Graphic of the Unites States of America

NEBRASKA


We analyzed transactions for every day of the 2018 calendar year at over 52,000 small, local retail shops across the United States, including Nebraska. The result is a comprehensive look at when local retail shops of all kinds do the most business, when they sell the most items, and when customers spend a little extra when out shopping.

What we learned about local retail sales in Nebraska

Nebraska is the 40th-ranked state for average retail revenue in the United States, pulling in 19% less in daily revenue than the national average on a given day.

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How much do retail shops in Nebraska make on an average day?

On a given day, retail shops in Nebraska brought in $778 in revenue. The average retail business also processed about 11 transactions each day while seeing customers spend an average of $71.25 per ticket.

Sales Revenue Transactions Ticket Size
$778 11 $71.25
National Rank: 40 National Rank: 42 National Rank: 30

 

What days of the week are retail shops in Nebraska busiest?

Fridays and Saturdays are busy at retail shops across the country, and things were no different for Nebraska retail businesses.

 

 

Fridays were particularly big, as 19% of all retail revenue in Nebraska came in on that day alone. On average, only 37% of retailers keep their doors open on Sundays in Nebraska, making it easily the slowest day of the week overall.

 

Among transacting businesses, Saturday was the busiest day of the week in terms of foot traffic, with Nebraska retail businesses processing an average of 14 transactions per day.

 

Nebraskans spend more per transaction on weekdays, with Tuesdays claiming the largest average ticket size of the week at $74.89 per ticket. Still, average ticket price remains fairly consistent throughout the week except for Sundays, when lower-ticket-item shops are perhaps more likely to remain open than higher-end boutiques.

 

What time of year do retail shops in Nebraska make the most money?

Nebraskans clearly love to shop regardless of the season, but what does the average year look like from week to week at retail shops in Nebraska? Let's take a look.

May was the biggest month of the year overall for retail shops in the Cornhusker State, no doubt thanks to a huge lift from Mother's Day Weekend. The week leading up to the holiday was the 2nd biggest week of the year, and the week before that was the 3rd.

While May may have been the biggest month of the year overall, the holiday shopping season was responsible for the single-biggest week of the year for Nebraska retailers: December 16th through the 22nd.

 

Top 5 days for Nebraska retail businesses

Mother's Day shopping was responsible for the biggest day of the year, and a total of three of the top five days of the year overall, reiterating just how big the holiday is for Nebraska retailers. The Friday and Saturday before Christmas, meanwhile, were the other two top five days of the year.

#1 #2 #3 #4 #5

5/4/18

12/21/18

Weekend before Christmas

5/11/18

Mother's Day Weekend

5/5/18

Cinco de Mayo

12/22/18

Weekend before Christmas

Friday Friday Friday Saturday Saturday

 

Nebraska retail shops on prominent days

Retail shops look to events and holidays to generate big sales for their business. Here’s how prominent days rank compared to the average day.

  Day rank based on total sales How much did retail shops that were open make?
Day Day Rank Total rev vs avg % of retail shops open Avg rev Rev vs avg Avg txns Txns vs avg Avg ticket Ticket vs avg
New Year's Day 362 -91% 12% $467 -40% 8 -24% $56.16 -21%
Martin Luther King Jr. Day 303 -34% 76% $531 -32% 8 -27% $66.55 -7%
Day before Valentine's Day 33 43% 88% $1007 29% 13 22% $75.46 6%
Valentine's Day 17 57% 89% $1087 40% 16 49% $66.66 -6%
President's Day 298 -29% 79% $557 -28% 8 -31% $73.92 4%
St. Patrick's Day 44 34% 82% $1010 30% 13 16% $79.44 11%
Friday before Easter 16 58% 95% $1020 29% 14 25% $73.78 4%
Saturday before Easter 42 35% 83% $1006 -57% 7 -35% $47.07 -34%
Easter Sunday 363 -91% 16% $1,398 80% 18 65% $77.68 9%
Cinco de Mayo 4 95% 86% $1,203 55% 16 45% $75.91 7%
Friday before Mother's Day 3 95% 100% $1,309 68% 18 67% $71.91 1%
Saturday before Mother's Day 6 87% 88% $903 16% 15 41% $58.74 -18%
Mother's Day 308 -41% 41% $983 26% 14 31% $68.58 -4%
Friday before Memorial Day 24 52% 95% $1,022 31% 15 36% $68.62 -4%
Saturday before Memorial Day 43 35% 81% $597 -23% 11 4% $52.51 -26%
Memorial Day 356 -75% 26% $880 13% 14 27% $63.54 -11%
Friday before Father's Day 22 54% 97% $696 -11% 14 27% $50.22 -30%
Saturday before Father's Day 96 20% 84% $676 -13% 12 13% $54.74 -23%
Father's Day 320 -57% 38% $999 28% 15 34% $68.3 -4%
4th of July 359 -76% 22% $983 26% 16 50% $59.94 -16%
Friday before Labor Day 25 51% 94% $573 -26% 14 25% $41.99 -41%
Saturday before Labor Day 82 24% 78% $1,083 39% 10 -4% $103.29 45%
Labor Day 360 -77% 25% $682 -12% 11 3% $60.44 -15%
Halloween 23 52% 86% $505 -35% 12 6% $43.75 -39%
Veteran's Day 328 -60% 36% $1,504 93% 19 76% $78.42 10%
Thanksgiving 364 -91% 10% $1,149 48% 17 57% $66.97 -6%
Black Friday 7 74% 71% $512 -34% 9 -20% $58.89 -17%
Small Business Saturday 38 37% 73% $762 -2% 9 -13% $80.26 13%
Sunday after Thanksgiving 357 -75% 30% $1,454 87% 20 79% $74.51 5%
Cyber Monday 211 0% 81% $1,519 95% 21 91% $72.68 2%
Friday before Christmas 2 103% 86% $1,269 63% 19 73% $67.06 -6%
Saturday before Christmas 5 91% 78% $1,232 58% 15 34% $84.2 18%
Sunday before Christmas 277 -15% 41% $530 -32% 14 24% $39.29 -45%
Christmas Eve 61 27% 64% $700 -10% 10 -11% $72.28 1%
Christmas Day 365 -97% 4% $530 -32% 14 24% $39.29 -45%
New Year's Eve 292 -25% 66% $700 -10% 10 -11% $72.28 1%

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