WEST VIRGINIA
We analyzed transactions for every day of the 2018 calendar year at over 52,000 small, local retail shops across the United States, including West Virginia. The result is a comprehensive look at when local retail shops of all kinds do the most business, when they sell the most items, and when customers spend a little extra when out shopping.
What we learned about local retail sales in West Virginia
West Virginia is the 48th-ranked state for average retail revenue in the United States, pulling in 28% less in daily revenue than the national average on a given day.
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How much do retail shops in West Virginia make on an average day?
On a given day, retail shops in West Virginia brought in $693 in revenue. The average retail business also processed about 14 transactions each day while seeing customers spend an average of $50.30 per ticket.
| Sales Revenue | Transactions | Ticket Size |
| $693 | 14 | $50.3 |
| National Rank: 48 | National Rank: 16 | National Rank: 50 |
What days of the week are retail shops in West Virginia busiest?
Fridays and Saturdays are busy at retail shops across the country, and things were no different for West Virginia retail businesses.
Fridays were particularly big, as 20% of all retail revenue in West Virginia came in on that day alone. On average, only 34% of retailers keep their doors open on Sundays in West Virginia, making it easily the slowest day of the week overall.
Among transacting businesses, Saturdays and Sundays were the biggest days of the week in terms of foot traffic, with West Virginia retail shops processing an average of 16 transactions per day.
West Virginians spend more per transaction on weekends, with Fridays claiming the largest average ticket size of the week at $52.60 per ticket. Still, average ticket price remains fairly consistent throughout the week except for Sundays, when they spent an average of $12.79 less than on Fridays.
What time of year do retail shops in West Virginia make the most money?
West Virginians clearly love to shop regardless of the season, but what does the average year look like from week to week at retail shops in West Virginia? Let's take a look.
May was the biggest month of the year overall for retail shops in the Mountain State, no doubt thanks to a huge lift from Mother's Day Weekend. The week leading up to the holiday was the 2nd biggest week of the year, and the week before that was the 3rd. While May may have been the biggest month of the year overall, the holiday shopping season was responsible for the single-biggest week of the year for West Virginia retailers: December 16th through the 22nd.
Top 5 days for West Virginia retail businesses
The top four days of the year for retail shopping in West Virginia all fell on the weekend before Christmas (#1 and #2 day of the year) or the weekend before Mother's Day (#3 and #4). The Friday before Memorial Day, meanwhile, was busy enough to make it the fifth biggest day of the year for West Virginian retailers.
| #1 | #2 | #3 | #4 | #5 |
12/21/18 Weekend before Christmas |
12/22/18 Weekend before Christmas |
5/11/18 Mother's Day Weekend |
5/12/18 Mother's Day Weekend |
5/25/18 Memorial Day Weekend |
| Friday | Saturday | Friday | Saturday | Friday |
West Virginia retail shops on prominent days
Retail shops look to events and holidays to generate big sales for their business. Here’s how prominent days rank compared to the average day.
| Day rank based on total sales | How much did retail shops that were open make? | ||||||||
| Day | Day Rank | Total rev vs avg | % of retail shops open | Avg rev | Rev vs avg | Avg txns | Txns vs avg | Avg ticket | Ticket vs avg |
| New Year's Day | 363 | -86% | 15% | $514 | -26% | 13 | -2% | $38.17 | -24% |
| Martin Luther King Jr. Day | 292 | -26% | 73% | $551 | -20% | 11 | -21% | $50.42 | 0% |
| Day before Valentine's Day | 36 | 42% | 87% | $888 | 28% | 15 | 8% | $59.57 | 18% |
| Valentine's Day | 54 | 35% | 84% | $879 | 27% | 17 | 21% | $52.76 | 5% |
| President's Day | 282 | -17% | 76% | $592 | -15% | 12 | -15% | $50.24 | 0% |
| St. Patrick's Day | 89 | 22% | 84% | $795 | 15% | 15 | 11% | $51.85 | 3% |
| Friday before Easter | 6 | 68% | 93% | $985 | 34% | 16 | 19% | $56.54 | 12% |
| Saturday before Easter | 41 | 40% | 82% | $926 | -28% | 18 | 27% | $28.62 | -43% |
| Easter Sunday | 362 | -84% | 17% | $924 | 33% | 17 | 25% | $53.74 | 7% |
| Cinco de Mayo | 25 | 50% | 89% | $1,055 | 52% | 19 | 38% | $55.48 | 10% |
| Friday before Mother's Day | 3 | 91% | 99% | $1,181 | 70% | 21 | 51% | $56.84 | 13% |
| Saturday before Mother's Day | 4 | 88% | 87% | $689 | -1% | 16 | 15% | $43.6 | -13% |
| Mother's Day | 309 | -52% | 38% | $973 | 40% | 17 | 21% | $58.55 | 16% |
| Friday before Memorial Day | 5 | 73% | 97% | $967 | 40% | 19 | 34% | $52.25 | 4% |
| Saturday before Memorial Day | 49 | 38% | 78% | $679 | -2% | 16 | 15% | $42.88 | -15% |
| Memorial Day | 310 | -52% | 38% | $687 | -1% | 15 | 9% | $45.58 | -9% |
| Friday before Father's Day | 48 | 38% | 97% | $529 | -24% | 16 | 13% | $33.93 | -33% |
| Saturday before Father's Day | 166 | 6% | 84% | $579 | -16% | 16 | 13% | $37.19 | -26% |
| Father's Day | 357 | -68% | 33% | $882 | 27% | 17 | 23% | $51.92 | 3% |
| 4th of July | 341 | -63% | 35% | $840 | 21% | 18 | 29% | $47.17 | -6% |
| Friday before Labor Day | 14 | 59% | 98% | $660 | -5% | 15 | 12% | $42.62 | -15% |
| Saturday before Labor Day | 83 | 25% | 81% | $822 | 19% | 15 | 9% | $54.57 | 8% |
| Labor Day | 311 | -52% | 40% | $573 | -17% | 17 | 24% | $33.6 | -33% |
| Halloween | 57 | 33% | 89% | $487 | -30% | 16 | 16% | $30.62 | -39% |
| Veteran's Day | 352 | -66% | 32% | $1,160 | 67% | 23 | 66% | $50.72 | 1% |
| Thanksgiving | 364 | -88% | 13% | $966 | 39% | 19 | 34% | $52.19 | 4% |
| Black Friday | 16 | 58% | 74% | $546 | -21% | 16 | 16% | $34.16 | -32% |
| Small Business Saturday | 58 | 33% | 75% | $710 | 2% | 12 | -13% | $58.96 | 17% |
| Sunday after Thanksgiving | 356 | -67% | 33% | $1,279 | 85% | 23 | 65% | $56.33 | 12% |
| Cyber Monday | 182 | 4% | 80% | $1,410 | 103% | 23 | 70% | $60.16 | 20% |
| Friday before Christmas | 1 | 113% | 91% | $1,104 | 59% | 22 | 62% | $49.29 | -2% |
| Saturday before Christmas | 2 | 108% | 80% | $955 | 38% | 17 | 24% | $55.72 | 11% |
| Sunday before Christmas | 284 | -19% | 40% | $353 | -49% | 13 | -6% | $27.37 | -46% |
| Christmas Eve | 200 | 1% | 58% | $756 | 9% | 16 | 16% | $47.1 | -6% |
| Christmas Day | 365 | -97% | 5% | $353 | -49% | 13 | -6% | $27.37 | -46% |
| New Year's Eve | 266 | -12% | 64% | $756 | 9% | 16 | 16% | $47.1 | -6% |
