Graphic of the Unites States of America

ILLINOIS


We analyzed transactions for every day of the 2018 calendar year at over 52,000 small, local retail shops across the United States, including Illinois. The result is a comprehensive look at when local retail shops of all kinds do the most business, when they sell the most items, and when customers spend a little extra when out shopping.

What we learned about local retail sales in Illinois

Illinois is the 32nd-ranked state for average retail revenue in the United States, pulling in 12% less in daily revenue than the national average on a given day.

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How much do retail shops in Illinois make on an average day?

On a given day, retail shops in Illinois brought in $841 in revenue. The average retail business also processed about 12 transactions each day while seeing customers spend an average of $70.19 per ticket.

Sales Revenue Transactions Ticket Size
$841 12 $70.19
National Rank: 32 National Rank: 32 National Rank: 31

 

What days of the week are retail shops in Illinois busiest?

Fridays and Saturdays are busy at retail shops across the country, and things were no different for Illinois retail businesses.

 

 

Saturdays were particularly big, as 19% of all retail revenue in Illinois came in on that day alone. On the other hand, Sunday was the slowest day of the week for Illinois retail shops, with 8% of revenue coming in on that day.

 

Saturday was the busiest day of the week in terms of foot traffic, with Illinois retail businesses processing an average of 16 transactions per day.

 

Illinoisans spend more per transaction on weekdays, with Tuesdays claiming the largest average ticket size of the week at $75.21 per ticket. Locals are the most frugal on Sundays, when they spent an average of $18.62 less than on Tuesdays.

 

What time of year do retail shops in Illinois make the most money?

Illinoisans clearly love to shop regardless of the season, but what does the average year look like from week to week at retail shops in Illinois? Let's take a look.

May was the biggest month of the year overall for retail shops in the Prairie State, no doubt thanks to a huge lift from Mother's Day Weekend. The week leading up to the holiday was the biggest week of the year, and the week before that was the 3rd.

 

Top 5 days for Illinois retail businesses

The Saturday before Mother's Day was also the single-biggest shopping day of the year (and the Friday before was the 4th biggest), underscoring once again how big the holiday is for Illinois retailers. The holiday shopping season was huge as well, accounting for the remaining top days of the year.

#1 #2 #3 #4 #5

5/12/18

Mother's Day Weekend

12/22/18

Weekend before Christmas

12/21/18

Weekend before Christmas

5/11/18

Mother's Day Weekend

12/15/18

Saturday Saturday Friday Friday Saturday

 

Illinois retail shops on prominent days

Retail shops look to events and holidays to generate big sales for their business. Here’s how prominent days rank compared to the average day.

  Day rank based on total sales How much did retail shops that were open make?
Day Day Rank Total rev vs avg % of retail shops open Avg rev Rev vs avg Avg txns Txns vs avg Avg ticket Ticket vs avg
New Year's Day 363 -81% 18% $705 -16% 17 42% $41.51 -41%
Martin Luther King Jr. Day 318 -39% 73% $580 -31% 9 -24% $63.65 -9%
Day before Valentine's Day 31 38% 88% $1081 29% 14 21% $74.81 7%
Valentine's Day 12 56% 89% $1218 45% 18 47% $69.31 -1%
President's Day 272 -15% 80% $737 -12% 10 -18% $74.98 7%
St. Patrick's Day 29 38% 87% $1106 32% 16 31% $70.64 1%
Friday before Easter 21 45% 94% $1065 29% 17 40% $64.65 -8%
Saturday before Easter 39 35% 86% $1085 -25% 13 12% $47.38 -32%
Easter Sunday 362 -75% 27% $1,280 52% 19 55% $68.98 -2%
Cinco de Mayo 6 68% 91% $1,240 47% 17 45% $71.53 2%
Friday before Mother's Day 4 78% 99% $1,538 83% 22 87% $68.66 -2%
Saturday before Mother's Day 1 103% 92% $1,027 22% 18 49% $57.35 -18%
Mother's Day 285 -20% 54% $1,056 26% 15 25% $70.67 1%
Friday before Memorial Day 17 50% 98% $1,137 35% 17 43% $66.21 -6%
Saturday before Memorial Day 25 43% 87% $757 -10% 14 15% $54.89 -22%
Memorial Day 351 -54% 42% $1,046 24% 16 35% $64.66 -8%
Friday before Father's Day 19 45% 99% $735 -13% 14 16% $52.92 -25%
Saturday before Father's Day 38 35% 90% $663 -21% 14 13% $48.76 -31%
Father's Day 340 -50% 47% $1,055 25% 14 19% $73.83 5%
4th of July 359 -64% 38% $1,105 31% 18 47% $62.74 -11%
Friday before Labor Day 18 46% 96% $815 -3% 15 24% $54.95 -22%
Saturday before Labor Day 42 33% 84% $837 -1% 11 -12% $78.98 13%
Labor Day 343 -50% 42% $699 -17% 13 8% $53.88 -23%
Halloween 158 5% 87% $544 -35% 13 5% $43.14 -39%
Veteran's Day 346 -53% 47% $1,458 73% 19 55% $78.32 12%
Thanksgiving 364 -84% 21% $1,201 43% 18 48% $67.61 -4%
Black Friday 8 67% 79% $669 -20% 11 -9% $61.14 -13%
Small Business Saturday 30 38% 80% $742 -12% 9 -25% $82.28 17%
Sunday after Thanksgiving 352 -56% 46% $1,409 67% 18 50% $78.45 12%
Cyber Monday 287 -22% 73% $1,680 100% 22 84% $76.29 9%
Friday before Christmas 3 84% 91% $1,379 64% 20 70% $67.58 -4%
Saturday before Christmas 2 97% 81% $1,200 43% 16 37% $73.05 4%
Sunday before Christmas 153 6% 53% $366 -56% 9 -25% $40.84 -42%
Christmas Eve 116 14% 66% $710 -16% 12 0% $59.08 -16%
Christmas Day 365 -95% 10% $366 -56% 9 -25% $40.84 -42%
New Year's Eve 306 -34% 64% $710 -16% 12 0% $59.08 -16%

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