Graphic of the Unites States of America

WASHINGTON


We analyzed transactions for every day of the 2018 calendar year at over 52,000 small, local retail shops across the United States, including Washington. The result is a comprehensive look at when local retail shops of all kinds do the most business, when they sell the most items, and when customers spend a little extra when out shopping.

What we learned about local retail sales in Washington

Washington is the 7th-ranked state for average retail revenue in the United States, pulling in 19% more in daily revenue than the national average on a given day.

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How much do retail shops in Washington make on an average day?

On a given day, retail shops in Washington brought in $1,141 in revenue. The average retail business also processed about 15 transactions each day while seeing customers spend an average of $77.94 per ticket.

Sales Revenue Transactions Ticket Size
$1,141 15 $77.94
National Rank: 7 National Rank: 10 National Rank: 17

 

What days of the week are retail shops in Washington busiest?

Fridays and Saturdays are busy at retail shops across the country, and things were no different for Washington retail businesses.

 

 

Fridays were particularly big, as 18% of all retail revenue in Washington came in on that day alone. On the other hand, Sunday was the slowest day of the week for Washington retail shops, with 8% of revenue coming in on that day.

 

Saturday was the busiest day of the week in terms of foot traffic, with Washington retail businesses processing an average of 19 transactions per day.

 

Washingtonians spend more per transaction on weekdays, with Tuesdays claiming the largest average ticket size of the week at $83.62 per ticket. Locals are the most frugal on Sundays, when they spent an average of $21.18 less than on Tuesdays.

 

What time of year do retail shops in Washington make the most money?

Washingtonians clearly love to shop regardless of the season, but what does the average year look like from week to week at retail shops in Washington? Let's take a look.

May was the biggest month of the year overall for retail shops in the Evergreen State, no doubt thanks to a huge lift from Mother's Day Weekend. The week leading up to the holiday was the 2nd biggest week of the year, and the week before that was the 3rd.

While May may have been the biggest month of the year overall, the holiday shopping season was responsible for the single-biggest week of the year for Washington retailers: December 16th through the 22nd.

 

Top 5 days for Washington retail businesses

As you might expect based off of the top weeks of the year, the four biggest shopping days of the year for Washington retail all fell on the weekend before Christmas or the weekend before Mother's Day.

#1 #2 #3 #4 #5

12/21/18

Weekend before Christmas

5/11/18

Mother's Day Weekend

12/22/18

Weekend before Christmas

5/12/18

Mother's Day Weekend

6/15/18

Father's Day Weekend

Friday Friday Saturday Saturday Friday

 

Washington retail shops on prominent days

Retail shops look to events and holidays to generate big sales for their business. Here’s how prominent days rank compared to the average day.

  Day rank based on total sales How much did retail shops that were open make?
Day Day Rank Total rev vs avg % of retail shops open Avg rev Rev vs avg Avg txns Txns vs avg Avg ticket Ticket vs avg
New Year's Day 363 -81% 18% $976 -14% 14 -3% $68.43 -12%
Martin Luther King Jr. Day 295 -21% 77% $950 -17% 12 -16% $77.11 -1%
Day before Valentine's Day 13 41% 91% $1433 26% 16 11% $88.27 13%
Valentine's Day 7 45% 90% $1495 31% 18 26% $80.85 4%
President's Day 293 -19% 76% $986 -14% 12 -19% $83.14 7%
St. Patrick's Day 47 26% 81% $1433 26% 18 24% $79.2 2%
Friday before Easter 25 33% 96% $1281 26% 20 34% $73.58 -6%
Saturday before Easter 61 23% 79% $1439 -33% 15 4% $50.25 -36%
Easter Sunday 362 -75% 31% $1,583 39% 22 50% $71.99 -8%
Cinco de Mayo 10 42% 83% $1,571 38% 19 30% $82.39 6%
Friday before Mother's Day 2 69% 99% $1,760 54% 23 56% $77.2 -1%
Saturday before Mother's Day 4 60% 85% $1,121 -2% 17 19% $64.39 -17%
Mother's Day 311 -35% 54% $1,300 14% 16 6% $83.42 7%
Friday before Memorial Day 16 38% 99% $1,393 22% 19 32% $72.29 -7%
Saturday before Memorial Day 76 19% 80% $1,059 -7% 16 7% $67.87 -13%
Memorial Day 328 -44% 49% $1,376 21% 19 29% $72.98 -6%
Friday before Father's Day 5 49% 100% $990 -13% 17 14% $59.43 -24%
Saturday before Father's Day 56 24% 83% $792 -31% 15 1% $53.74 -31%
Father's Day 331 -44% 52% $1,299 14% 16 12% $79.39 2%
4th of July 361 -65% 41% $1,378 21% 20 38% $68.3 -12%
Friday before Labor Day 28 31% 93% $1,268 11% 19 27% $68.15 -13%
Saturday before Labor Day 125 13% 76% $1,203 5% 15 1% $81.18 4%
Labor Day 314 -37% 46% $950 -17% 16 13% $57.68 -26%
Halloween 142 10% 85% $590 -48% 13 -8% $43.83 -44%
Veteran's Day 353 -54% 45% $1,800 58% 22 51% $81.7 5%
Thanksgiving 364 -91% 15% $1,524 34% 21 45% $71.94 -8%
Black Friday 20 35% 69% $883 -23% 15 1% $59.56 -24%
Small Business Saturday 92 17% 71% $1,105 -3% 13 -13% $86.67 11%
Sunday after Thanksgiving 355 -56% 46% $1,873 64% 23 57% $81.29 4%
Cyber Monday 264 -8% 77% $2,154 89% 28 89% $77.83 0%
Friday before Christmas 1 75% 87% $1,744 53% 26 79% $66.59 -15%
Saturday before Christmas 3 68% 72% $1,560 37% 21 42% $74.92 -4%
Sunday before Christmas 262 -7% 49% $416 -64% 11 -28% $39.56 -49%
Christmas Eve 205 2% 61% $1,025 -10% 14 -5% $73.83 -5%
Christmas Day 365 -96% 9% $416 -64% 11 -28% $39.56 -49%
New Year's Eve 304 -31% 62% $1,025 -10% 14 -5% $73.83 -5%

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