INDIANA
We analyzed transactions for every day of the 2018 calendar year at over 52,000 small, local retail shops across the United States, including Indiana. The result is a comprehensive look at when local retail shops of all kinds do the most business, when they sell the most items, and when customers spend a little extra when out shopping.
What we learned about local retail sales in Indiana
Indiana is the 28th-ranked state for average retail revenue in the United States, pulling in 10% less in daily revenue than the national average on a given day.
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How much do retail shops in Indiana make on an average day?
On a given day, retail shops in Indiana brought in $866 in revenue. The average retail business also processed about 13 transactions each day while seeing customers spend an average of $68.93 per ticket.
| Sales Revenue | Transactions | Ticket Size |
| $866 | 13 | $68.93 |
| National Rank: 28 | National Rank: 22 | National Rank: 36 |
What days of the week are retail shops in Indiana busiest?
Fridays and Saturdays are busy at retail shops across the country, and things were no different for Indiana retail businesses.
Fridays were particularly big, as 20% of all retail revenue in Indiana came in on that day alone. On average, only 36% of retailers keep their doors open on Sundays in Indiana, making it easily the slowest day of the week overall.
Among transacting businesses, Saturday was the busiest day of the week in terms of foot traffic, with Indiana retail businesses processing an average of 17 transactions per day.
Hoosiers spend more per transaction on weekdays, with Tuesdays claiming the largest average ticket size of the week at $74.73 per ticket. Locals are the most frugal on Sundays, when lower-ticket-item shops are perhaps more likely to remain open than higher-end boutiques.
What time of year do retail shops in Indiana make the most money?
Hoosiers clearly love to shop regardless of the season, but what does the average year look like from week to week at retail shops in Indiana? Let's take a look.
May was the biggest month of the year overall for retail shops in the Hoosier State, no doubt thanks to a huge lift from Mother's Day Weekend. The week leading up to the holiday was the biggest week of the year, and the week before that was the 4th. The week before Christmas was the second biggest week of the year as well, underscoring the importance of the holiday shopping season for local retail in Indiana.
Top 5 days for Indiana retail businesses
The Friday before Mother's Day was the single-biggest day of the year for local retailers in Indiana, while the Friday before Christmas was the second biggest. The last week of February claimed the #3 and #4 biggest days of the year suggesting that spring break may play a prominent role in driving business for Indiana retail shops as well.
| #1 | #2 | #3 | #4 | #5 |
5/11/18 Mother's Day Weekend |
12/21/18 Weekend before Christmas |
2/23/18 |
2/22/18 |
6/1/18 |
| Friday | Friday | Friday | Thursday | Friday |
Indiana retail shops on prominent days
Retail shops look to events and holidays to generate big sales for their business. Here’s how prominent days rank compared to the average day.
| Day rank based on total sales | How much did retail shops that were open make? | ||||||||
| Day | Day Rank | Total rev vs avg | % of retail shops open | Avg rev | Rev vs avg | Avg txns | Txns vs avg | Avg ticket | Ticket vs avg |
| New Year's Day | 364 | -87% | 15% | $596 | -31% | 12 | -7% | $51.24 | -26% |
| Martin Luther King Jr. Day | 303 | -32% | 73% | $643 | -26% | 9 | -32% | $75.18 | 9% |
| Day before Valentine's Day | 46 | 38% | 88% | $1073 | 24% | 15 | 17% | $72.86 | 6% |
| Valentine's Day | 32 | 44% | 87% | $1134 | 31% | 17 | 39% | $64.89 | -6% |
| President's Day | 264 | -11% | 80% | $770 | -11% | 11 | -15% | $72 | 4% |
| St. Patrick's Day | 53 | 36% | 83% | $1125 | 30% | 16 | 31% | $68.44 | -1% |
| Friday before Easter | 17 | 57% | 94% | $1144 | 17% | 16 | 30% | $62.02 | -10% |
| Saturday before Easter | 80 | 24% | 84% | $1011 | -29% | 10 | -20% | $60.75 | -12% |
| Easter Sunday | 363 | -85% | 17% | $1,142 | 32% | 20 | 61% | $56.48 | -18% |
| Cinco de Mayo | 28 | 47% | 88% | $1,358 | 57% | 19 | 51% | $71.4 | 4% |
| Friday before Mother's Day | 1 | 97% | 100% | $1,258 | 45% | 20 | 62% | $61.67 | -11% |
| Saturday before Mother's Day | 10 | 65% | 90% | $835 | -4% | 17 | 34% | $49.56 | -28% |
| Mother's Day | 316 | -55% | 37% | $1,118 | 29% | 15 | 21% | $73.25 | 6% |
| Friday before Memorial Day | 14 | 59% | 98% | $1,009 | 16% | 17 | 33% | $60.57 | -12% |
| Saturday before Memorial Day | 91 | 20% | 82% | $652 | -25% | 13 | 1% | $51.13 | -26% |
| Memorial Day | 347 | -67% | 34% | $962 | 11% | 15 | 20% | $63.95 | -7% |
| Friday before Father's Day | 16 | 58% | 99% | $562 | -35% | 12 | -5% | $47.21 | -32% |
| Saturday before Father's Day | 94 | 20% | 86% | $1,597 | 84% | 22 | 76% | $72.46 | 5% |
| Father's Day | 357 | -70% | 36% | $1,117 | 29% | 15 | 18% | $75.51 | 10% |
| 4th of July | 295 | -23% | 33% | $1,082 | 25% | 20 | 56% | $55.27 | -20% |
| Friday before Labor Day | 21 | 53% | 94% | $735 | -15% | 13 | 6% | $54.98 | -20% |
| Saturday before Labor Day | 93 | 20% | 76% | $974 | 12% | 13 | 1% | $76.69 | 11% |
| Labor Day | 337 | -65% | 33% | $648 | -25% | 13 | 6% | $48.64 | -29% |
| Halloween | 101 | 18% | 84% | $951 | 10% | 22 | 77% | $42.89 | -38% |
| Veteran's Day | 348 | -68% | 34% | $1,535 | 77% | 20 | 59% | $76.78 | 11% |
| Thanksgiving | 362 | -84% | 11% | $1,144 | 32% | 18 | 43% | $63.79 | -7% |
| Black Friday | 9 | 66% | 74% | $644 | -26% | 13 | 6% | $48.4 | -30% |
| Small Business Saturday | 86 | 22% | 73% | $861 | -1% | 10 | -17% | $82.24 | 19% |
| Sunday after Thanksgiving | 346 | -67% | 35% | $1,499 | 73% | 20 | 58% | $75.63 | 10% |
| Cyber Monday | 234 | -4% | 76% | $1,478 | 71% | 23 | 80% | $65.56 | -5% |
| Friday before Christmas | 2 | 87% | 86% | $1,083 | 25% | 20 | 60% | $53.92 | -22% |
| Saturday before Christmas | 13 | 60% | 74% | $1,002 | 16% | 13 | 7% | $74.52 | 8% |
| Sunday before Christmas | 308 | -42% | 37% | $306 | -65% | 5 | -64% | $67.93 | -1% |
| Christmas Eve | 285 | -18% | 56% | $785 | -9% | 11 | -12% | $70.88 | 3% |
| Christmas Day | 365 | -98% | 5% | $306 | -65% | 5 | -64% | $67.93 | -1% |
| New Year's Eve | 302 | -31% | 60% | $785 | -9% | 11 | -12% | $70.88 | 3% |