Graphic of the Unites States of America

IOWA


We analyzed transactions for every day of the 2018 calendar year at over 52,000 small, local retail shops across the United States, including Iowa. The result is a comprehensive look at when local retail shops of all kinds do the most business, when they sell the most items, and when customers spend a little extra when out shopping.

What we learned about local retail sales in Iowa

Iowa is the 26th-ranked state for average retail revenue in the United States, pulling in right around the national average in daily revenue on a given day.

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How much do retail shops in Iowa make on an average day?

On a given day, retail shops in Iowa brought in $925 in revenue. The average retail business also processed about 12 transactions each day while seeing customers spend an average of $75.55 per ticket.

Sales Revenue Transactions Ticket Size
$925 12 $75.55
National Rank: 26 National Rank: 27 National Rank: 23

 

What days of the week are retail shops in Iowa busiest?

Fridays and Saturdays are busy at retail shops across the country, and things were no different for Iowa retail businesses.

 

 

Fridays were particularly big, as 19% of all retail revenue in Iowa came in on that day alone. On average, only 38% of retailers keep their doors open on Sundays in Iowa, making it easily the slowest day of the week overall.

 

Among transacting businesses, Saturday was the busiest day of the week in terms of foot traffic, with Iowa retail businesses processing an average of 16 transactions per day.

 

Iowans spend more per transaction on throughout the week, with Mondays claiming the largest average ticket size of the week at $78.86 per ticket. Still, average ticket price remains fairly consistent throughout the week except for Sundays, when they spent an average of $10.06 less than on Mondays.

 

What time of year do retail shops in Iowa make the most money?

Iowans clearly love to shop regardless of the season, but what does the average year look like from week to week at retail shops in Iowa? Let's take a look.

Back to school shopping appears to really move the needle for local retailers in the Hawkeye State. August was the biggest month of the year overall, and 3 of the top 10 shopping weeks of the year fall during late August and early September.

While August may have been the biggest month of the year overall, the holiday shopping season was responsible for the single-biggest week of the year for Iowa retailers: December 16th through the 22nd.

 

Top 5 days for Iowa retail businesses

The holiday shopping season was responsible for the biggest day of the year, and a total of four of the top five days of the year overall. Mother's Day shopping was also big for local retail shops in Iowa, accounting for the fourth biggest day of the year.

#1 #2 #3 #4 #5

11/23/18

Black Friday

12/21/18

Weekend before Christmas

12/22/18

Weekend before Christmas

5/11/18

Mother's Day Weekend

12/15/18

Friday Friday Saturday Friday Saturday

 

Iowa retail shops on prominent days

Retail shops look to events and holidays to generate big sales for their business. Here’s how prominent days rank compared to the average day.

  Day rank based on total sales How much did retail shops that were open make?
Day Day Rank Total rev vs avg % of retail shops open Avg rev Rev vs avg Avg txns Txns vs avg Avg ticket Ticket vs avg
New Year's Day 362 -84% 15% $827 -11% 9 -25% $90.08 19%
Martin Luther King Jr. Day 302 -31% 73% $692 -25% 9 -26% $76.62 1%
Day before Valentine's Day 77 22% 86% $1043 13% 14 16% $73.51 -3%
Valentine's Day 50 31% 89% $1083 17% 17 37% $64.42 -15%
President's Day 267 -11% 78% $840 -9% 9 -23% $88.91 18%
St. Patrick's Day 70 25% 80% $1152 25% 14 16% $81.27 8%
Friday before Easter 25 43% 93% $1132 44% 16 31% $82.96 10%
Saturday before Easter 16 48% 82% $1331 -51% 10 -19% $46.12 -39%
Easter Sunday 363 -90% 16% $1,108 20% 17 37% $66.21 -12%
Cinco de Mayo 67 25% 83% $1,221 32% 17 40% $71.49 -5%
Friday before Mother's Day 4 66% 100% $1,352 46% 20 60% $69.24 -8%
Saturday before Mother's Day 8 59% 86% $823 -11% 13 5% $64.08 -15%
Mother's Day 347 -57% 39% $1,106 20% 15 22% $74.19 -2%
Friday before Memorial Day 15 48% 99% $1,226 33% 16 30% $77.22 2%
Saturday before Memorial Day 45 33% 80% $1,458 58% 11 -10% $131.95 75%
Memorial Day 314 -44% 28% $1,048 13% 14 18% $72.4 -4%
Friday before Father's Day 28 41% 99% $791 -14% 14 11% $58.28 -23%
Saturday before Father's Day 95 20% 85% $967 5% 13 3% $76.48 1%
Father's Day 355 -59% 38% $1,209 31% 16 28% $77.14 2%
4th of July 358 -63% 28% $1,216 32% 17 39% $71.59 -5%
Friday before Labor Day 9 58% 96% $1,465 58% 16 32% $90.97 20%
Saturday before Labor Day 56 29% 78% $1,007 9% 13 10% $74.78 -1%
Labor Day 310 -40% 30% $1,127 22% 13 9% $84.4 12%
Halloween 82 22% 89% $542 -41% 11 -8% $48.23 -36%
Veteran's Day 312 -43% 38% $2,345 154% 24 97% $97.22 29%
Thanksgiving 364 -92% 10% $1,545 67% 19 51% $83.47 10%
Black Friday 1 140% 75% $1,090 18% 11 -8% $96.45 28%
Small Business Saturday 10 58% 75% $919 -1% 11 -11% $84.22 11%
Sunday after Thanksgiving 327 -50% 34% $1,522 65% 21 71% $72.78 -4%
Cyber Monday 210 -2% 79% $1,709 85% 23 85% $75.32 0%
Friday before Christmas 2 84% 89% $1,444 56% 21 70% $69.33 -8%
Saturday before Christmas 3 81% 78% $1,148 24% 16 33% $70.52 -7%
Sunday before Christmas 274 -14% 44% $463 -50% 9 -23% $49.3 -35%
Christmas Eve 189 2% 65% $978 6% 12 0% $79.65 5%
Christmas Day 365 -97% 5% $463 -50% 9 -23% $49.3 -35%
New Year's Eve 259 -9% 68% $978 6% 12 0% $79.65 5%

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