Graphic of the Unites States of America

OKLAHOMA


We analyzed transactions for every day of the 2018 calendar year at over 52,000 small, local retail shops across the United States, including Oklahoma. The result is a comprehensive look at when local retail shops of all kinds do the most business, when they sell the most items, and when customers spend a little extra when out shopping.

What we learned about local retail sales in Oklahoma

Oklahoma is the 47th-ranked state for average retail revenue in the United States, pulling in 25% less in daily revenue than the national average on a given day.

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How much do retail shops in Oklahoma make on an average day?

On a given day, retail shops in Oklahoma brought in $716 in revenue. The average retail business also processed about 10 transactions each day while seeing customers spend an average of $68.27 per ticket.

Sales Revenue Transactions Ticket Size
$716 10 $68.27
National Rank: 47 National Rank: 43 National Rank: 38

 

What days of the week are retail shops in Oklahoma busiest?

Fridays and Saturdays are busy at retail shops across the country, and things were no different for Oklahoma retail businesses.

 

 

Fridays were particularly big, as 20% of all retail revenue in Oklahoma came in on that day alone. On average, only 29% of retailers keep their doors open on Sundays in Oklahoma, making it easily the slowest day of the week overall.

 

Among transacting businesses, Fridays and Saturdays were the biggest days of the week in terms of foot traffic, with Oklahoma retail shops processing an average of 12 transactions per day.

 

Oklahomans spend more per transaction on weekdays, with Mondays claiming the largest average ticket size of the week at $70.34 per ticket. Still, average ticket price remains fairly consistent throughout the week except for Sundays, when lower-ticket-item shops are perhaps more likely to remain open than higher-end boutiques.

 

What time of year do retail shops in Oklahoma make the most money?

Oklahomans clearly love to shop regardless of the season, but what does the average year look like from week to week at retail shops in Oklahoma? Let's take a look.

May was the biggest month of the year overall for retail shops in the Sooner State, no doubt thanks to a huge lift from Mother's Day Weekend. The week leading up to the holiday was the 2nd biggest week of the year, and the week before that was the 5th.

While May may have been the biggest month of the year overall, Valentine's Day was responsible for the single-biggest week of the year for Oklahoma retailers: February 11th through the 17th.

 

Top 5 days for Oklahoma retail businesses

Oklahoma shoppers are true romantics, as Valentine's Day was the single biggest day of the year, and the two days leading up the holiday were also in the top five. Other big shopping days included Mother's Day weekend and the Friday before Christmas.

#1 #2 #3 #4 #5

2/14/18

Valentine's Day

2/13/18

Day before Valentine's Day

5/11/18

Mother's Day Weekend

2/12/18

12/21/18

Weekend before Christmas

Wednesday Tuesday Friday Monday Friday

 

Oklahoma retail shops on prominent days

Retail shops look to events and holidays to generate big sales for their business. Here’s how prominent days rank compared to the average day.

  Day rank based on total sales How much did retail shops that were open make?
Day Day Rank Total rev vs avg % of retail shops open Avg rev Rev vs avg Avg txns Txns vs avg Avg ticket Ticket vs avg
New Year's Day 359 -78% 18% $688 -4% 10 -2% $66.73 -2%
Martin Luther King Jr. Day 298 -22% 76% $573 -20% 9 -17% $66.2 -3%
Day before Valentine's Day 2 137% 89% $1487 108% 20 94% $73 7%
Valentine's Day 1 138% 91% $1466 105% 22 105% $68.18 0%
President's Day 246 -5% 82% $645 -10% 9 -12% $69.84 2%
St. Patrick's Day 112 16% 79% $817 14% 12 15% $67.67 -1%
Friday before Easter 10 62% 96% $945 33% 13 24% $73.06 7%
Saturday before Easter 40 38% 81% $953 -23% 11 4% $50.85 -26%
Easter Sunday 363 -83% 17% $896 25% 13 29% $66.42 -3%
Cinco de Mayo 47 35% 84% $1,228 71% 18 71% $68.42 0%
Friday before Mother's Day 3 116% 98% $1,096 53% 16 53% $68.35 0%
Saturday before Mother's Day 6 76% 90% $540 -25% 11 5% $49.08 -28%
Mother's Day 345 -69% 32% $840 17% 12 17% $68.31 0%
Friday before Memorial Day 23 49% 99% $832 16% 12 18% $67.03 -2%
Saturday before Memorial Day 141 10% 74% $647 -10% 9 -10% $68.84 1%
Memorial Day 312 -57% 37% $862 20% 12 18% $69.76 2%
Friday before Father's Day 26 48% 99% $580 -19% 11 9% $50.81 -26%
Saturday before Father's Day 58 30% 84% $1,227 71% 18 73% $67.67 -1%
Father's Day 343 -68% 31% $942 32% 14 31% $68.4 0%
4th of July 299 -23% 35% $851 19% 13 24% $65.38 -4%
Friday before Labor Day 14 57% 93% $657 -8% 11 6% $59.35 -13%
Saturday before Labor Day 163 7% 70% $761 6% 10 -5% $76.21 12%
Labor Day 317 -62% 33% $655 -9% 11 3% $60.58 -11%
Halloween 123 13% 83% $312 -56% 6 -46% $54.65 -20%
Veteran's Day 340 -68% 27% $1,368 91% 17 60% $81.27 19%
Thanksgiving 364 -95% 10% $865 21% 12 18% $69.57 2%
Black Friday 12 60% 65% $621 -13% 9 -12% $66.97 -2%
Small Business Saturday 202 3% 66% $648 -10% 9 -13% $71.34 5%
Sunday after Thanksgiving 344 -69% 28% $1,158 62% 16 48% $74.35 9%
Cyber Monday 277 -12% 76% $1,231 72% 17 66% $70.48 3%
Friday before Christmas 5 78% 86% $994 39% 16 49% $63.6 -7%
Saturday before Christmas 18 53% 69% $1,012 41% 12 17% $82.78 21%
Sunday before Christmas 309 -45% 31% $669 -7% 12 10% $57.86 -15%
Christmas Eve 153 9% 60% $671 -6% 11 4% $61.64 -10%
Christmas Day 365 -95% 4% $669 -7% 12 10% $57.86 -15%
New Year's Eve 300 -23% 64% $671 -6% 11 4% $61.64 -10%

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