Graphic of the Unites States of America

WEST VIRGINIA


We analyzed transactions for every day of the 2018 calendar year at over 52,000 small, local retail shops across the United States, including West Virginia. The result is a comprehensive look at when local retail shops of all kinds do the most business, when they sell the most items, and when customers spend a little extra when out shopping.

What we learned about local retail sales in West Virginia

West Virginia is the 48th-ranked state for average retail revenue in the United States, pulling in 28% less in daily revenue than the national average on a given day.

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How much do retail shops in West Virginia make on an average day?

On a given day, retail shops in West Virginia brought in $693 in revenue. The average retail business also processed about 14 transactions each day while seeing customers spend an average of $50.30 per ticket.

Sales Revenue Transactions Ticket Size
$693 14 $50.3
National Rank: 48 National Rank: 16 National Rank: 50

 

What days of the week are retail shops in West Virginia busiest?

Fridays and Saturdays are busy at retail shops across the country, and things were no different for West Virginia retail businesses.

 

 

Fridays were particularly big, as 20% of all retail revenue in West Virginia came in on that day alone. On average, only 34% of retailers keep their doors open on Sundays in West Virginia, making it easily the slowest day of the week overall.

 

Among transacting businesses, Saturdays and Sundays were the biggest days of the week in terms of foot traffic, with West Virginia retail shops processing an average of 16 transactions per day.

 

West Virginians spend more per transaction on weekends, with Fridays claiming the largest average ticket size of the week at $52.60 per ticket. Still, average ticket price remains fairly consistent throughout the week except for Sundays, when they spent an average of $12.79 less than on Fridays.

 

What time of year do retail shops in West Virginia make the most money?

West Virginians clearly love to shop regardless of the season, but what does the average year look like from week to week at retail shops in West Virginia? Let's take a look.

May was the biggest month of the year overall for retail shops in the Mountain State, no doubt thanks to a huge lift from Mother's Day Weekend. The week leading up to the holiday was the 2nd biggest week of the year, and the week before that was the 3rd.

While May may have been the biggest month of the year overall, the holiday shopping season was responsible for the single-biggest week of the year for West Virginia retailers: December 16th through the 22nd.

 

Top 5 days for West Virginia retail businesses

The top four days of the year for retail shopping in West Virginia all fell on the weekend before Christmas (#1 and #2 day of the year) or the weekend before Mother's Day (#3 and #4). The Friday before Memorial Day, meanwhile, was busy enough to make it the fifth biggest day of the year for West Virginian retailers.

#1 #2 #3 #4 #5

12/21/18

Weekend before Christmas

12/22/18

Weekend before Christmas

5/11/18

Mother's Day Weekend

5/12/18

Mother's Day Weekend

5/25/18

Memorial Day Weekend

Friday Saturday Friday Saturday Friday

 

West Virginia retail shops on prominent days

Retail shops look to events and holidays to generate big sales for their business. Here’s how prominent days rank compared to the average day.

  Day rank based on total sales How much did retail shops that were open make?
Day Day Rank Total rev vs avg % of retail shops open Avg rev Rev vs avg Avg txns Txns vs avg Avg ticket Ticket vs avg
New Year's Day 363 -86% 15% $514 -26% 13 -2% $38.17 -24%
Martin Luther King Jr. Day 292 -26% 73% $551 -20% 11 -21% $50.42 0%
Day before Valentine's Day 36 42% 87% $888 28% 15 8% $59.57 18%
Valentine's Day 54 35% 84% $879 27% 17 21% $52.76 5%
President's Day 282 -17% 76% $592 -15% 12 -15% $50.24 0%
St. Patrick's Day 89 22% 84% $795 15% 15 11% $51.85 3%
Friday before Easter 6 68% 93% $985 34% 16 19% $56.54 12%
Saturday before Easter 41 40% 82% $926 -28% 18 27% $28.62 -43%
Easter Sunday 362 -84% 17% $924 33% 17 25% $53.74 7%
Cinco de Mayo 25 50% 89% $1,055 52% 19 38% $55.48 10%
Friday before Mother's Day 3 91% 99% $1,181 70% 21 51% $56.84 13%
Saturday before Mother's Day 4 88% 87% $689 -1% 16 15% $43.6 -13%
Mother's Day 309 -52% 38% $973 40% 17 21% $58.55 16%
Friday before Memorial Day 5 73% 97% $967 40% 19 34% $52.25 4%
Saturday before Memorial Day 49 38% 78% $679 -2% 16 15% $42.88 -15%
Memorial Day 310 -52% 38% $687 -1% 15 9% $45.58 -9%
Friday before Father's Day 48 38% 97% $529 -24% 16 13% $33.93 -33%
Saturday before Father's Day 166 6% 84% $579 -16% 16 13% $37.19 -26%
Father's Day 357 -68% 33% $882 27% 17 23% $51.92 3%
4th of July 341 -63% 35% $840 21% 18 29% $47.17 -6%
Friday before Labor Day 14 59% 98% $660 -5% 15 12% $42.62 -15%
Saturday before Labor Day 83 25% 81% $822 19% 15 9% $54.57 8%
Labor Day 311 -52% 40% $573 -17% 17 24% $33.6 -33%
Halloween 57 33% 89% $487 -30% 16 16% $30.62 -39%
Veteran's Day 352 -66% 32% $1,160 67% 23 66% $50.72 1%
Thanksgiving 364 -88% 13% $966 39% 19 34% $52.19 4%
Black Friday 16 58% 74% $546 -21% 16 16% $34.16 -32%
Small Business Saturday 58 33% 75% $710 2% 12 -13% $58.96 17%
Sunday after Thanksgiving 356 -67% 33% $1,279 85% 23 65% $56.33 12%
Cyber Monday 182 4% 80% $1,410 103% 23 70% $60.16 20%
Friday before Christmas 1 113% 91% $1,104 59% 22 62% $49.29 -2%
Saturday before Christmas 2 108% 80% $955 38% 17 24% $55.72 11%
Sunday before Christmas 284 -19% 40% $353 -49% 13 -6% $27.37 -46%
Christmas Eve 200 1% 58% $756 9% 16 16% $47.1 -6%
Christmas Day 365 -97% 5% $353 -49% 13 -6% $27.37 -46%
New Year's Eve 266 -12% 64% $756 9% 16 16% $47.1 -6%

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