OHIO
We analyzed transactions for every day of the 2018 calendar year at over 52,000 small, local retail shops across the United States, including Ohio. The result is a comprehensive look at when local retail shops of all kinds do the most business, when they sell the most items, and when customers spend a little extra when out shopping.
What we learned about local retail sales in Ohio
Ohio is the 42nd-ranked state for average retail revenue in the United States, pulling in 19% less in daily revenue than the national average on a given day.
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How much do retail shops in Ohio make on an average day?
On a given day, retail shops in Ohio brought in $775 in revenue. The average retail business also processed about 12 transactions each day while seeing customers spend an average of $65.97 per ticket.
| Sales Revenue | Transactions | Ticket Size |
| $775 | 12 | $65.97 |
| National Rank: 42 | National Rank: 36 | National Rank: 42 |
What days of the week are retail shops in Ohio busiest?
Fridays and Saturdays are busy at retail shops across the country, and things were no different for Ohio retail businesses.
Fridays were particularly big, as 19% of all retail revenue in Ohio came in on that day alone. On average, only 40% of retailers keep their doors open on Sundays in Ohio, making it easily the slowest day of the week overall.
Among transacting businesses, Saturday was the busiest day of the week in terms of foot traffic, with Ohio retail businesses processing an average of 15 transactions per day.
Ohioans spend more per transaction on weekdays, with Tuesdays claiming the largest average ticket size of the week at $70.77 per ticket. Locals are the most frugal on Sundays, when they spent an average of $21.78 less than on Tuesdays.
What time of year do retail shops in Ohio make the most money?
Ohioans clearly love to shop regardless of the season, but what does the average year look like from week to week at retail shops in Ohio? Let's take a look.
May was the biggest month of the year overall for retail shops in the Buckeye State, no doubt thanks to a huge lift from the month's biggest holidays. The week leading up to Mother's Day was the biggest week of the year (and the week before that was the third biggest), while the week of May 20th through the 26th (Memorial Day weekend) was the fourth biggest.
Top 5 days for Ohio retail businesses
Last-minute shopping brought a lot of business in the doors for Ohio retail shops. The weekend before Mother's Day was responsible for the top two days of the year, while the Saturday and Friday before Christmas were third and fourth biggest days.
| #1 | #2 | #3 | #4 | #5 |
5/11/18 Mother's Day Weekend |
5/12/18 Mother's Day Weekend |
12/22/18 Weekend before Christmas |
12/21/18 Weekend before Christmas |
5/4/18 |
| Friday | Saturday | Saturday | Friday | Friday |
Ohio retail shops on prominent days
Retail shops look to events and holidays to generate big sales for their business. Here’s how prominent days rank compared to the average day.
| Day rank based on total sales | How much did retail shops that were open make? | ||||||||
| Day | Day Rank | Total rev vs avg | % of retail shops open | Avg rev | Rev vs avg | Avg txns | Txns vs avg | Avg ticket | Ticket vs avg |
| New Year's Day | 363 | -86% | 15% | $574 | -26% | 11 | -7% | $52.64 | -20% |
| Martin Luther King Jr. Day | 295 | -24% | 73% | $640 | -18% | 8 | -31% | $79.08 | 20% |
| Day before Valentine's Day | 35 | 37% | 87% | $968 | 25% | 14 | 20% | $68.46 | 4% |
| Valentine's Day | 11 | 58% | 86% | $1139 | 47% | 18 | 54% | $62.85 | -5% |
| President's Day | 254 | -9% | 80% | $705 | -9% | 9 | -20% | $74.71 | 13% |
| St. Patrick's Day | 89 | 22% | 84% | $889 | 15% | 14 | 22% | $62.07 | -6% |
| Friday before Easter | 25 | 44% | 93% | $960 | 22% | 16 | 33% | $60.79 | -8% |
| Saturday before Easter | 53 | 30% | 85% | $948 | -44% | 11 | -4% | $38.6 | -41% |
| Easter Sunday | 364 | -87% | 18% | $1,042 | 34% | 17 | 48% | $59.97 | -9% |
| Cinco de Mayo | 17 | 50% | 89% | $1,246 | 61% | 18 | 52% | $69.95 | 6% |
| Friday before Mother's Day | 1 | 101% | 100% | $1,363 | 76% | 22 | 88% | $61.58 | -7% |
| Saturday before Mother's Day | 2 | 99% | 90% | $937 | 21% | 19 | 61% | $49.4 | -25% |
| Mother's Day | 300 | -31% | 45% | $999 | 29% | 15 | 24% | $68.32 | 4% |
| Friday before Memorial Day | 9 | 59% | 98% | $1,034 | 33% | 16 | 39% | $63.33 | -4% |
| Saturday before Memorial Day | 28 | 42% | 85% | $666 | -14% | 13 | 13% | $50.27 | -24% |
| Memorial Day | 347 | -61% | 36% | $885 | 14% | 15 | 24% | $60.88 | -8% |
| Friday before Father's Day | 20 | 48% | 100% | $598 | -23% | 13 | 13% | $45.11 | -32% |
| Saturday before Father's Day | 74 | 26% | 88% | $575 | -26% | 12 | 2% | $48.2 | -27% |
| Father's Day | 345 | -60% | 41% | $941 | 21% | 14 | 21% | $66.38 | 1% |
| 4th of July | 357 | -69% | 34% | $890 | 15% | 15 | 31% | $57.94 | -12% |
| Friday before Labor Day | 29 | 41% | 92% | $569 | -27% | 12 | 5% | $46.14 | -30% |
| Saturday before Labor Day | 144 | 11% | 77% | $841 | 8% | 12 | -2% | $72.67 | 10% |
| Labor Day | 358 | -70% | 33% | $649 | -16% | 14 | 18% | $46.84 | -29% |
| Halloween | 130 | 13% | 83% | $630 | -19% | 15 | 25% | $42.73 | -35% |
| Veteran's Day | 339 | -59% | 39% | $1,343 | 73% | 20 | 67% | $68.46 | 4% |
| Thanksgiving | 362 | -84% | 15% | $1,005 | 30% | 17 | 41% | $60.45 | -8% |
| Black Friday | 7 | 64% | 75% | $628 | -19% | 12 | 6% | $50.28 | -24% |
| Small Business Saturday | 104 | 18% | 72% | $698 | -10% | 10 | -16% | $70.92 | 7% |
| Sunday after Thanksgiving | 337 | -58% | 41% | $1,314 | 70% | 19 | 59% | $70.3 | 7% |
| Cyber Monday | 271 | -12% | 77% | $1,484 | 91% | 22 | 88% | $67.08 | 2% |
| Friday before Christmas | 4 | 84% | 86% | $1,097 | 41% | 20 | 66% | $56.13 | -15% |
| Saturday before Christmas | 3 | 86% | 77% | $979 | 26% | 14 | 23% | $67.51 | 2% |
| Sunday before Christmas | 283 | -18% | 46% | $312 | -60% | 6 | -52% | $54.84 | -17% |
| Christmas Eve | 211 | 0% | 63% | $645 | -17% | 11 | -8% | $59.49 | -10% |
| Christmas Day | 365 | -97% | 6% | $312 | -60% | 6 | -52% | $54.84 | -17% |
| New Year's Eve | 306 | -38% | 59% | $645 | -17% | 11 | -8% | $59.49 | -10% |