Graphic of the Unites States of America

MONTANA


We analyzed transactions for every day of the 2018 calendar year at over 52,000 small, local retail shops across the United States, including Montana. The result is a comprehensive look at when local retail shops of all kinds do the most business, when they sell the most items, and when customers spend a little extra when out shopping.

What we learned about local retail sales in Montana

Montana is the 43rd-ranked state for average retail revenue in the United States, pulling in 20% less in daily revenue than the national average on a given day.

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How much do retail shops in Montana make on an average day?

On a given day, retail shops in Montana brought in $773 in revenue. The average retail business also processed about 9 transactions each day while seeing customers spend an average of $82.98 per ticket.

Sales Revenue Transactions Ticket Size
$773 9 $82.98
National Rank: 43 National Rank: 49 National Rank: 5

 

What days of the week are retail shops in Montana busiest?

Fridays and Saturdays are busy at retail shops across the country, and things were no different for Montana retail businesses.

 

 

Fridays were particularly big, as 19% of all retail revenue in Montana came in on that day alone. On average, only 25% of retailers keep their doors open on Sundays in Montana, making it easily the slowest day of the week overall.

 

Among transacting businesses, Saturday was the busiest day of the week in terms of foot traffic, with Montana retail businesses processing an average of 12 transactions per day.

 

Montanans spend more per transaction on weekdays, with Tuesdays claiming the largest average ticket size of the week at $89.10 per ticket. Locals are the most frugal on Saturdays, when they spent an average of $16.57 less than on Tuesdays.

 

What time of year do retail shops in Montana make the most money?

Montanans clearly love to shop regardless of the season, but what does the average year look like from week to week at retail shops in Montana? Let's take a look.

Back to school shopping appears to really move the needle for local retailers in the Treasure State. August was the biggest month of the year overall, and 4 of the top 10 shopping weeks of the year fall during late August and early September.

While August may have been the biggest month of the year overall, the holiday shopping season was responsible for the single-biggest week of the year for Montana retailers: December 16th through the 22nd.

 

Top 5 days for Montana retail businesses

The holiday shopping season was responsible for the biggest day of the year, and a total of three of the top five days of the year overall. Back to school shopping season was also big for local retail shops in Montana from a single-day perspective, accounting for the fourth biggest day of the year overall.

#1 #2 #3 #4 #5

11/23/18

Black Friday

12/21/18

Weekend before Christmas

12/22/18

Weekend before Christmas

9/21/18

5/11/18

Mother's Day Weekend

Friday Friday Saturday Friday Friday

 

Montana retail shops on prominent days

Retail shops look to events and holidays to generate big sales for their business. Here’s how prominent days rank compared to the average day.

  Day rank based on total sales How much did retail shops that were open make?
Day Day Rank Total rev vs avg % of retail shops open Avg rev Rev vs avg Avg txns Txns vs avg Avg ticket Ticket vs avg
New Year's Day 362 -92% 10% $489 -37% 9 -6% $56.1 -32%
Martin Luther King Jr. Day 235 -6% 70% $780 1% 8 -14% $97.67 18%
Day before Valentine's Day 109 23% 79% $911 18% 12 24% $78.97 -5%
Valentine's Day 62 35% 84% $934 21% 12 33% $75.15 -9%
President's Day 279 -20% 71% $655 -15% 7 -23% $91.53 10%
St. Patrick's Day 236 -6% 73% $756 -2% 12 27% $63.93 -23%
Friday before Easter 51 38% 90% $888 -4% 11 13% $70.34 -15%
Saturday before Easter 233 -6% 74% $740 -52% 5 -44% $70.63 -15%
Easter Sunday 364 -95% 7% $886 15% 12 29% $73.93 -11%
Cinco de Mayo 151 15% 76% $1,089 41% 14 50% $78.1 -6%
Friday before Mother's Day 5 81% 97% $1,139 47% 15 61% $76.2 -8%
Saturday before Mother's Day 13 64% 84% $595 -23% 8 -13% $73.6 -11%
Mother's Day 333 -74% 25% $892 15% 11 17% $82.16 -1%
Friday before Memorial Day 33 45% 95% $833 8% 11 19% $75.4 -9%
Saturday before Memorial Day 201 3% 72% $711 -8% 8 -16% $90.4 9%
Memorial Day 326 -70% 24% $905 17% 12 28% $76 -8%
Friday before Father's Day 39 42% 99% $560 -28% 7 -20% $75.39 -9%
Saturday before Father's Day 126 21% 78% $830 7% 11 21% $73.34 -12%
Father's Day 335 -75% 26% $1,040 35% 12 28% $87.22 5%
4th of July 323 -69% 22% $1,147 48% 16 73% $71.13 -14%
Friday before Labor Day 6 73% 97% $764 -1% 10 9% $75.17 -9%
Saturday before Labor Day 58 36% 69% $740 -4% 9 -5% $84.03 1%
Labor Day 320 -68% 25% $466 -40% 8 -16% $59.51 -28%
Halloween 195 5% 83% $344 -56% 5 -46% $67.98 -18%
Veteran's Day 347 -80% 25% $1,870 142% 22 133% $86.15 4%
Thanksgiving 365 -95% 8% $1,190 54% 16 74% $73.37 -12%
Black Friday 1 129% 71% $807 4% 10 11% $77.83 -6%
Small Business Saturday 35 45% 71% $718 -7% 8 -15% $90.72 9%
Sunday after Thanksgiving 314 -65% 26% $1,412 83% 16 74% $87.07 5%
Cyber Monday 199 4% 84% $1,586 105% 18 96% $86.98 5%
Friday before Christmas 2 106% 85% $1,128 46% 15 64% $73.9 -11%
Saturday before Christmas 3 96% 72% $1,284 66% 13 37% $100.65 21%
Sunday before Christmas 300 -38% 32% $755 -2% 19 102% $40.14 -52%
Christmas Eve 67 34% 61% $618 -20% 7 -20% $82.94 0%
Christmas Day 363 -94% 5% $755 -2% 19 102% $40.14 -52%
New Year's Eve 302 -39% 58% $618 -20% 7 -20% $82.94 0%

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