Graphic of the Unites States of America

INDIANA


We analyzed transactions for every day of the 2018 calendar year at over 52,000 small, local retail shops across the United States, including Indiana. The result is a comprehensive look at when local retail shops of all kinds do the most business, when they sell the most items, and when customers spend a little extra when out shopping.

What we learned about local retail sales in Indiana

Indiana is the 28th-ranked state for average retail revenue in the United States, pulling in 10% less in daily revenue than the national average on a given day.

Do you own a retail business in Indiana?

With Womply, you can get insights you’ve never had before about your business, customers, competitors, and more, including how you stack up against other retail shops in Indiana. Get a free demo today.

How much do retail shops in Indiana make on an average day?

On a given day, retail shops in Indiana brought in $866 in revenue. The average retail business also processed about 13 transactions each day while seeing customers spend an average of $68.93 per ticket.

Sales Revenue Transactions Ticket Size
$866 13 $68.93
National Rank: 28 National Rank: 22 National Rank: 36

 

What days of the week are retail shops in Indiana busiest?

Fridays and Saturdays are busy at retail shops across the country, and things were no different for Indiana retail businesses.

 

 

Fridays were particularly big, as 20% of all retail revenue in Indiana came in on that day alone. On average, only 36% of retailers keep their doors open on Sundays in Indiana, making it easily the slowest day of the week overall.

 

Among transacting businesses, Saturday was the busiest day of the week in terms of foot traffic, with Indiana retail businesses processing an average of 17 transactions per day.

 

Hoosiers spend more per transaction on weekdays, with Tuesdays claiming the largest average ticket size of the week at $74.73 per ticket. Locals are the most frugal on Sundays, when lower-ticket-item shops are perhaps more likely to remain open than higher-end boutiques.

 

What time of year do retail shops in Indiana make the most money?

Hoosiers clearly love to shop regardless of the season, but what does the average year look like from week to week at retail shops in Indiana? Let's take a look.

May was the biggest month of the year overall for retail shops in the Hoosier State, no doubt thanks to a huge lift from Mother's Day Weekend. The week leading up to the holiday was the biggest week of the year, and the week before that was the 4th. The week before Christmas was the second biggest week of the year as well, underscoring the importance of the holiday shopping season for local retail in Indiana.

 

Top 5 days for Indiana retail businesses

The Friday before Mother's Day was the single-biggest day of the year for local retailers in Indiana, while the Friday before Christmas was the second biggest. The last week of February claimed the #3 and #4 biggest days of the year suggesting that spring break may play a prominent role in driving business for Indiana retail shops as well.

#1 #2 #3 #4 #5

5/11/18

Mother's Day Weekend

12/21/18

Weekend before Christmas

2/23/18

2/22/18

6/1/18

Friday Friday Friday Thursday Friday

 

Indiana retail shops on prominent days

Retail shops look to events and holidays to generate big sales for their business. Here’s how prominent days rank compared to the average day.

  Day rank based on total sales How much did retail shops that were open make?
Day Day Rank Total rev vs avg % of retail shops open Avg rev Rev vs avg Avg txns Txns vs avg Avg ticket Ticket vs avg
New Year's Day 364 -87% 15% $596 -31% 12 -7% $51.24 -26%
Martin Luther King Jr. Day 303 -32% 73% $643 -26% 9 -32% $75.18 9%
Day before Valentine's Day 46 38% 88% $1073 24% 15 17% $72.86 6%
Valentine's Day 32 44% 87% $1134 31% 17 39% $64.89 -6%
President's Day 264 -11% 80% $770 -11% 11 -15% $72 4%
St. Patrick's Day 53 36% 83% $1125 30% 16 31% $68.44 -1%
Friday before Easter 17 57% 94% $1144 17% 16 30% $62.02 -10%
Saturday before Easter 80 24% 84% $1011 -29% 10 -20% $60.75 -12%
Easter Sunday 363 -85% 17% $1,142 32% 20 61% $56.48 -18%
Cinco de Mayo 28 47% 88% $1,358 57% 19 51% $71.4 4%
Friday before Mother's Day 1 97% 100% $1,258 45% 20 62% $61.67 -11%
Saturday before Mother's Day 10 65% 90% $835 -4% 17 34% $49.56 -28%
Mother's Day 316 -55% 37% $1,118 29% 15 21% $73.25 6%
Friday before Memorial Day 14 59% 98% $1,009 16% 17 33% $60.57 -12%
Saturday before Memorial Day 91 20% 82% $652 -25% 13 1% $51.13 -26%
Memorial Day 347 -67% 34% $962 11% 15 20% $63.95 -7%
Friday before Father's Day 16 58% 99% $562 -35% 12 -5% $47.21 -32%
Saturday before Father's Day 94 20% 86% $1,597 84% 22 76% $72.46 5%
Father's Day 357 -70% 36% $1,117 29% 15 18% $75.51 10%
4th of July 295 -23% 33% $1,082 25% 20 56% $55.27 -20%
Friday before Labor Day 21 53% 94% $735 -15% 13 6% $54.98 -20%
Saturday before Labor Day 93 20% 76% $974 12% 13 1% $76.69 11%
Labor Day 337 -65% 33% $648 -25% 13 6% $48.64 -29%
Halloween 101 18% 84% $951 10% 22 77% $42.89 -38%
Veteran's Day 348 -68% 34% $1,535 77% 20 59% $76.78 11%
Thanksgiving 362 -84% 11% $1,144 32% 18 43% $63.79 -7%
Black Friday 9 66% 74% $644 -26% 13 6% $48.4 -30%
Small Business Saturday 86 22% 73% $861 -1% 10 -17% $82.24 19%
Sunday after Thanksgiving 346 -67% 35% $1,499 73% 20 58% $75.63 10%
Cyber Monday 234 -4% 76% $1,478 71% 23 80% $65.56 -5%
Friday before Christmas 2 87% 86% $1,083 25% 20 60% $53.92 -22%
Saturday before Christmas 13 60% 74% $1,002 16% 13 7% $74.52 8%
Sunday before Christmas 308 -42% 37% $306 -65% 5 -64% $67.93 -1%
Christmas Eve 285 -18% 56% $785 -9% 11 -12% $70.88 3%
Christmas Day 365 -98% 5% $306 -65% 5 -64% $67.93 -1%
New Year's Eve 302 -31% 60% $785 -9% 11 -12% $70.88 3%

Womply can help you!

Boost your reputation icon

Boost your reputation

Know every customer icon

Know every customer

Engage your customers icon

Engage your customers

Monitor your business icon

Monitor your business

Find a payment processor icon

Accept payments

Let one of our experts give you a free walkthrough of what Womply can do for you.

By submitting this form you agree to Womply’s Services Agreement

Want to Partner with us? Learn More