79 -1%
Father's Day Weekend 144 10% 83% $1,099 8% 18 37% $62.47 -21%
Father's Day 339 -56% 44% $819 -19% 15 14% $55.58 -30%
13th of July 330 -54% 44% $880 -13% 16 22% $55.88 -29%
Labor Day Weekend 100 15% 92% $1,037 2% 14 6% $76.34 -3%
Labor Day Weekend 304 -17% 72% $966 -5% 16 21% $62.14 -21%
Labor Day 362 -68% 39% $686 -33% 12 -9% $58.77 -26%
Halloween 240 -1% 88% $929 -9% 11 -18% $88.36 12%
Thanksgiving Eve 67 20% 87% $1,146 13% 14 5% $84.56 7%
Thanksgiving 364 -82% 22% $683 -33% 12 -9% $58.48 -26%
Christmas Eve 51 26% 65% $1,600 58% 18 40% $89.12 13%
Christmas Day 365 -92% 10% $687 -32% 12 -7% $57.30 -27%
New Year's Eve 295 -11% 74% $996 -2% 14 6% $72.87 -8%

Methodology

Womply analyzed daily revenue for over 40,000 retail shops in all 50 states, including Florida, as well as the District of Columbia for all 365 days of the 2019 calendar year. Retail businesses were only included in the analysis if they qualified as small businesses, Womply had a full year of transaction history, and the business recorded multiple transactions per day, on average.

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