KANSAS
We analyzed transactions for every day of the 2018 calendar year at over 52,000 small, local retail shops across the United States, including Kansas. The result is a comprehensive look at when local retail shops of all kinds do the most business, when they sell the most items, and when customers spend a little extra when out shopping.
What we learned about local retail sales in Kansas
Kansas is the 30th-ranked state for average retail revenue in the United States, pulling in 12% less in daily revenue than the national average on a given day.
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How much do retail shops in Kansas make on an average day?
On a given day, retail shops in Kansas brought in $848 in revenue. The average retail business also processed about 14 transactions each day while seeing customers spend an average of $60.86 per ticket.
| Sales Revenue | Transactions | Ticket Size |
| $848 | 14 | $60.86 |
| National Rank: 30 | National Rank: 12 | National Rank: 46 |
What days of the week are retail shops in Kansas busiest?
Fridays and Saturdays are busy at retail shops across the country, and things were no different for Kansas retail businesses.
Fridays were particularly big, as 19% of all retail revenue in Kansas came in on that day alone. On average, only 35% of retailers keep their doors open on Sundays in Kansas, making it easily the slowest day of the week overall.
Among transacting businesses, Saturday was the busiest day of the week in terms of foot traffic, with Kansas retail businesses processing an average of 18 transactions per day.
Kansans spend more per transaction on weekdays, with Mondays claiming the largest average ticket size of the week at $63.49 per ticket. Still, average ticket price remains fairly consistent throughout the week except for Sundays, when they spent an average of $14.23 less than on Mondays.
What time of year do retail shops in Kansas make the most money?
Kansans clearly love to shop regardless of the season, but what does the average year look like from week to week at retail shops in Kansas? Let's take a look.
May was the biggest month of the year overall for retail shops in the Sunflower State, no doubt thanks to a huge lift from Mother's Day Weekend. The week leading up to the holiday was the biggest week of the year, and the week before that was the 4th. Other top weeks included the week before Christmas (2nd biggest) and the week of Valentine's Day (3rd biggest).
Top 5 days for Kansas retail businesses
The holiday shopping season was also huge for retail shops in Kansas. The Friday before Christmas was the biggest day of the year, and Black Friday was the 2nd biggest day. Mother's Day shopping was also big from a single-day perspective for retailers in Kansas, accounting for the third and fourth biggest days of the year.
| #1 | #2 | #3 | #4 | #5 |
12/21/18 Weekend before Christmas |
11/23/18 Black Friday |
5/11/18 Mother's Day Weekend |
5/12/18 Mother's Day Weekend |
12/22/18 Weekend before Christmas |
| Friday | Friday | Friday | Saturday | Saturday |
Kansas retail shops on prominent days
Retail shops look to events and holidays to generate big sales for their business. Here’s how prominent days rank compared to the average day.
| Day rank based on total sales | How much did retail shops that were open make? | ||||||||
| Day | Day Rank | Total rev vs avg | % of retail shops open | Avg rev | Rev vs avg | Avg txns | Txns vs avg | Avg ticket | Ticket vs avg |
| New Year's Day | 361 | -81% | 18% | $703 | -17% | 16 | 17% | $42.99 | -29% |
| Martin Luther King Jr. Day | 304 | -36% | 76% | $567 | -33% | 11 | -21% | $51.35 | -16% |
| Day before Valentine's Day | 17 | 48% | 88% | $1131 | 33% | 18 | 32% | $61.63 | 1% |
| Valentine's Day | 7 | 72% | 90% | $1289 | 52% | 21 | 51% | $61.35 | 1% |
| President's Day | 268 | -8% | 83% | $744 | -12% | 12 | -16% | $63.51 | 4% |
| St. Patrick's Day | 41 | 33% | 80% | $1126 | 33% | 19 | 33% | $60.83 | 0% |
| Friday before Easter | 9 | 57% | 94% | $1122 | 42% | 19 | 33% | $65.05 | 7% |
| Saturday before Easter | 16 | 48% | 83% | $1204 | -42% | 10 | -27% | $48.95 | -20% |
| Easter Sunday | 363 | -88% | 17% | $1,185 | 40% | 19 | 40% | $60.87 | 0% |
| Cinco de Mayo | 14 | 50% | 85% | $1,252 | 48% | 20 | 46% | $61.37 | 1% |
| Friday before Mother's Day | 3 | 83% | 98% | $1,414 | 67% | 23 | 66% | $60.97 | 0% |
| Saturday before Mother's Day | 4 | 83% | 87% | $935 | 10% | 18 | 32% | $50.87 | -16% |
| Mother's Day | 311 | -46% | 39% | $1,023 | 21% | 16 | 17% | $63.02 | 4% |
| Friday before Memorial Day | 19 | 47% | 97% | $1,056 | 25% | 18 | 30% | $58.23 | -4% |
| Saturday before Memorial Day | 96 | 17% | 75% | $935 | 10% | 17 | 25% | $53.72 | -12% |
| Memorial Day | 327 | -56% | 32% | $937 | 11% | 18 | 26% | $53.26 | -12% |
| Friday before Father's Day | 63 | 27% | 98% | $660 | -22% | 19 | 39% | $34.03 | -44% |
| Saturday before Father's Day | 116 | 13% | 81% | $588 | -31% | 16 | 17% | $36.05 | -41% |
| Father's Day | 354 | -66% | 35% | $1,021 | 20% | 16 | 16% | $62.92 | 3% |
| 4th of July | 360 | -76% | 28% | $1,177 | 39% | 19 | 35% | $62.48 | 3% |
| Friday before Labor Day | 29 | 42% | 93% | $1,062 | 25% | 19 | 37% | $55.57 | -9% |
| Saturday before Labor Day | 62 | 27% | 73% | $836 | -1% | 15 | 4% | $57.45 | -6% |
| Labor Day | 317 | -50% | 31% | $804 | -5% | 16 | 17% | $49.28 | -19% |
| Halloween | 191 | 4% | 84% | $445 | -48% | 10 | -30% | $45.77 | -25% |
| Veteran's Day | 336 | -59% | 34% | $1,758 | 107% | 25 | 77% | $71.16 | 17% |
| Thanksgiving | 364 | -91% | 13% | $1,256 | 48% | 20 | 42% | $63.59 | 4% |
| Black Friday | 2 | 89% | 72% | $479 | -43% | 10 | -32% | $50.44 | -17% |
| Small Business Saturday | 39 | 35% | 72% | $865 | 2% | 11 | -22% | $79.67 | 31% |
| Sunday after Thanksgiving | 362 | -83% | 24% | $1,419 | 67% | 21 | 54% | $66.18 | 9% |
| Cyber Monday | 244 | -3% | 75% | $1,546 | 82% | 24 | 69% | $65.71 | 8% |
| Friday before Christmas | 1 | 92% | 91% | $1,323 | 56% | 21 | 53% | $61.91 | 2% |
| Saturday before Christmas | 5 | 78% | 78% | $1,123 | 32% | 16 | 15% | $70.29 | 15% |
| Sunday before Christmas | 295 | -24% | 39% | $262 | -69% | 8 | -41% | $31.56 | -48% |
| Christmas Eve | 171 | 6% | 64% | $798 | -6% | 14 | 0% | $57.47 | -6% |
| Christmas Day | 365 | -98% | 6% | $262 | -69% | 8 | -41% | $31.56 | -48% |
| New Year's Eve | 294 | -24% | 64% | $798 | -6% | 14 | 0% | $57.47 | -6% |