IOWA
We analyzed transactions for every day of the 2018 calendar year at over 52,000 small, local retail shops across the United States, including Iowa. The result is a comprehensive look at when local retail shops of all kinds do the most business, when they sell the most items, and when customers spend a little extra when out shopping.
What we learned about local retail sales in Iowa
Iowa is the 26th-ranked state for average retail revenue in the United States, pulling in right around the national average in daily revenue on a given day.
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How much do retail shops in Iowa make on an average day?
On a given day, retail shops in Iowa brought in $925 in revenue. The average retail business also processed about 12 transactions each day while seeing customers spend an average of $75.55 per ticket.
| Sales Revenue | Transactions | Ticket Size |
| $925 | 12 | $75.55 |
| National Rank: 26 | National Rank: 27 | National Rank: 23 |
What days of the week are retail shops in Iowa busiest?
Fridays and Saturdays are busy at retail shops across the country, and things were no different for Iowa retail businesses.
Fridays were particularly big, as 19% of all retail revenue in Iowa came in on that day alone. On average, only 38% of retailers keep their doors open on Sundays in Iowa, making it easily the slowest day of the week overall.
Among transacting businesses, Saturday was the busiest day of the week in terms of foot traffic, with Iowa retail businesses processing an average of 16 transactions per day.
Iowans spend more per transaction on throughout the week, with Mondays claiming the largest average ticket size of the week at $78.86 per ticket. Still, average ticket price remains fairly consistent throughout the week except for Sundays, when they spent an average of $10.06 less than on Mondays.
What time of year do retail shops in Iowa make the most money?
Iowans clearly love to shop regardless of the season, but what does the average year look like from week to week at retail shops in Iowa? Let's take a look.
Back to school shopping appears to really move the needle for local retailers in the Hawkeye State. August was the biggest month of the year overall, and 3 of the top 10 shopping weeks of the year fall during late August and early September. While August may have been the biggest month of the year overall, the holiday shopping season was responsible for the single-biggest week of the year for Iowa retailers: December 16th through the 22nd.
Top 5 days for Iowa retail businesses
The holiday shopping season was responsible for the biggest day of the year, and a total of four of the top five days of the year overall. Mother's Day shopping was also big for local retail shops in Iowa, accounting for the fourth biggest day of the year.
| #1 | #2 | #3 | #4 | #5 |
11/23/18 Black Friday |
12/21/18 Weekend before Christmas |
12/22/18 Weekend before Christmas |
5/11/18 Mother's Day Weekend |
12/15/18 |
| Friday | Friday | Saturday | Friday | Saturday |
Iowa retail shops on prominent days
Retail shops look to events and holidays to generate big sales for their business. Here’s how prominent days rank compared to the average day.
| Day rank based on total sales | How much did retail shops that were open make? | ||||||||
| Day | Day Rank | Total rev vs avg | % of retail shops open | Avg rev | Rev vs avg | Avg txns | Txns vs avg | Avg ticket | Ticket vs avg |
| New Year's Day | 362 | -84% | 15% | $827 | -11% | 9 | -25% | $90.08 | 19% |
| Martin Luther King Jr. Day | 302 | -31% | 73% | $692 | -25% | 9 | -26% | $76.62 | 1% |
| Day before Valentine's Day | 77 | 22% | 86% | $1043 | 13% | 14 | 16% | $73.51 | -3% |
| Valentine's Day | 50 | 31% | 89% | $1083 | 17% | 17 | 37% | $64.42 | -15% |
| President's Day | 267 | -11% | 78% | $840 | -9% | 9 | -23% | $88.91 | 18% |
| St. Patrick's Day | 70 | 25% | 80% | $1152 | 25% | 14 | 16% | $81.27 | 8% |
| Friday before Easter | 25 | 43% | 93% | $1132 | 44% | 16 | 31% | $82.96 | 10% |
| Saturday before Easter | 16 | 48% | 82% | $1331 | -51% | 10 | -19% | $46.12 | -39% |
| Easter Sunday | 363 | -90% | 16% | $1,108 | 20% | 17 | 37% | $66.21 | -12% |
| Cinco de Mayo | 67 | 25% | 83% | $1,221 | 32% | 17 | 40% | $71.49 | -5% |
| Friday before Mother's Day | 4 | 66% | 100% | $1,352 | 46% | 20 | 60% | $69.24 | -8% |
| Saturday before Mother's Day | 8 | 59% | 86% | $823 | -11% | 13 | 5% | $64.08 | -15% |
| Mother's Day | 347 | -57% | 39% | $1,106 | 20% | 15 | 22% | $74.19 | -2% |
| Friday before Memorial Day | 15 | 48% | 99% | $1,226 | 33% | 16 | 30% | $77.22 | 2% |
| Saturday before Memorial Day | 45 | 33% | 80% | $1,458 | 58% | 11 | -10% | $131.95 | 75% |
| Memorial Day | 314 | -44% | 28% | $1,048 | 13% | 14 | 18% | $72.4 | -4% |
| Friday before Father's Day | 28 | 41% | 99% | $791 | -14% | 14 | 11% | $58.28 | -23% |
| Saturday before Father's Day | 95 | 20% | 85% | $967 | 5% | 13 | 3% | $76.48 | 1% |
| Father's Day | 355 | -59% | 38% | $1,209 | 31% | 16 | 28% | $77.14 | 2% |
| 4th of July | 358 | -63% | 28% | $1,216 | 32% | 17 | 39% | $71.59 | -5% |
| Friday before Labor Day | 9 | 58% | 96% | $1,465 | 58% | 16 | 32% | $90.97 | 20% |
| Saturday before Labor Day | 56 | 29% | 78% | $1,007 | 9% | 13 | 10% | $74.78 | -1% |
| Labor Day | 310 | -40% | 30% | $1,127 | 22% | 13 | 9% | $84.4 | 12% |
| Halloween | 82 | 22% | 89% | $542 | -41% | 11 | -8% | $48.23 | -36% |
| Veteran's Day | 312 | -43% | 38% | $2,345 | 154% | 24 | 97% | $97.22 | 29% |
| Thanksgiving | 364 | -92% | 10% | $1,545 | 67% | 19 | 51% | $83.47 | 10% |
| Black Friday | 1 | 140% | 75% | $1,090 | 18% | 11 | -8% | $96.45 | 28% |
| Small Business Saturday | 10 | 58% | 75% | $919 | -1% | 11 | -11% | $84.22 | 11% |
| Sunday after Thanksgiving | 327 | -50% | 34% | $1,522 | 65% | 21 | 71% | $72.78 | -4% |
| Cyber Monday | 210 | -2% | 79% | $1,709 | 85% | 23 | 85% | $75.32 | 0% |
| Friday before Christmas | 2 | 84% | 89% | $1,444 | 56% | 21 | 70% | $69.33 | -8% |
| Saturday before Christmas | 3 | 81% | 78% | $1,148 | 24% | 16 | 33% | $70.52 | -7% |
| Sunday before Christmas | 274 | -14% | 44% | $463 | -50% | 9 | -23% | $49.3 | -35% |
| Christmas Eve | 189 | 2% | 65% | $978 | 6% | 12 | 0% | $79.65 | 5% |
| Christmas Day | 365 | -97% | 5% | $463 | -50% | 9 | -23% | $49.3 | -35% |
| New Year's Eve | 259 | -9% | 68% | $978 | 6% | 12 | 0% | $79.65 | 5% |