Graphic of the Unites States of America

TEXAS


We analyzed transactions for every day of the 2018 calendar year at over 52,000 small, local retail shops across the United States, including Texas. The result is a comprehensive look at when local retail shops of all kinds do the most business, when they sell the most items, and when customers spend a little extra when out shopping.

What we learned about local retail sales in Texas

Texas is the 23rd-ranked state for average retail revenue in the United States, pulling in right around the national average in daily revenue on a given day.

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How much do retail shops in Texas make on an average day?

On a given day, retail shops in Texas brought in $952 in revenue. The average retail business also processed about 12 transactions each day while seeing customers spend an average of $80.23 per ticket.

Sales Revenue Transactions Ticket Size
$952 12 $80.23
National Rank: 23 National Rank: 35 National Rank: 12

 

What days of the week are retail shops in Texas busiest?

Fridays and Saturdays are busy at retail shops across the country, and things were no different for Texas retail businesses.

 

 

Fridays were particularly big, as 19% of all retail revenue in Texas came in on that day alone. On average, only 41% of retailers keep their doors open on Sundays in Texas, making it easily the slowest day of the week overall.

 

Among transacting businesses, Saturday was the busiest day of the week in terms of foot traffic, with Texas retail businesses processing an average of 16 transactions per day.

 

Texans spend more per transaction on weekdays, with Tuesdays claiming the largest average ticket size of the week at $86.57 per ticket. Locals are the most frugal on Sundays, when they spent an average of $25.17 less than on Tuesdays.

 

What time of year do retail shops in Texas make the most money?

Texans clearly love to shop regardless of the season, but what does the average year look like from week to week at retail shops in Texas? Let's take a look.

Spring break was huge for businesses in the the Lone Star State. March was the biggest month of the year overall, and 5 of the top 10 shopping weeks of the year fell during the spring break season (late February through early April).

While March may have been the biggest month of the year overall, Mother's Day was responsible for the single-biggest week of the year for Texas retailers: May 6th through the 12th.

 

Top 5 days for Texas retail businesses

Three of the top five days of the year also fell during the spring break months, while Mother's Day and Christmas shopping also drove enough businesses to make the Fridays before each holiday a top five shopping day in Texas.

#1 #2 #3 #4 #5

2/24/18

5/11/18

Mother's Day Weekend

2/23/18

12/21/18

Weekend before Christmas

3/30/18

Easter Weekend

Saturday Friday Friday Friday Friday

 

Texas retail shops on prominent days

Retail shops look to events and holidays to generate big sales for their business. Here’s how prominent days rank compared to the average day.

  Day rank based on total sales How much did retail shops that were open make?
Day Day Rank Total rev vs avg % of retail shops open Avg rev Rev vs avg Avg txns Txns vs avg Avg ticket Ticket vs avg
New Year's Day 363 -78% 21% $799 -16% 13 9% $61.95 -23%
Martin Luther King Jr. Day 274 -11% 81% $829 -13% 10 -14% $81.58 2%
Day before Valentine's Day 18 47% 90% $1231 29% 14 16% $89.21 11%
Valentine's Day 6 57% 91% $1296 36% 15 23% $88.55 10%
President's Day 244 -5% 83% $858 -10% 10 -14% $84.07 5%
St. Patrick's Day 54 30% 82% $1195 26% 17 40% $71.79 -11%
Friday before Easter 5 59% 91% $1320 39% 18 51% $73.75 -8%
Saturday before Easter 27 41% 80% $1323 -10% 14 21% $59.6 -26%
Easter Sunday 362 -75% 22% $1,247 31% 17 44% $72.85 -9%
Cinco de Mayo 22 42% 86% $1,308 37% 16 32% $83.4 4%
Friday before Mother's Day 2 73% 100% $1,358 43% 18 56% $73.56 -8%
Saturday before Mother's Day 7 56% 87% $839 -12% 14 16% $61.18 -24%
Mother's Day 327 -51% 44% $1,092 15% 13 10% $84.01 5%
Friday before Memorial Day 21 44% 99% $1,128 19% 16 31% $72.49 -10%
Saturday before Memorial Day 71 21% 81% $808 -15% 12 3% $65.92 -18%
Memorial Day 313 -44% 53% $1,090 14% 16 32% $69.77 -13%
Friday before Father's Day 28 41% 100% $761 -20% 13 11% $57.6 -28%
Saturday before Father's Day 67 23% 86% $687 -28% 12 -3% $59.4 -26%
Father's Day 342 -58% 42% $1,129 19% 14 15% $82.53 3%
4th of July 344 -59% 45% $1,176 24% 17 43% $69.5 -13%
Friday before Labor Day 42 34% 90% $818 -14% 13 11% $62.08 -23%
Saturday before Labor Day 117 13% 72% $899 -6% 10 -13% $87.54 9%
Labor Day 331 -53% 43% $826 -13% 15 23% $56.81 -29%
Halloween 246 -5% 80% $694 -27% 13 9% $53.5 -33%
Veteran's Day 352 -60% 36% $1,613 70% 20 73% $78.69 -2%
Thanksgiving 364 -85% 16% $1,216 28% 17 41% $72.91 -9%
Black Friday 40 35% 63% $856 -10% 13 12% $64.2 -20%
Small Business Saturday 188 3% 64% $898 -6% 10 -17% $91.77 14%
Sunday after Thanksgiving 347 -59% 36% $1,509 59% 17 47% $86.81 8%
Cyber Monday 269 -10% 76% $1,734 82% 22 83% $79.97 0%
Friday before Christmas 4 63% 81% $1,548 63% 22 84% $70.98 -12%
Saturday before Christmas 8 56% 68% $1,332 40% 16 38% $81.44 2%
Sunday before Christmas 302 -21% 38% $513 -46% 9 -23% $55.86 -30%
Christmas Eve 239 -5% 54% $917 -4% 12 0% $77.4 -4%
Christmas Day 365 -95% 7% $513 -46% 9 -23% $55.86 -30%
New Year's Eve 308 -31% 57% $917 -4% 12 0% $77.4 -4%

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