Graphic of the Unites States of America

VIRGINIA


We analyzed transactions for every day of the 2018 calendar year at over 52,000 small, local retail shops across the United States, including Virginia. The result is a comprehensive look at when local retail shops of all kinds do the most business, when they sell the most items, and when customers spend a little extra when out shopping.

What we learned about local retail sales in Virginia

Virginia is the 22nd-ranked state for average retail revenue in the United States, pulling in right around the national average in daily revenue on a given day.

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How much do retail shops in Virginia make on an average day?

On a given day, retail shops in Virginia brought in $964 in revenue. The average retail business also processed about 12 transactions each day while seeing customers spend an average of $80.96 per ticket.

Sales Revenue Transactions Ticket Size
$964 12 $80.96
National Rank: 22 National Rank: 33 National Rank: 11

 

What days of the week are retail shops in Virginia busiest?

Fridays and Saturdays are busy at retail shops across the country, and things were no different for Virginia retail businesses.

 

 

Fridays were particularly big, as 18% of all retail revenue in Virginia came in on that day alone. On average, only 44% of retailers keep their doors open on Sundays in Virginia, making it easily the slowest day of the week overall.

 

Among transacting businesses, Saturday was the busiest day of the week in terms of foot traffic, with Virginia retail businesses processing an average of 16 transactions per day.

 

Virginians spend more per transaction on weekdays, with Mondays claiming the largest average ticket size of the week at $87.88 per ticket. Locals are the most frugal on Sundays, when they spent an average of $15.66 less than on Mondays.

 

What time of year do retail shops in Virginia make the most money?

Virginians clearly love to shop regardless of the season, but what does the average year look like from week to week at retail shops in Virginia? Let's take a look.

May was the biggest month of the year overall for retail shops in the Old Dominion State, no doubt thanks to a huge lift from Mother's Day Weekend. The week leading up to the holiday was the 2nd biggest week of the year, and the week before that was the 3rd.

While May may have been the biggest month of the year overall, the holiday shopping season was responsible for the single-biggest week of the year for Virginia retailers: December 16th through the 22nd.

 

Top 5 days for Virginia retail businesses

When it came to the biggest shopping days of the year, the holiday shopping season was responsible for the top three days, while the day before Mother's Day was the fourth. Spring break appears to move the needle for Virginia retailers as well, as the fifth biggest day of the year was Saturday, February 24th.

#1 #2 #3 #4 #5

12/22/18

Weekend before Christmas

11/23/18

Black Friday

12/21/18

Weekend before Christmas

5/12/18

Mother's Day Weekend

2/24/18

Saturday Friday Friday Saturday Saturday

 

Virginia retail shops on prominent days

Retail shops look to events and holidays to generate big sales for their business. Here’s how prominent days rank compared to the average day.

  Day rank based on total sales How much did retail shops that were open make?
Day Day Rank Total rev vs avg % of retail shops open Avg rev Rev vs avg Avg txns Txns vs avg Avg ticket Ticket vs avg
New Year's Day 359 -64% 27% $1020 6% 16 36% $63.22 -22%
Martin Luther King Jr. Day 274 -12% 81% $861 -11% 10 -15% $85.11 5%
Day before Valentine's Day 53 29% 90% $1130 17% 14 14% $83.14 3%
Valentine's Day 40 33% 91% $1156 20% 15 29% $75.08 -7%
President's Day 176 3% 83% $974 1% 10 -16% $97.9 21%
St. Patrick's Day 26 38% 84% $1294 34% 17 44% $75.59 -7%
Friday before Easter 17 45% 96% $1189 38% 18 48% $75.5 -7%
Saturday before Easter 18 44% 85% $1335 7% 18 52% $57.12 -29%
Easter Sunday 361 -68% 25% $1,273 32% 17 46% $73.37 -9%
Cinco de Mayo 23 41% 87% $1,283 33% 17 41% $76.48 -6%
Friday before Mother's Day 6 62% 100% $1,478 53% 20 70% $72.89 -10%
Saturday before Mother's Day 4 66% 89% $926 -4% 14 22% $63.98 -21%
Mother's Day 328 -46% 46% $1,148 19% 14 21% $79.94 -1%
Friday before Memorial Day 19 44% 99% $1,174 22% 16 34% $73.53 -9%
Saturday before Memorial Day 79 22% 82% $1,202 25% 12 2% $99.09 22%
Memorial Day 289 -21% 52% $1,112 15% 16 33% $70.17 -13%
Friday before Father's Day 14 47% 99% $860 -11% 14 18% $61.43 -24%
Saturday before Father's Day 80 22% 86% $903 -6% 14 16% $65.27 -19%
Father's Day 351 -53% 43% $1,213 26% 15 25% $81.6 1%
4th of July 350 -53% 41% $1,475 53% 19 61% $77.18 -5%
Friday before Labor Day 11 50% 98% $1,582 64% 17 46% $90.95 12%
Saturday before Labor Day 9 53% 82% $918 -5% 10 -14% $89.34 10%
Labor Day 236 -4% 48% $946 -2% 12 2% $77.93 -4%
Halloween 187 2% 88% $914 -5% 14 17% $65.79 -19%
Veteran's Day 337 -48% 43% $1,919 99% 22 81% $88.88 10%
Thanksgiving 364 -84% 14% $1,166 21% 15 26% $77.68 -4%
Black Friday 2 82% 75% $1,033 7% 14 16% $75.11 -7%
Small Business Saturday 118 11% 75% $992 3% 10 -19% $102.82 27%
Sunday after Thanksgiving 318 -42% 44% $1,582 64% 20 69% $78.41 -3%
Cyber Monday 171 3% 82% $1,912 98% 25 110% $76.42 -6%
Friday before Christmas 3 76% 88% $1,681 74% 23 95% $72.3 -11%
Saturday before Christmas 1 89% 78% $1,429 48% 18 54% $78.16 -3%
Sunday before Christmas 219 -1% 46% $635 -34% 13 9% $48.86 -40%
Christmas Eve 109 14% 63% $903 -6% 11 -5% $79.75 -1%
Christmas Day 365 -95% 6% $635 -34% 13 9% $48.86 -40%
New Year's Eve 297 -26% 65% $903 -6% 11 -5% $79.75 -1%

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