NEW YORK
We analyzed transactions for every day of the 2018 calendar year at over 52,000 small, local retail shops across the United States, including New York. The result is a comprehensive look at when local retail shops of all kinds do the most business, when they sell the most items, and when customers spend a little extra when out shopping.
What we learned about local retail sales in New York
New York is the 27th-ranked state for average retail revenue in the United States, pulling in 6% less in daily revenue than the national average on a given day.
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How much do retail shops in New York make on an average day?
On a given day, retail shops in New York brought in $900 in revenue. The average retail business also processed about 11 transactions each day while seeing customers spend an average of $81.63 per ticket.
| Sales Revenue | Transactions | Ticket Size |
| $900 | 11 | $81.63 |
| National Rank: 27 | National Rank: 40 | National Rank: 9 |
What days of the week are retail shops in New York busiest?
Fridays and Saturdays are busy at retail shops across the country, and things were no different for New York retail businesses.
Fridays were particularly big, as 17% of all retail revenue in New York came in on that day alone. On the other hand, Sunday was the slowest day of the week for New York retail shops, with 8% of revenue coming in on that day.
Saturday was the busiest day of the week in terms of foot traffic, with New York retail businesses processing an average of 14 transactions per day.
New Yorkers spend more per transaction on weekdays, with Tuesdays claiming the largest average ticket size of the week at $88.92 per ticket. Locals are the most frugal on Sundays, when they spent an average of $24.57 less than on Tuesdays.
What time of year do retail shops in New York make the most money?
New Yorkers clearly love to shop regardless of the season, but what does the average year look like from week to week at retail shops in New York? Let's take a look.
May was the biggest month of the year overall for retail shops in the Empire State, no doubt thanks to a huge lift from Mother's Day Weekend, which was responsible for the biggest shopping week of the year, and Memorial Day, which was responsible for the fifth biggest day. The week before Christmas and the week of Valentine's Day were top five weeks of the year as well.
Top 5 days for New York retail businesses
The weekend before Mother's Day was particularly busy for New York retail shops, claiming the #1 and #3 biggest days of the year. Valentine's Day was also big for retailers in New York, accounting for the second biggest day of the year.
| #1 | #2 | #3 | #4 | #5 |
5/12/18 Mother's Day Weekend |
2/14/18 Valentine's Day |
5/11/18 Mother's Day Weekend |
12/22/18 Weekend before Christmas |
12/21/18 Weekend before Christmas |
| Saturday | Wednesday | Friday | Saturday | Friday |
New York retail shops on prominent days
Retail shops look to events and holidays to generate big sales for their business. Here’s how prominent days rank compared to the average day.
| Day rank based on total sales | How much did retail shops that were open make? | ||||||||
| Day | Day Rank | Total rev vs avg | % of retail shops open | Avg rev | Rev vs avg | Avg txns | Txns vs avg | Avg ticket | Ticket vs avg |
| New Year's Day | 364 | -81% | 24% | $590 | -34% | 10 | -14% | $61.84 | -24% |
| Martin Luther King Jr. Day | 290 | -20% | 77% | $767 | -15% | 9 | -16% | $82.74 | 1% |
| Day before Valentine's Day | 6 | 65% | 86% | $1405 | 56% | 17 | 54% | $83.01 | 2% |
| Valentine's Day | 2 | 102% | 87% | $1706 | 90% | 23 | 113% | $72.67 | -11% |
| President's Day | 272 | -14% | 79% | $801 | -11% | 9 | -15% | $85.43 | 5% |
| St. Patrick's Day | 107 | 13% | 81% | $1027 | 14% | 14 | 24% | $75.24 | -8% |
| Friday before Easter | 34 | 29% | 91% | $1040 | 32% | 17 | 50% | $71.6 | -12% |
| Saturday before Easter | 30 | 32% | 82% | $1187 | -25% | 12 | 9% | $56.44 | -31% |
| Easter Sunday | 362 | -66% | 37% | $1,163 | 29% | 15 | 40% | $75.54 | -7% |
| Cinco de Mayo | 19 | 38% | 87% | $1,412 | 57% | 18 | 63% | $78.57 | -4% |
| Friday before Mother's Day | 3 | 92% | 100% | $1,733 | 93% | 23 | 113% | $73.86 | -10% |
| Saturday before Mother's Day | 1 | 109% | 89% | $1,462 | 63% | 23 | 108% | $63.73 | -22% |
| Mother's Day | 62 | 22% | 61% | $1,144 | 27% | 14 | 25% | $83.18 | 2% |
| Friday before Memorial Day | 11 | 52% | 98% | $1,173 | 30% | 16 | 43% | $74.2 | -9% |
| Saturday before Memorial Day | 32 | 30% | 81% | $979 | 9% | 14 | 26% | $70.39 | -14% |
| Memorial Day | 310 | -32% | 51% | $1,129 | 25% | 16 | 46% | $70.21 | -14% |
| Friday before Father's Day | 13 | 50% | 98% | $837 | -7% | 14 | 28% | $59.49 | -27% |
| Saturday before Father's Day | 27 | 34% | 87% | $752 | -16% | 13 | 16% | $58.61 | -28% |
| Father's Day | 317 | -37% | 56% | $1,066 | 18% | 13 | 18% | $81.85 | 0% |
| 4th of July | 357 | -56% | 43% | $1,133 | 26% | 15 | 39% | $73.79 | -10% |
| Friday before Labor Day | 20 | 37% | 95% | $1,002 | 11% | 14 | 29% | $70.53 | -14% |
| Saturday before Labor Day | 59 | 22% | 79% | $862 | -4% | 10 | -12% | $89.15 | 9% |
| Labor Day | 314 | -34% | 48% | $788 | -12% | 12 | 9% | $65.69 | -20% |
| Halloween | 207 | 0% | 85% | $664 | -26% | 13 | 21% | $49.61 | -39% |
| Veteran's Day | 340 | -45% | 51% | $1,348 | 50% | 15 | 35% | $90.89 | 11% |
| Thanksgiving | 363 | -75% | 28% | $1,181 | 31% | 15 | 32% | $81.14 | -1% |
| Black Friday | 16 | 44% | 79% | $809 | -10% | 12 | 4% | $70.3 | -14% |
| Small Business Saturday | 63 | 21% | 76% | $794 | -12% | 8 | -25% | $95.56 | 17% |
| Sunday after Thanksgiving | 335 | -43% | 52% | $1,426 | 58% | 16 | 48% | $87.61 | 7% |
| Cyber Monday | 274 | -14% | 80% | $1,803 | 100% | 22 | 99% | $82.35 | 1% |
| Friday before Christmas | 5 | 70% | 88% | $1,509 | 68% | 21 | 94% | $70.7 | -13% |
| Saturday before Christmas | 4 | 92% | 78% | $1,355 | 51% | 18 | 61% | $76.46 | -6% |
| Sunday before Christmas | 52 | 24% | 61% | $460 | -49% | 8 | -27% | $57.29 | -30% |
| Christmas Eve | 25 | 35% | 74% | $789 | -12% | 12 | 6% | $67.24 | -18% |
| Christmas Day | 365 | -89% | 17% | $460 | -49% | 8 | -27% | $57.29 | -30% |
| New Year's Eve | 297 | -25% | 70% | $789 | -12% | 12 | 6% | $67.24 | -18% |