Graphic of the Unites States of America

WISCONSIN


We analyzed transactions for every day of the 2018 calendar year at over 52,000 small, local retail shops across the United States, including Wisconsin. The result is a comprehensive look at when local retail shops of all kinds do the most business, when they sell the most items, and when customers spend a little extra when out shopping.

What we learned about local retail sales in Wisconsin

Wisconsin is the 9th-ranked state for average retail revenue in the United States, pulling in 17% more in daily revenue than the national average on a given day.

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How much do retail shops in Wisconsin make on an average day?

On a given day, retail shops in Wisconsin brought in $1,125 in revenue. The average retail business also processed about 16 transactions each day while seeing customers spend an average of $72.52 per ticket.

Sales Revenue Transactions Ticket Size
$1,125 16 $72.52
National Rank: 9 National Rank: 5 National Rank: 29

 

What days of the week are retail shops in Wisconsin busiest?

Fridays and Saturdays are busy at retail shops across the country, and things were no different for Wisconsin retail businesses.

 

 

Fridays were particularly big, as 19% of all retail revenue in Wisconsin came in on that day alone. On average, only 42% of retailers keep their doors open on Sundays in Wisconsin, making it easily the slowest day of the week overall.

 

Among transacting businesses, Saturdays and Sundays were the biggest days of the week in terms of foot traffic, with Wisconsin retail shops processing an average of 20 transactions per day.

 

Wisconsinites spend more per transaction on weekdays, with Wednesdays claiming the largest average ticket size of the week at $78.03 per ticket. Locals are the most frugal on Sundays, when they spent an average of $25.46 less than on Wednesdays.

 

What time of year do retail shops in Wisconsin make the most money?

Wisconsinites clearly love to shop regardless of the season, but what does the average year look like from week to week at retail shops in Wisconsin? Let's take a look.

May was the biggest month of the year overall for retail shops in the Badger State, no doubt thanks to a huge lift from Mother's Day Weekend. The week leading up to the holiday was the 2nd biggest week of the year, and the week before that was the 11th.

While May may have been the biggest month of the year overall, the holiday shopping season was responsible for the single-biggest week of the year for Wisconsin retailers: December 16th through the 22nd.

 

Top 5 days for Wisconsin retail businesses

As you might expect based on the annual view above, the weekend before Mother's Day was big enough for Wisconsin retailers to claim the #1 and #4 shopping days of the year, while the holiday shopping season claimed the rest of the top 5.

#1 #2 #3 #4 #5

5/12/18

Mother's Day Weekend

12/21/18

Weekend before Christmas

11/23/18

Black Friday

5/11/18

Mother's Day Weekend

12/22/18

Weekend before Christmas

Saturday Friday Friday Friday Saturday

 

Wisconsin retail shops on prominent days

Retail shops look to events and holidays to generate big sales for their business. Here’s how prominent days rank compared to the average day.

  Day rank based on total sales How much did retail shops that were open make?
Day Day Rank Total rev vs avg % of retail shops open Avg rev Rev vs avg Avg txns Txns vs avg Avg ticket Ticket vs avg
New Year's Day 363 -86% 17% $771 -31% 18 14% $43.65 -40%
Martin Luther King Jr. Day 301 -27% 75% $892 -21% 11 -28% $79.74 10%
Day before Valentine's Day 49 30% 87% $1370 22% 19 25% $70.55 -3%
Valentine's Day 6 62% 89% $1677 49% 24 53% $70.56 -3%
President's Day 236 -4% 77% $1139 1% 11 -28% $101.29 40%
St. Patrick's Day 91 19% 83% $1321 17% 19 23% $69.1 -5%
Friday before Easter 36 34% 92% $1334 17% 18 18% $71.65 -1%
Saturday before Easter 110 15% 80% $1316 -39% 14 -7% $47.5 -34%
Easter Sunday 362 -85% 20% $1,394 24% 21 37% $65.79 -9%
Cinco de Mayo 43 32% 87% $1,644 46% 22 40% $75.58 4%
Friday before Mother's Day 4 77% 99% $1,969 75% 29 87% $67.77 -7%
Saturday before Mother's Day 1 89% 88% $1,516 35% 27 74% $56.14 -23%
Mother's Day 290 -22% 47% $1,426 27% 18 19% $77.59 7%
Friday before Memorial Day 13 52% 98% $1,463 30% 21 37% $68.99 -5%
Saturday before Memorial Day 61 26% 79% $1,174 4% 21 35% $56.04 -23%
Memorial Day 343 -56% 35% $1,207 7% 18 19% $65.34 -10%
Friday before Father's Day 16 50% 100% $978 -13% 18 19% $53.01 -27%
Saturday before Father's Day 123 14% 86% $2,067 84% 29 85% $72.21 0%
Father's Day 341 -55% 42% $1,427 27% 19 20% $76.62 6%
4th of July 306 -31% 31% $1,434 27% 22 43% $64.63 -11%
Friday before Labor Day 15 51% 97% $1,412 26% 24 54% $59.05 -19%
Saturday before Labor Day 72 23% 79% $1,231 9% 15 -2% $80.96 12%
Labor Day 330 -52% 31% $1,043 -7% 19 21% $55.44 -24%
Halloween 85 21% 90% $557 -50% 10 -35% $55.62 -23%
Veteran's Day 340 -55% 40% $2,027 80% 26 69% $77.45 7%
Thanksgiving 364 -92% 14% $1,562 39% 24 55% $64.84 -11%
Black Friday 3 80% 81% $1,088 -3% 18 17% $60.07 -17%
Small Business Saturday 40 33% 78% $1,101 -2% 13 -15% $83.51 15%
Sunday after Thanksgiving 319 -48% 44% $1,878 67% 24 55% $77.92 7%
Cyber Monday 216 0% 83% $2,003 78% 27 76% $73.57 1%
Friday before Christmas 2 88% 92% $1,505 34% 25 61% $60.18 -17%
Saturday before Christmas 5 74% 80% $1,229 9% 18 14% $69.38 -4%
Sunday before Christmas 287 -20% 49% $1,081 -4% 13 -17% $84.33 16%
Christmas Eve 261 -10% 67% $987 -12% 15 -6% $67.53 -7%
Christmas Day 365 -92% 6% $1,081 -4% 13 -17% $84.33 16%
New Year's Eve 305 -30% 65% $987 -12% 15 -6% $67.53 -7%

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