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The state of local retail 2020: Albuquerque, NM.


We analyzed transactions for every day of the 2019 calendar year at over 40,000 local retail businessses across the United States, including Albuquerque. The result is a comprehensive look at when local retail businesses make the most money, when they process the most transactions, and when customers tend to spend a little extra when they're out shopping.

The impact of COVID-19 on Albuquerque retail businesses.

2020 has been a challenge for local businesses across the U.S., and there's no question that local retailers in Albuquerque have faced unprecidented challenges all year.

So before we take a look back at 2019, it's important to keep in mind the impact that COVID-19 has had on local retailers. According to our data, the average Albuquerque retail business saw total consumer spending from April through October, 2020 drop 1% compared to the same timeframe in 2019. Additionally, 23% of retailers in Albuquerque that were transacting before the pandemic hit were closed as of the last week of October.

Our research has shown that some types of retail businesses have fared quite well during the pandemic (sporting goods stores, home improvement stores, etc.), while others (clothing stores, book stores, etc.) have struggled. Whether a local retail business has struggled or thrived through 2020, this report gives insight on which days and months will be extra important for retailers in this unpredictable year.

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How much do retail shops in Albuquerque make on an average day?

On a given day, retail shops in Albuquerque brought in $764 in revenue. On a typical day, the average retail business also processed about 12 transactions while seeing customers spend an average of $63.98 per ticket.

Sales Revenue Transactions Ticket Size
$764 12 $63.98
     

 

What days of the week are retail shops in Albuquerque busiest?

Fridays and Saturdays are busy at retail shops across the country, and things were no different for Albuquerque retail businesses.

Fridays were particularly big, as 18% of all retail revenue in Albuquerque came in on that day alone. On the other hand, Sunday was the slowest day of the week for Albuquerque retail shops, with 7% of revenue coming in on that day.

 

Saturday was the busiest day of the week in terms of foot traffic, with Albuquerque retail businesses processing an average of 15 transactions per day.

 

 

Albuquerque locals spend more per transaction on weekdays, with Tuesdays claiming the largest average ticket size of the week at $67.57 per ticket. Still, average ticket price remains fairly consistent throughout the week except for Sundays, when they spent an average of $16.40 less than on Tuesdays.

 

 

What time of year do retail shops in Albuquerque make the most money?

Albuquerque locals clearly love to shop regardless of the season, but what does the average year look like from week to week at retail shops in Albuquerque? Let's take a look.

 

Top 5 days for Albuquerque retail businesses.

#1 #2 #3 #4 #5

2/11/19

3/15/19

9/13/19

2/13/19

Day before Valentine's Day

12/21/19

Weekend before Christmas

Monday Friday Friday Wednesday Saturday

 

Albuquerque retail shops on prominent days.

Retail shops look to events and holidays to generate big sales for their business. Here’s how prominent days rank compared to the average day.

  Day rank based on total sales How much did restaurants that were open make?
Day Day Rank Total rev vs avg % of restaurants open Avg rev Rev vs avg Avg txns Txns vs avg Avg ticket Ticket vs avg
New Year's Day 363 -89.30% 20% $327 -57.30% 10 -14.50% $31.98 -50.00%
Super Bowl Sunday 318 -41.20% 47% $759 -0.70% 10 -13.10% $73.13 14.30%
Valentine's Day 39 34.30% 85% $963 26.00% 14 18.70% $67.92 6.20%
St. Patrick's Day 331 -46.30% 51% $650 -15.00% 14 15.70% $47.04 -26.50%
Easter Weekend 22 46.90% 94% $959 25.50% 14 16.50% $68.91 7.70%
Easter Weekend 78 22.30% 84% $888 16.20% 14 20.70% $61.59 -3.70%
Easter Sunday 362 -80.20% 29% $410 -46.40% 11 -11.20% $38.64 -39.60%
Cinco de Mayo 343 -50.90% 54% $559 -26.90% 12 3.30% $45.29 -29.20%
Mother's Day Weekend 15 53.70% 95% $992 29.80% 15 23.70% $67.10 4.90%
Mother's Day Weekend 6 64.00% 86% $1,161 52.00% 17 43.80% $67.62 5.70%
Mother's Day 339 -49.30% 54% $577 -24.40% 12 1.60% $47.57 -25.70%
Memorial Day Weekend 23 44.80% 95% $934 22.20% 14 20.60% $64.85 1.40%
Memorial Day Weekend 136 11.20% 79% $861 12.70% 15 22.70% $58.74 -8.20%
Memorial Day 323 -42.10% 53% $672 -12.00% 12 1.30% $55.54 -13.20%
Father's Day Weekend 25 44.40% 98% $902 18.00% 13 9.70% $68.84 7.60%
Father's Day Weekend 95 17.90% 86% $835 9.30% 14 14.90% $60.87 -4.90%
Father's Day 353 -55.50% 49% $549 -28.10% 13 8.50% $42.38 -33.80%
5th of July 273 -14.80% 38% $1,374 79.80% 24 97.50% $58.26 -8.90%
Labor Day Weekend 63 25.60% 100% $768 0.50% 15 22.50% $52.47 -18.00%
Labor Day Weekend 145 9.40% 82% $814 6.60% 15 22.40% $55.71 -12.90%
Labor Day 314 -38.90% 48% $771 0.90% 13 10.00% $58.72 -8.20%
Halloween 274 -14.80% 81% $642 -16.00% 9 -27.20% $73.91 15.50%
Thanksgiving Eve 144 9.40% 86% $775 1.40% 11 -8.60% $70.98 10.90%
Thanksgiving 364 -90.30% 16% $374 -51.00% 13 6.10% $29.53 -53.80%
Christmas Eve 139 10.60% 60% $1,126 47.40% 15 23.10% $76.60 19.70%
Christmas Day 365 -95.80% 8% $308 -59.70% 7 -41.40% $44.00 -31.20%
New Year's Eve 305 -34.90% 64% $620 -18.80% 12 -0.80% $52.31 -18.20%

Methodology

Womply analyzed daily revenue for over 40,000 retail shops in all 50 states, including Albuquerque, as well as the District of Columbia for all 365 days of the 2019 calendar year. Retail businesses were only included in the analysis if they qualified as small businesses, Womply had a full year of transaction history, and the business recorded multiple transactions per day, on average.

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