NEW MEXICO
We analyzed transactions for every day of the 2018 calendar year at over 52,000 small, local retail shops across the United States, including New Mexico. The result is a comprehensive look at when local retail shops of all kinds do the most business, when they sell the most items, and when customers spend a little extra when out shopping.
What we learned about local retail sales in New Mexico
New Mexico is the 37th-ranked state for average retail revenue in the United States, pulling in 18% less in daily revenue than the national average on a given day.
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How much do retail shops in New Mexico make on an average day?
On a given day, retail shops in New Mexico brought in $788 in revenue. The average retail business also processed about 10 transactions each day while seeing customers spend an average of $77.29 per ticket.
| Sales Revenue | Transactions | Ticket Size |
| $788 | 10 | $77.29 |
| National Rank: 37 | National Rank: 45 | National Rank: 20 |
What days of the week are retail shops in New Mexico busiest?
Fridays and Saturdays are busy at retail shops across the country, and things were no different for New Mexico retail businesses.
Fridays were particularly big, as 19% of all retail revenue in New Mexico came in on that day alone. On average, only 42% of retailers keep their doors open on Sundays in New Mexico, making it easily the slowest day of the week overall.
Among transacting businesses, Saturday was the busiest day of the week in terms of foot traffic, with New Mexico retail businesses processing an average of 13 transactions per day.
New Mexicans spend more per transaction on weekdays, with Tuesdays claiming the largest average ticket size of the week at $81.30 per ticket. Still, average ticket price remains fairly consistent throughout the week except for Sundays, when they spent an average of $16.91 less than on Tuesdays.
What time of year do retail shops in New Mexico make the most money?
New Mexicans clearly love to shop regardless of the season, but what does the average year look like from week to week at retail shops in New Mexico? Let's take a look.
Back to school shopping appears to really move the needle for local retailers in the Land of Enchantment. August was the biggest month of the year overall, and 3 of the top 10 shopping weeks of the year fall during late August and early September. While August may have been the biggest month of the year overall, the holiday shopping season was responsible for the single-biggest week of the year for New Mexico retailers: December 16th through the 22nd.
Top 5 days for New Mexico retail businesses
The top 3 shopping days of the year all fell during the holiday shopping season, with the weekend before Christmas claiming the top two days. Back to school shopping was enough to make August 17th the fourth biggest day of the year, while the Friday before Mother's Day closes out New Mexico's top five.
| #1 | #2 | #3 | #4 | #5 |
12/21/18 Weekend before Christmas |
12/22/18 Weekend before Christmas |
11/23/18 Black Friday |
8/17/18 |
5/11/18 Mother's Day Weekend |
| Friday | Saturday | Friday | Friday | Friday |
New Mexico retail shops on prominent days
Retail shops look to events and holidays to generate big sales for their business. Here’s how prominent days rank compared to the average day.
| Day rank based on total sales | How much did retail shops that were open make? | ||||||||
| Day | Day Rank | Total rev vs avg | % of retail shops open | Avg rev | Rev vs avg | Avg txns | Txns vs avg | Avg ticket | Ticket vs avg |
| New Year's Day | 362 | -78% | 23% | $612 | -22% | 11 | 10% | $54.75 | -29% |
| Martin Luther King Jr. Day | 301 | -30% | 75% | $593 | -25% | 8 | -23% | $75.35 | -3% |
| Day before Valentine's Day | 22 | 42% | 89% | $1015 | 29% | 13 | 23% | $81.03 | 5% |
| Valentine's Day | 26 | 41% | 88% | $1021 | 30% | 13 | 26% | $79.25 | 3% |
| President's Day | 279 | -18% | 76% | $679 | -14% | 8 | -19% | $81.76 | 6% |
| St. Patrick's Day | 53 | 30% | 79% | $1039 | 32% | 14 | 36% | $74.98 | -3% |
| Friday before Easter | 10 | 51% | 93% | $1035 | 32% | 14 | 36% | $74.89 | -3% |
| Saturday before Easter | 58 | 28% | 78% | $1037 | -38% | 9 | -7% | $51.28 | -34% |
| Easter Sunday | 363 | -81% | 25% | $947 | 20% | 14 | 37% | $67.92 | -12% |
| Cinco de Mayo | 90 | 20% | 81% | $1,070 | 36% | 14 | 40% | $75.03 | -3% |
| Friday before Mother's Day | 5 | 63% | 97% | $1,117 | 42% | 16 | 53% | $71.64 | -7% |
| Saturday before Mother's Day | 12 | 48% | 84% | $703 | -11% | 11 | 11% | $62.13 | -20% |
| Mother's Day | 330 | -50% | 45% | $872 | 11% | 11 | 4% | $81.85 | 6% |
| Friday before Memorial Day | 44 | 34% | 98% | $961 | 22% | 13 | 29% | $72.91 | -6% |
| Saturday before Memorial Day | 123 | 13% | 75% | $673 | -15% | 10 | 2% | $64.72 | -16% |
| Memorial Day | 332 | -51% | 46% | $964 | 22% | 13 | 32% | $71.85 | -7% |
| Friday before Father's Day | 23 | 42% | 98% | $651 | -17% | 12 | 16% | $54.91 | -29% |
| Saturday before Father's Day | 84 | 22% | 81% | $703 | -11% | 11 | 12% | $61.43 | -21% |
| Father's Day | 345 | -54% | 44% | $970 | 23% | 13 | 24% | $76.89 | -1% |
| 4th of July | 336 | -52% | 43% | $1,066 | 35% | 15 | 48% | $70.55 | -9% |
| Friday before Labor Day | 15 | 45% | 95% | $830 | 5% | 11 | 10% | $74.34 | -4% |
| Saturday before Labor Day | 50 | 32% | 78% | $702 | -11% | 9 | -10% | $76.15 | -1% |
| Labor Day | 312 | -38% | 47% | $656 | -17% | 11 | 10% | $58.79 | -24% |
| Halloween | 247 | -7% | 84% | $557 | -29% | 10 | -5% | $57.53 | -26% |
| Veteran's Day | 351 | -57% | 42% | $1,515 | 92% | 18 | 77% | $83.77 | 8% |
| Thanksgiving | 364 | -85% | 17% | $1,142 | 45% | 15 | 51% | $74.38 | -4% |
| Black Friday | 3 | 75% | 73% | $603 | -23% | 10 | -4% | $61.68 | -20% |
| Small Business Saturday | 41 | 36% | 76% | $691 | -12% | 8 | -23% | $87.99 | 14% |
| Sunday after Thanksgiving | 354 | -59% | 43% | $1,360 | 73% | 16 | 56% | $85.76 | 11% |
| Cyber Monday | 252 | -8% | 84% | $1,560 | 98% | 19 | 88% | $81.33 | 5% |
| Friday before Christmas | 1 | 90% | 89% | $1,517 | 93% | 20 | 96% | $75.92 | -2% |
| Saturday before Christmas | 2 | 90% | 77% | $1,216 | 54% | 16 | 57% | $76.11 | -2% |
| Sunday before Christmas | 146 | 10% | 46% | $505 | -36% | 8 | -25% | $65.81 | -15% |
| Christmas Eve | 65 | 26% | 66% | $735 | -7% | 10 | -3% | $74.04 | -4% |
| Christmas Day | 365 | -95% | 6% | $505 | -36% | 8 | -25% | $65.81 | -15% |
| New Year's Eve | 290 | -24% | 66% | $735 | -7% | 10 | -3% | $74.04 | -4% |