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The state of local retail 2020: Cincinnati, OH.


We analyzed transactions for every day of the 2019 calendar year at over 40,000 local retail businessses across the United States, including Cincinnati. The result is a comprehensive look at when local retail businesses make the most money, when they process the most transactions, and when customers tend to spend a little extra when they're out shopping.

The impact of COVID-19 on Cincinnati retail businesses.

2020 has been a challenge for local businesses across the U.S., and there's no question that local retailers in Cincinnati have faced unprecidented challenges all year.

So before we take a look back at 2019, it's important to keep in mind the impact that COVID-19 has had on local retailers. According to our data, the average Cincinnati retail business saw total consumer spending from April through October, 2020 increase 39% compared to the same timeframe in 2019. Additionally, 15% of retailers in Cincinnati that were transacting before the pandemic hit were closed as of the last week of October.

Our research has shown that some types of retail businesses have fared quite well during the pandemic (sporting goods stores, home improvement stores, etc.), while others (clothing stores, book stores, etc.) have struggled. Whether a local retail business has struggled or thrived through 2020, this report gives insight on which days and months will be extra important for retailers in this unpredictable year.

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How much do retail shops in Cincinnati make on an average day?

On a given day, retail shops in Cincinnati brought in $773 in revenue. On a typical day, the average retail business also processed about 10 transactions while seeing customers spend an average of $74.61 per ticket.

Sales Revenue Transactions Ticket Size
$773 10 $74.61
     

 

What days of the week are retail shops in Cincinnati busiest?

Fridays and Saturdays are busy at retail shops across the country, and things were no different for Cincinnati retail businesses.

Fridays were particularly big, as 19% of all retail revenue in Cincinnati came in on that day alone. On average, only 44% of retailers keep their doors open on Sundays in Cincinnati, making it easily the slowest day of the week overall.

 

Among the businesses who did keep their doors open, Saturday was the busiest day of the week in terms of foot traffic, with Cincinnati retail businesses processing an average of 13 transactions per day.

 

 

Cincinnati locals spend more per transaction on weekdays, with Tuesdays claiming the largest average ticket size of the week at $78.50 per ticket. Still, average ticket price remains fairly consistent throughout the week except for Sundays, when they spent an average of $18.44 less than on Tuesdays.

 

 

What time of year do retail shops in Cincinnati make the most money?

Cincinnati locals clearly love to shop regardless of the season, but what does the average year look like from week to week at retail shops in Cincinnati? Let's take a look.

 

Top 5 days for Cincinnati retail businesses.

#1 #2 #3 #4 #5

7/3/19

7/4/19

4th of July

12/20/19

Weekend before Christmas

5/10/19

Mother's Day Weekend

3/1/19

Wednesday Thursday Friday Friday Friday

 

Cincinnati retail shops on prominent days.

Retail shops look to events and holidays to generate big sales for their business. Here’s how prominent days rank compared to the average day.

  Day rank based on total sales How much did restaurants that were open make?
Day Day Rank Total rev vs avg % of restaurants open Avg rev Rev vs avg Avg txns Txns vs avg Avg ticket Ticket vs avg
New Year's Day 360 -76.70% 33% $432 -44.10% 7 -33.10% $62.28 -16.50%
Super Bowl Sunday 348 -65.50% 44% $481 -37.80% 8 -20.70% $58.56 -21.50%
Valentine's Day 6 75.10% 87% $1,230 59.10% 17 64.90% $71.96 -3.50%
St. Patrick's Day 331 -57.00% 45% $585 -24.30% 9 -16.10% $67.30 -9.80%
Easter Weekend 17 52.30% 96% $971 25.60% 13 24.60% $75.21 0.80%
Easter Weekend 61 28.10% 85% $926 19.80% 14 37.70% $64.93 -13.00%
Easter Sunday 364 -87.60% 23% $334 -56.90% 8 -21.40% $40.97 -45.10%
Cinco de Mayo 321 -54.20% 49% $577 -25.40% 10 -4.30% $58.21 -22.00%
Mother's Day Weekend 4 78.70% 100% $1,095 41.60% 15 49.20% $70.80 -5.10%
Mother's Day Weekend 8 68.80% 90% $1,153 49.10% 17 67.50% $66.40 -11.00%
Mother's Day 332 -58.20% 46% $551 -28.80% 10 -5.90% $56.50 -24.30%
Memorial Day Weekend 27 44.90% 99% $901 16.50% 12 18.80% $73.14 -2.00%
Memorial Day Weekend 138 11.30% 78% $870 12.50% 13 25.10% $67.12 -10.00%
Memorial Day 334 -59.40% 41% $610 -21.20% 9 -10.10% $65.45 -12.30%
Father's Day Weekend 23 48.40% 99% $923 19.30% 12 17.00% $76.10 2.00%
Father's Day Weekend 74 23.40% 84% $899 16.30% 13 24.50% $69.71 -6.60%
Father's Day 328 -56.20% 44% $616 -20.40% 10 -3.70% $61.71 -17.30%
14th of July 2 93.90% 38% $3,161 308.80% 28 168.40% $113.65 52.30%
Labor Day Weekend 53 31.00% 95% $847 9.60% 12 13.80% $71.82 -3.70%
Labor Day Weekend 59 29.00% 82% $965 24.80% 12 16.60% $79.81 7.00%
Labor Day 345 -64.30% 39% $560 -27.50% 9 -9.90% $60.02 -19.50%
Halloween 303 -27.50% 84% $526 -32.00% 8 -26.70% $69.20 -7.20%
Thanksgiving Eve 85 21.00% 85% $875 13.10% 10 -0.50% $84.80 13.70%
Thanksgiving 363 -83.70% 21% $476 -38.40% 6 -40.80% $77.60 4.00%
Christmas Eve 247 -5.80% 57% $1,004 29.90% 13 23.90% $78.23 4.90%
Christmas Day 365 -95.40% 6% $443 -42.80% 14 32.40% $32.25 -56.80%
New Year's Eve 286 -19.80% 71% $689 -10.90% 10 -5.90% $70.65 -5.30%

Methodology

Womply analyzed daily revenue for over 40,000 retail shops in all 50 states, including Cincinnati, as well as the District of Columbia for all 365 days of the 2019 calendar year. Retail businesses were only included in the analysis if they qualified as small businesses, Womply had a full year of transaction history, and the business recorded multiple transactions per day, on average.

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