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The state of local retail 2020: Austin, TX.


We analyzed transactions for every day of the 2019 calendar year at over 40,000 local retail businessses across the United States, including Austin. The result is a comprehensive look at when local retail businesses make the most money, when they process the most transactions, and when customers tend to spend a little extra when they're out shopping.

The impact of COVID-19 on Austin retail businesses.

2020 has been a challenge for local businesses across the U.S., and there's no question that local retailers in Austin have faced unprecidented challenges all year.

So before we take a look back at 2019, it's important to keep in mind the impact that COVID-19 has had on local retailers. According to our data, the average Austin retail business saw total consumer spending from April through October, 2020 increase 29% compared to the same timeframe in 2019. Additionally, 26% of retailers in Austin that were transacting before the pandemic hit were closed as of the last week of October.

Our research has shown that some types of retail businesses have fared quite well during the pandemic (sporting goods stores, home improvement stores, etc.), while others (clothing stores, book stores, etc.) have struggled. Whether a local retail business has struggled or thrived through 2020, this report gives insight on which days and months will be extra important for retailers in this unpredictable year.

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How much do retail shops in Austin make on an average day?

On a given day, retail shops in Austin brought in $1,151 in revenue. On a typical day, the average retail business also processed about 12 transactions while seeing customers spend an average of $95.59 per ticket.

Sales Revenue Transactions Ticket Size
$1,151 12 $95.59
     

 

What days of the week are retail shops in Austin busiest?

Fridays and Saturdays are busy at retail shops across the country, and things were no different for Austin retail businesses.

Fridays were particularly big, as 18% of all retail revenue in Austin came in on that day alone. On the other hand, Sunday was the slowest day of the week for Austin retail shops, with 8% of revenue coming in on that day.

 

Saturday was the busiest day of the week in terms of foot traffic, with Austin retail businesses processing an average of 17 transactions per day.

 

 

Austin locals spend more per transaction on weekdays, with Tuesdays claiming the largest average ticket size of the week at $106.43 per ticket. Locals are the most frugal on Sundays, when they spent an average of $32.09 less than on Tuesdays.

 

 

What time of year do retail shops in Austin make the most money?

Austin locals clearly love to shop regardless of the season, but what does the average year look like from week to week at retail shops in Austin? Let's take a look.

 

Top 5 days for Austin retail businesses.

#1 #2 #3 #4 #5

5/10/19

Mother's Day Weekend

8/1/19

8/30/19

Labor Day Weekend

5/9/19

3/1/19

Friday Thursday Friday Thursday Friday

 

Austin retail shops on prominent days.

Retail shops look to events and holidays to generate big sales for their business. Here’s how prominent days rank compared to the average day.

  Day rank based on total sales How much did restaurants that were open make?
Day Day Rank Total rev vs avg % of restaurants open Avg rev Rev vs avg Avg txns Txns vs avg Avg ticket Ticket vs avg
New Year's Day 363 -78.00% 27% $743 -35.50% 9 -21.80% $78.93 -17.40%
Super Bowl Sunday 358 -60.70% 46% $776 -32.60% 11 -12.20% $73.40 -23.20%
Valentine's Day 86 18.30% 87% $1,251 8.70% 13 5.00% $98.92 3.50%
St. Patrick's Day 326 -44.00% 47% $1,085 -5.80% 14 14.90% $78.36 -18.00%
Easter Weekend 13 47.40% 92% $1,464 27.20% 16 34.00% $90.73 -5.10%
Easter Weekend 185 3.60% 78% $1,213 5.40% 17 38.60% $72.69 -24.00%
Easter Sunday 362 -73.00% 35% $705 -38.70% 11 -6.00% $62.31 -34.80%
Cinco de Mayo 337 -49.80% 52% $885 -23.20% 13 7.10% $68.56 -28.30%
Mother's Day Weekend 1 78.10% 97% $1,684 46.20% 15 25.00% $111.80 17.00%
Mother's Day Weekend 34 34.00% 80% $1,533 33.20% 18 52.80% $83.31 -12.80%
Mother's Day 334 -47.30% 51% $955 -17.00% 13 11.60% $71.04 -25.70%
Memorial Day Weekend 49 28.30% 93% $1,268 10.10% 14 13.20% $92.98 -2.70%
Memorial Day Weekend 114 13.90% 76% $1,384 20.20% 16 32.80% $86.54 -9.50%
Memorial Day 312 -30.90% 58% $1,100 -4.50% 12 0.30% $91.02 -4.80%
Father's Day Weekend 16 44.30% 99% $1,345 16.80% 14 13.40% $98.42 3.00%
Father's Day Weekend 120 12.20% 77% $1,330 15.60% 17 42.70% $77.39 -19.00%
Father's Day 341 -51.30% 54% $829 -28.00% 13 8.70% $63.33 -33.70%
7th of July 359 -61.90% 45% $777 -32.50% 11 -9.10% $70.93 -25.80%
Labor Day Weekend 3 65.80% 97% $1,567 36.10% 14 14.00% $114.10 19.40%
Labor Day Weekend 148 7.90% 78% $1,264 9.80% 17 39.00% $75.53 -21.00%
Labor Day 320 -39.90% 51% $1,078 -6.30% 13 10.00% $81.40 -14.80%
Halloween 251 -7.40% 79% $1,072 -6.80% 11 -8.40% $97.22 1.70%
Thanksgiving Eve 227 -3.70% 82% $1,083 -5.90% 11 -7.00% $96.67 1.10%
Thanksgiving 364 -87.70% 19% $587 -49.00% 7 -40.10% $81.36 -14.90%
Christmas Eve 239 -5.60% 55% $1,565 36.00% 15 23.00% $105.67 10.50%
Christmas Day 365 -94.20% 10% $540 -53.10% 7 -44.60% $81.05 -15.20%
New Year's Eve 281 -14.00% 68% $1,169 1.50% 11 -8.20% $105.72 10.60%

Methodology

Womply analyzed daily revenue for over 40,000 retail shops in all 50 states, including Austin, as well as the District of Columbia for all 365 days of the 2019 calendar year. Retail businesses were only included in the analysis if they qualified as small businesses, Womply had a full year of transaction history, and the business recorded multiple transactions per day, on average.

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