NEBRASKA
We analyzed transactions for every day of the 2018 calendar year at over 52,000 small, local retail shops across the United States, including Nebraska. The result is a comprehensive look at when local retail shops of all kinds do the most business, when they sell the most items, and when customers spend a little extra when out shopping.
What we learned about local retail sales in Nebraska
Nebraska is the 40th-ranked state for average retail revenue in the United States, pulling in 19% less in daily revenue than the national average on a given day.
Do you own a retail business in Nebraska?
With Womply, you can get insights you’ve never had before about your business, customers, competitors, and more, including how you stack up against other retail shops in Nebraska. Get a free demo today.
How much do retail shops in Nebraska make on an average day?
On a given day, retail shops in Nebraska brought in $778 in revenue. The average retail business also processed about 11 transactions each day while seeing customers spend an average of $71.25 per ticket.
Sales Revenue | Transactions | Ticket Size |
$778 | 11 | $71.25 |
National Rank: 40 | National Rank: 42 | National Rank: 30 |
What days of the week are retail shops in Nebraska busiest?
Fridays and Saturdays are busy at retail shops across the country, and things were no different for Nebraska retail businesses.
Fridays were particularly big, as 19% of all retail revenue in Nebraska came in on that day alone. On average, only 37% of retailers keep their doors open on Sundays in Nebraska, making it easily the slowest day of the week overall.
Among transacting businesses, Saturday was the busiest day of the week in terms of foot traffic, with Nebraska retail businesses processing an average of 14 transactions per day.
Nebraskans spend more per transaction on weekdays, with Tuesdays claiming the largest average ticket size of the week at $74.89 per ticket. Still, average ticket price remains fairly consistent throughout the week except for Sundays, when lower-ticket-item shops are perhaps more likely to remain open than higher-end boutiques.
What time of year do retail shops in Nebraska make the most money?
Nebraskans clearly love to shop regardless of the season, but what does the average year look like from week to week at retail shops in Nebraska? Let's take a look.
May was the biggest month of the year overall for retail shops in the Cornhusker State, no doubt thanks to a huge lift from Mother's Day Weekend. The week leading up to the holiday was the 2nd biggest week of the year, and the week before that was the 3rd. While May may have been the biggest month of the year overall, the holiday shopping season was responsible for the single-biggest week of the year for Nebraska retailers: December 16th through the 22nd.
Top 5 days for Nebraska retail businesses
Mother's Day shopping was responsible for the biggest day of the year, and a total of three of the top five days of the year overall, reiterating just how big the holiday is for Nebraska retailers. The Friday and Saturday before Christmas, meanwhile, were the other two top five days of the year.
#1 | #2 | #3 | #4 | #5 |
5/4/18 |
12/21/18 Weekend before Christmas |
5/11/18 Mother's Day Weekend |
5/5/18 Cinco de Mayo |
12/22/18 Weekend before Christmas |
Friday | Friday | Friday | Saturday | Saturday |
Nebraska retail shops on prominent days
Retail shops look to events and holidays to generate big sales for their business. Here’s how prominent days rank compared to the average day.
Day rank based on total sales | How much did retail shops that were open make? | ||||||||
Day | Day Rank | Total rev vs avg | % of retail shops open | Avg rev | Rev vs avg | Avg txns | Txns vs avg | Avg ticket | Ticket vs avg |
New Year's Day | 362 | -91% | 12% | $467 | -40% | 8 | -24% | $56.16 | -21% |
Martin Luther King Jr. Day | 303 | -34% | 76% | $531 | -32% | 8 | -27% | $66.55 | -7% |
Day before Valentine's Day | 33 | 43% | 88% | $1007 | 29% | 13 | 22% | $75.46 | 6% |
Valentine's Day | 17 | 57% | 89% | $1087 | 40% | 16 | 49% | $66.66 | -6% |
President's Day | 298 | -29% | 79% | $557 | -28% | 8 | -31% | $73.92 | 4% |
St. Patrick's Day | 44 | 34% | 82% | $1010 | 30% | 13 | 16% | $79.44 | 11% |
Friday before Easter | 16 | 58% | 95% | $1020 | 29% | 14 | 25% | $73.78 | 4% |
Saturday before Easter | 42 | 35% | 83% | $1006 | -57% | 7 | -35% | $47.07 | -34% |
Easter Sunday | 363 | -91% | 16% | $1,398 | 80% | 18 | 65% | $77.68 | 9% |
Cinco de Mayo | 4 | 95% | 86% | $1,203 | 55% | 16 | 45% | $75.91 | 7% |
Friday before Mother's Day | 3 | 95% | 100% | $1,309 | 68% | 18 | 67% | $71.91 | 1% |
Saturday before Mother's Day | 6 | 87% | 88% | $903 | 16% | 15 | 41% | $58.74 | -18% |
Mother's Day | 308 | -41% | 41% | $983 | 26% | 14 | 31% | $68.58 | -4% |
Friday before Memorial Day | 24 | 52% | 95% | $1,022 | 31% | 15 | 36% | $68.62 | -4% |
Saturday before Memorial Day | 43 | 35% | 81% | $597 | -23% | 11 | 4% | $52.51 | -26% |
Memorial Day | 356 | -75% | 26% | $880 | 13% | 14 | 27% | $63.54 | -11% |
Friday before Father's Day | 22 | 54% | 97% | $696 | -11% | 14 | 27% | $50.22 | -30% |
Saturday before Father's Day | 96 | 20% | 84% | $676 | -13% | 12 | 13% | $54.74 | -23% |
Father's Day | 320 | -57% | 38% | $999 | 28% | 15 | 34% | $68.3 | -4% |
4th of July | 359 | -76% | 22% | $983 | 26% | 16 | 50% | $59.94 | -16% |
Friday before Labor Day | 25 | 51% | 94% | $573 | -26% | 14 | 25% | $41.99 | -41% |
Saturday before Labor Day | 82 | 24% | 78% | $1,083 | 39% | 10 | -4% | $103.29 | 45% |
Labor Day | 360 | -77% | 25% | $682 | -12% | 11 | 3% | $60.44 | -15% |
Halloween | 23 | 52% | 86% | $505 | -35% | 12 | 6% | $43.75 | -39% |
Veteran's Day | 328 | -60% | 36% | $1,504 | 93% | 19 | 76% | $78.42 | 10% |
Thanksgiving | 364 | -91% | 10% | $1,149 | 48% | 17 | 57% | $66.97 | -6% |
Black Friday | 7 | 74% | 71% | $512 | -34% | 9 | -20% | $58.89 | -17% |
Small Business Saturday | 38 | 37% | 73% | $762 | -2% | 9 | -13% | $80.26 | 13% |
Sunday after Thanksgiving | 357 | -75% | 30% | $1,454 | 87% | 20 | 79% | $74.51 | 5% |
Cyber Monday | 211 | 0% | 81% | $1,519 | 95% | 21 | 91% | $72.68 | 2% |
Friday before Christmas | 2 | 103% | 86% | $1,269 | 63% | 19 | 73% | $67.06 | -6% |
Saturday before Christmas | 5 | 91% | 78% | $1,232 | 58% | 15 | 34% | $84.2 | 18% |
Sunday before Christmas | 277 | -15% | 41% | $530 | -32% | 14 | 24% | $39.29 | -45% |
Christmas Eve | 61 | 27% | 64% | $700 | -10% | 10 | -11% | $72.28 | 1% |
Christmas Day | 365 | -97% | 4% | $530 | -32% | 14 | 24% | $39.29 | -45% |
New Year's Eve | 292 | -25% | 66% | $700 | -10% | 10 | -11% | $72.28 | 1% |