Graphic of the Unites States of America

NEW MEXICO


We analyzed transactions for every day of the 2018 calendar year at over 52,000 small, local retail shops across the United States, including New Mexico. The result is a comprehensive look at when local retail shops of all kinds do the most business, when they sell the most items, and when customers spend a little extra when out shopping.

What we learned about local retail sales in New Mexico

New Mexico is the 37th-ranked state for average retail revenue in the United States, pulling in 18% less in daily revenue than the national average on a given day.

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How much do retail shops in New Mexico make on an average day?

On a given day, retail shops in New Mexico brought in $788 in revenue. The average retail business also processed about 10 transactions each day while seeing customers spend an average of $77.29 per ticket.

Sales Revenue Transactions Ticket Size
$788 10 $77.29
National Rank: 37 National Rank: 45 National Rank: 20

 

What days of the week are retail shops in New Mexico busiest?

Fridays and Saturdays are busy at retail shops across the country, and things were no different for New Mexico retail businesses.

 

 

Fridays were particularly big, as 19% of all retail revenue in New Mexico came in on that day alone. On average, only 42% of retailers keep their doors open on Sundays in New Mexico, making it easily the slowest day of the week overall.

 

Among transacting businesses, Saturday was the busiest day of the week in terms of foot traffic, with New Mexico retail businesses processing an average of 13 transactions per day.

 

New Mexicans spend more per transaction on weekdays, with Tuesdays claiming the largest average ticket size of the week at $81.30 per ticket. Still, average ticket price remains fairly consistent throughout the week except for Sundays, when they spent an average of $16.91 less than on Tuesdays.

 

What time of year do retail shops in New Mexico make the most money?

New Mexicans clearly love to shop regardless of the season, but what does the average year look like from week to week at retail shops in New Mexico? Let's take a look.

Back to school shopping appears to really move the needle for local retailers in the Land of Enchantment. August was the biggest month of the year overall, and 3 of the top 10 shopping weeks of the year fall during late August and early September.

While August may have been the biggest month of the year overall, the holiday shopping season was responsible for the single-biggest week of the year for New Mexico retailers: December 16th through the 22nd.

 

Top 5 days for New Mexico retail businesses

The top 3 shopping days of the year all fell during the holiday shopping season, with the weekend before Christmas claiming the top two days. Back to school shopping was enough to make August 17th the fourth biggest day of the year, while the Friday before Mother's Day closes out New Mexico's top five.

#1 #2 #3 #4 #5

12/21/18

Weekend before Christmas

12/22/18

Weekend before Christmas

11/23/18

Black Friday

8/17/18

5/11/18

Mother's Day Weekend

Friday Saturday Friday Friday Friday

 

New Mexico retail shops on prominent days

Retail shops look to events and holidays to generate big sales for their business. Here’s how prominent days rank compared to the average day.

  Day rank based on total sales How much did retail shops that were open make?
Day Day Rank Total rev vs avg % of retail shops open Avg rev Rev vs avg Avg txns Txns vs avg Avg ticket Ticket vs avg
New Year's Day 362 -78% 23% $612 -22% 11 10% $54.75 -29%
Martin Luther King Jr. Day 301 -30% 75% $593 -25% 8 -23% $75.35 -3%
Day before Valentine's Day 22 42% 89% $1015 29% 13 23% $81.03 5%
Valentine's Day 26 41% 88% $1021 30% 13 26% $79.25 3%
President's Day 279 -18% 76% $679 -14% 8 -19% $81.76 6%
St. Patrick's Day 53 30% 79% $1039 32% 14 36% $74.98 -3%
Friday before Easter 10 51% 93% $1035 32% 14 36% $74.89 -3%
Saturday before Easter 58 28% 78% $1037 -38% 9 -7% $51.28 -34%
Easter Sunday 363 -81% 25% $947 20% 14 37% $67.92 -12%
Cinco de Mayo 90 20% 81% $1,070 36% 14 40% $75.03 -3%
Friday before Mother's Day 5 63% 97% $1,117 42% 16 53% $71.64 -7%
Saturday before Mother's Day 12 48% 84% $703 -11% 11 11% $62.13 -20%
Mother's Day 330 -50% 45% $872 11% 11 4% $81.85 6%
Friday before Memorial Day 44 34% 98% $961 22% 13 29% $72.91 -6%
Saturday before Memorial Day 123 13% 75% $673 -15% 10 2% $64.72 -16%
Memorial Day 332 -51% 46% $964 22% 13 32% $71.85 -7%
Friday before Father's Day 23 42% 98% $651 -17% 12 16% $54.91 -29%
Saturday before Father's Day 84 22% 81% $703 -11% 11 12% $61.43 -21%
Father's Day 345 -54% 44% $970 23% 13 24% $76.89 -1%
4th of July 336 -52% 43% $1,066 35% 15 48% $70.55 -9%
Friday before Labor Day 15 45% 95% $830 5% 11 10% $74.34 -4%
Saturday before Labor Day 50 32% 78% $702 -11% 9 -10% $76.15 -1%
Labor Day 312 -38% 47% $656 -17% 11 10% $58.79 -24%
Halloween 247 -7% 84% $557 -29% 10 -5% $57.53 -26%
Veteran's Day 351 -57% 42% $1,515 92% 18 77% $83.77 8%
Thanksgiving 364 -85% 17% $1,142 45% 15 51% $74.38 -4%
Black Friday 3 75% 73% $603 -23% 10 -4% $61.68 -20%
Small Business Saturday 41 36% 76% $691 -12% 8 -23% $87.99 14%
Sunday after Thanksgiving 354 -59% 43% $1,360 73% 16 56% $85.76 11%
Cyber Monday 252 -8% 84% $1,560 98% 19 88% $81.33 5%
Friday before Christmas 1 90% 89% $1,517 93% 20 96% $75.92 -2%
Saturday before Christmas 2 90% 77% $1,216 54% 16 57% $76.11 -2%
Sunday before Christmas 146 10% 46% $505 -36% 8 -25% $65.81 -15%
Christmas Eve 65 26% 66% $735 -7% 10 -3% $74.04 -4%
Christmas Day 365 -95% 6% $505 -36% 8 -25% $65.81 -15%
New Year's Eve 290 -24% 66% $735 -7% 10 -3% $74.04 -4%

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