IDAHO
We analyzed transactions for every day of the 2018 calendar year at over 52,000 small, local retail shops across the United States, including Idaho. The result is a comprehensive look at when local retail shops of all kinds do the most business, when they sell the most items, and when customers spend a little extra when out shopping.
What we learned about local retail sales in Idaho
Idaho is the 38th-ranked state for average retail revenue in the United States, pulling in 18% less in daily revenue than the national average on a given day.
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How much do retail shops in Idaho make on an average day?
On a given day, retail shops in Idaho brought in $785 in revenue. The average retail business also processed about 10 transactions each day while seeing customers spend an average of $78.33 per ticket.
| Sales Revenue | Transactions | Ticket Size |
| $785 | 10 | $78.33 |
| National Rank: 38 | National Rank: 46 | National Rank: 16 |
What days of the week are retail shops in Idaho busiest?
Fridays and Saturdays are busy at retail shops across the country, and things were no different for Idaho retail businesses.
Fridays were particularly big, as 19% of all retail revenue in Idaho came in on that day alone. On average, only 27% of retailers keep their doors open on Sundays in Idaho, making it easily the slowest day of the week overall.
Among transacting businesses, Saturday was the busiest day of the week in terms of foot traffic, with Idaho retail businesses processing an average of 13 transactions per day.
Idahoans spend more per transaction on weekdays, with Tuesdays claiming the largest average ticket size of the week at $84.08 per ticket. Locals are the most frugal on Sundays, when lower-ticket-item shops are perhaps more likely to remain open than higher-end boutiques.
What time of year do retail shops in Idaho make the most money?
Idahoans clearly love to shop regardless of the season, but what does the average year look like from week to week at retail shops in Idaho? Let's take a look.
May was the biggest month of the year overall for retail shops in the Gem State, no doubt thanks to a huge lift from Mother's Day Weekend. The week leading up to the holiday was the biggest week of the year, and the week before that was the 12th. The week before Christmas was also huge, coming in as the second biggest week of the year.
Top 5 days for Idaho retail businesses
The holiday shopping season was responsible for the biggest day of the year, and a total of two of the top five days of the year overall. Mother's Day shopping was big from a single-day perspective as well, with the Monday and Saturday before the holiday coming in as the #2 and #3 biggest days of the year overall.
| #1 | #2 | #3 | #4 | #5 |
12/21/18 Weekend before Christmas |
5/11/18 Mother's Day Weekend |
5/7/18 |
7/6/18 |
12/22/18 Weekend before Christmas |
| Friday | Friday | Monday | Friday | Saturday |
Idaho retail shops on prominent days
Retail shops look to events and holidays to generate big sales for their business. Here’s how prominent days rank compared to the average day.
| Day rank based on total sales | How much did retail shops that were open make? | ||||||||
| Day | Day Rank | Total rev vs avg | % of retail shops open | Avg rev | Rev vs avg | Avg txns | Txns vs avg | Avg ticket | Ticket vs avg |
| New Year's Day | 363 | -91% | 12% | $424 | -46% | 7 | -35% | $64.55 | -18% |
| Martin Luther King Jr. Day | 295 | -22% | 71% | $656 | -16% | 8 | -21% | $82.79 | 6% |
| Day before Valentine's Day | 13 | 54% | 87% | $1058 | 35% | 13 | 31% | $80.35 | 3% |
| Valentine's Day | 11 | 56% | 84% | $1114 | 42% | 15 | 53% | $72.7 | -7% |
| President's Day | 278 | -14% | 69% | $747 | -5% | 9 | -14% | $86.58 | 11% |
| St. Patrick's Day | 242 | -2% | 73% | $807 | 3% | 12 | 20% | $67.29 | -14% |
| Friday before Easter | 104 | 23% | 92% | $802 | -12% | 11 | 14% | $60.46 | -23% |
| Saturday before Easter | 279 | -14% | 75% | $690 | -51% | 7 | -26% | $51.55 | -34% |
| Easter Sunday | 362 | -89% | 18% | $1,000 | 27% | 15 | 47% | $67.79 | -13% |
| Cinco de Mayo | 70 | 29% | 78% | $1,086 | 38% | 15 | 49% | $72.66 | -7% |
| Friday before Mother's Day | 2 | 77% | 98% | $1,230 | 57% | 18 | 77% | $69.49 | -11% |
| Saturday before Mother's Day | 7 | 67% | 82% | $661 | -16% | 13 | 28% | $51.68 | -34% |
| Mother's Day | 313 | -67% | 30% | $821 | 5% | 11 | 13% | $72.61 | -7% |
| Friday before Memorial Day | 60 | 32% | 96% | $995 | 27% | 14 | 42% | $70.15 | -10% |
| Saturday before Memorial Day | 108 | 23% | 74% | $837 | 7% | 14 | 39% | $60.13 | -23% |
| Memorial Day | 306 | -53% | 34% | $855 | 9% | 12 | 21% | $70.31 | -10% |
| Friday before Father's Day | 34 | 39% | 99% | $607 | -23% | 10 | -3% | $62.54 | -20% |
| Saturday before Father's Day | 148 | 14% | 80% | $651 | -17% | 12 | 25% | $52.11 | -33% |
| Father's Day | 321 | -70% | 30% | $953 | 21% | 11 | 13% | $83.79 | 7% |
| 4th of July | 316 | -69% | 29% | $976 | 24% | 16 | 57% | $62.16 | -21% |
| Friday before Labor Day | 19 | 47% | 92% | $591 | -25% | 10 | 0% | $58.7 | -25% |
| Saturday before Labor Day | 188 | 9% | 67% | $808 | 3% | 10 | 0% | $80.25 | 2% |
| Labor Day | 312 | -65% | 35% | $440 | -44% | 9 | -10% | $48.72 | -38% |
| Halloween | 124 | 19% | 89% | $285 | -64% | 4 | -55% | $63.72 | -19% |
| Veteran's Day | 356 | -81% | 25% | $1,276 | 63% | 16 | 57% | $81.25 | 4% |
| Thanksgiving | 364 | -95% | 11% | $856 | 9% | 14 | 37% | $62.55 | -20% |
| Black Friday | 31 | 40% | 66% | $495 | -37% | 9 | -11% | $55.67 | -29% |
| Small Business Saturday | 238 | -2% | 69% | $807 | 3% | 9 | -15% | $94.63 | 21% |
| Sunday after Thanksgiving | 349 | -79% | 25% | $1,392 | 77% | 14 | 43% | $96.79 | 24% |
| Cyber Monday | 196 | 8% | 80% | $1,368 | 74% | 16 | 63% | $83.57 | 7% |
| Friday before Christmas | 1 | 109% | 90% | $1,028 | 31% | 13 | 32% | $77.51 | -1% |
| Saturday before Christmas | 5 | 68% | 74% | $1,064 | 36% | 12 | 18% | $89.64 | 14% |
| Sunday before Christmas | 305 | -47% | 31% | $438 | -44% | 5 | -47% | $83.18 | 6% |
| Christmas Eve | 185 | 9% | 62% | $754 | -4% | 10 | 2% | $73.51 | -6% |
| Christmas Day | 365 | -97% | 4% | $438 | -44% | 5 | -47% | $83.18 | 6% |
| New Year's Eve | 297 | -23% | 61% | $754 | -4% | 10 | 2% | $73.51 | -6% |