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The state of local retail 2020: Charlotte, NC.


We analyzed transactions for every day of the 2019 calendar year at over 40,000 local retail businessses across the United States, including Charlotte. The result is a comprehensive look at when local retail businesses make the most money, when they process the most transactions, and when customers tend to spend a little extra when they're out shopping.

The impact of COVID-19 on Charlotte retail businesses.

2020 has been a challenge for local businesses across the U.S., and there's no question that local retailers in Charlotte have faced unprecidented challenges all year.

So before we take a look back at 2019, it's important to keep in mind the impact that COVID-19 has had on local retailers. According to our data, the average Charlotte retail business saw total consumer spending from April through October, 2020 increase 17% compared to the same timeframe in 2019. Additionally, 13% of retailers in Charlotte that were transacting before the pandemic hit were closed as of the last week of October.

Our research has shown that some types of retail businesses have fared quite well during the pandemic (sporting goods stores, home improvement stores, etc.), while others (clothing stores, book stores, etc.) have struggled. Whether a local retail business has struggled or thrived through 2020, this report gives insight on which days and months will be extra important for retailers in this unpredictable year.

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How much do retail shops in Charlotte make on an average day?

On a given day, retail shops in Charlotte brought in $1,778 in revenue. On a typical day, the average retail business also processed about 23 transactions while seeing customers spend an average of $78.20 per ticket.

Sales Revenue Transactions Ticket Size
$1,778 23 $78.20
     

 

What days of the week are retail shops in Charlotte busiest?

Fridays and Saturdays are busy at retail shops across the country, and things were no different for Charlotte retail businesses.

Saturdays were particularly big, as 22% of all retail revenue in Charlotte came in on that day alone. On the other hand, Sunday was the slowest day of the week for Charlotte retail shops, with 11% of revenue coming in on that day.

 

Saturday was the busiest day of the week in terms of foot traffic, with Charlotte retail businesses processing an average of 37 transactions per day.

 

 

Charlotte locals spend more per transaction on throughout the week, with Mondays claiming the largest average ticket size of the week at $81.59 per ticket. Still, average ticket price remains fairly consistent throughout the week except for Saturdays, when they spent an average of $07.33 less than on Mondays.

 

 

What time of year do retail shops in Charlotte make the most money?

Charlotte locals clearly love to shop regardless of the season, but what does the average year look like from week to week at retail shops in Charlotte? Let's take a look.

 

Top 5 days for Charlotte retail businesses.

#1 #2 #3 #4 #5

11/29/19

Black Friday

8/3/19

8/10/19

12/21/19

Weekend before Christmas

3/2/19

Friday Saturday Saturday Saturday Saturday

 

Charlotte retail shops on prominent days.

Retail shops look to events and holidays to generate big sales for their business. Here’s how prominent days rank compared to the average day.

  Day rank based on total sales How much did restaurants that were open make?
Day Day Rank Total rev vs avg % of restaurants open Avg rev Rev vs avg Avg txns Txns vs avg Avg ticket Ticket vs avg
New Year's Day 363 -60.10% 54% $1,134 -36.20% 16 -29.10% $70.32 -10.10%
Super Bowl Sunday 346 -37.80% 55% $1,747 -1.80% 23 0.50% $76.46 -2.20%
Valentine's Day 122 3.60% 94% $1,694 -4.70% 21 -6.10% $79.35 1.50%
St. Patrick's Day 189 -9.40% 56% $2,458 38.30% 32 38.80% $77.89 -0.40%
Easter Weekend 24 59.00% 95% $2,574 44.80% 35 55.60% $72.79 -6.90%
Easter Weekend 6 106.70% 86% $3,698 108.00% 53 134.70% $69.30 -11.40%
Easter Sunday 364 -84.90% 16% $1,454 -18.20% 20 -12.30% $72.94 -6.70%
Cinco de Mayo 247 -18.60% 58% $2,155 21.20% 29 29.50% $73.19 -6.40%
Mother's Day Weekend 48 37.20% 100% $2,100 18.10% 26 15.50% $79.96 2.30%
Mother's Day Weekend 17 74.30% 90% $2,962 66.60% 40 76.40% $73.86 -5.60%
Mother's Day 293 -25.30% 57% $1,994 12.20% 28 21.10% $72.44 -7.40%
Memorial Day Weekend 91 14.70% 97% $1,802 1.40% 26 15.70% $68.50 -12.40%
Memorial Day Weekend 42 42.30% 85% $2,566 44.40% 36 58.90% $71.06 -9.10%
Memorial Day 187 -9.20% 66% $2,117 19.10% 30 30.50% $71.36 -8.70%
Father's Day Weekend 74 24.40% 97% $1,954 9.90% 27 16.90% $73.52 -6.00%
Father's Day Weekend 28 50.10% 88% $2,599 46.20% 37 64.30% $69.58 -11.00%
Father's Day 316 -29.60% 58% $1,855 4.40% 26 14.40% $71.34 -8.80%
12th of July 334 -33.90% 60% $1,674 -5.80% 25 8.30% $68.00 -13.00%
Labor Day Weekend 108 7.70% 94% $1,748 -1.70% 23 3.30% $74.41 -4.90%
Labor Day Weekend 43 40.00% 82% $2,629 47.90% 36 57.50% $73.41 -6.10%
Labor Day 151 -2.60% 64% $2,348 32.10% 31 36.80% $75.48 -3.50%
Halloween 302 -27.00% 91% $1,228 -30.90% 15 -33.40% $81.13 3.70%
Thanksgiving Eve 99 10.50% 89% $1,904 7.10% 26 13.30% $73.89 -5.50%
Thanksgiving 356 -41.80% 35% $2,541 42.90% 36 57.10% $71.13 -9.00%
Christmas Eve 22 62.00% 74% $3,363 89.20% 44 91.60% $77.22 -1.30%
Christmas Day 365 -98.90% 4% $393 -77.90% 5 -79.20% $83.27 6.50%
New Year's Eve 188 -9.30% 83% $1,679 -5.60% 22 -4.80% $77.57 -0.80%

Methodology

Womply analyzed daily revenue for over 40,000 retail shops in all 50 states, including Charlotte, as well as the District of Columbia for all 365 days of the 2019 calendar year. Retail businesses were only included in the analysis if they qualified as small businesses, Womply had a full year of transaction history, and the business recorded multiple transactions per day, on average.

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