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Graphic of Alabama

The state of local retail 2020: Alabama.


We analyzed transactions for every day of the 2019 calendar year at over 40,000 local retail businessses across the United States, including Alabama. The result is a comprehensive look at when local retail businesses make the most money, when they process the most transactions, and when customers tend to spend a little extra when they're out shopping.

The impact of COVID-19 on Alabama retail businesses.

2020 has been a challenge for local businesses across the U.S., and there's no question that local retailers across the state of Alabama have faced unprecidented challenges all year.

So before we take a look back at 2019, it's important to keep in mind the impact that COVID-19 has had on local retailers across the state. According to our data, the average Alabama retail business saw total consumer spending from April through October, 2020 drop 10% compared to the same timeframe in 2019. Additionally, 14% of retailers in the state of Alabama that were transacting before the pandemic hit are closed as of the last week of October.

Our research has shown that some types of retail businesses have fared quite well during the pandemic (sporting goods stores, home improvement stores, etc.), while others (clothing stores, book stores, etc.) have struggled. Whether a local retail business has struggled or thrived through 2020, this report gives insight on which days and months will be extra important for retailers in this unpredictable year.

What we learned about local retail sales in Alabama.

Alabama is the 40th-ranked state for average retail revenue in the United States, pulling in 18% less in daily revenue than the national average on a given day.

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How much do retail shops in Alabama make on an average day?

On a given day, retail shops in Alabama brought in $801 in revenue. On a typical day, the average retail business also processed about 12 transactions while seeing customers spend an average of $65.95 per ticket.

Sales revenue Transactions Ticket size
$801 12 $65.95
National Rank: 40 National Rank: 28 National Rank: 42

 

What days of the week are retail shops in Alabama busiest?

Fridays and Saturdays are busy at retail shops across the country, and things were no different for Alabama retail businesses.

Fridays were particularly big, as 20% of all retail revenue in Alabama came in on that day alone. On average, only 24% of retailers keep their doors open on Sundays in Alabama, making it easily the slowest day of the week overall.

 

 

Among the businesses who did keep their doors open, Fridays and Saturdays were the biggest days of the week in terms of foot traffic, with Alabama retail shops processing an average of 14 transactions per day.

 

 

Alabamians spend more per transaction on weekdays, with Tuesdays claiming the largest average ticket size of the week at $67.54 per ticket. Still, average ticket price remains fairly consistent throughout the week except for Sundays, when lower-ticket-item shops are perhaps more likely to remain open than higher-end boutiques.

 

 

What time of year do retail shops in Alabama make the most money?

Alabamians clearly love to shop regardless of the season, but what does the average year look like from week to week at retail shops in Alabama? Let's take a look.

The holiday shopping season was huge for retail shops across the country, and things were no different in the Yellowhammer State. December is the biggest month of the year overall and 3 of the top 10 weeks of the year fell during the holiday shopping season.

 

Top 5 days for Alabama retail businesses.

The holidays was responsible for the biggest day of the year, and a total of three of the top five days of the year overall. Mother's Day was also big from a single-day perspective for retail shops in Michigan, accounting for the third biggest day of the year overall.

#1 #2 #3 #4 #5

12/23/19

12/20/19

Weekend before Christmas

5/10/19

Mother's Day Weekend

11/29/19

Black Friday

3/1/19

Monday Friday Friday Friday Friday

 

Alabama retail shops on prominent days.

Retail shops look to events and holidays to generate big sales for their business. Here’s how prominent days rank compared to the average day.

  Day rank based on total sales How much did restaurants that were open make?
Day Day Rank Total rev vs avg % of restaurants open Avg rev Rev vs avg Avg txns Txns vs avg Avg ticket Ticket vs avg
New Year's Day 359 -82% 20% $568 -29% 9 -27% $63.84 -3%
Super Bowl Sunday 347 -79% 25% $517 -36% 10 -18% $51.82 -21%
Valentine's Day 7 71% 91% $1,164 45% 17 38% $69.42 5%
St. Patrick's Day 317 -72% 25% $689 -14% 12 -3% $58.69 -11%
Easter Weekend 14 57% 95% $1,027 28% 15 24% $68.07 3%
Easter Weekend 74 25% 82% $939 17% 15 26% $61.47 -7%
Easter Sunday 363 -92% 12% $394 -51% 9 -23% $42.08 -36%
Cinco de Mayo 342 -78% 26% $517 -35% 12 -5% $44.88 -32%
Mother's Day Weekend 3 97% 98% $1,240 55% 18 52% $67.41 2%
Mother's Day Weekend 11 63% 85% $1,195 49% 19 56% $63.11 -4%
Mother's Day 358 -82% 22% $503 -37% 11 -13% $47.73 -28%
Memorial Day Weekend 24 50% 99% $934 17% 14 15% $66.97 2%
Memorial Day Weekend 230 -1% 74% $829 4% 14 14% $59.79 -9%
Memorial Day 312 -69% 31% $619 -23% 10 -16% $60.92 -8%
Father's Day Weekend 39 42% 99% $884 10% 15 21% $60.32 -9%
Father's Day Weekend 174 7% 81% $816 2% 14 17% $57.70 -13%
Father's Day 326 -75% 24% $649 -19% 13 4% $51.47 -22%
6th of July 305 -20% 22% $2,224 178% 33 174% $66.79 1%
Labor Day Weekend 16 55% 98% $985 23% 16 29% $62.84 -5%
Labor Day Weekend 143 12% 75% $920 15% 15 24% $61.34 -7%
Labor Day 311 -65% 32% $679 -15% 12 0% $55.92 -15%
Halloween 258 -5% 85% $689 -14% 10 -19% $70.09 6%
Thanksgiving Eve 54 32% 84% $970 21% 14 16% $68.92 5%
Thanksgiving 364 -94% 10% $377 -53% 7 -45% $56.41 -15%
Christmas Eve 66 27% 61% $1,297 62% 16 32% $80.93 23%
Christmas Day 365 -98% 4% $313 -61% 4 -67% $77.63 18%
New Year's Eve 85 23% 72% $1,062 33% 15 26% $69.38 5%

Methodology

Womply analyzed daily revenue for over 40,000 retail shops in all 50 states, including Alabama, as well as the District of Columbia for all 365 days of the 2019 calendar year. Retail businesses were only included in the analysis if they qualified as small businesses, Womply had a full year of transaction history, and the business recorded multiple transactions per day, on average.

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