Graphic of the Unites States of America

DELAWARE


We analyzed transactions for every day of the 2018 calendar year at over 52,000 small, local retail shops across the United States, including Delaware. The result is a comprehensive look at when local retail shops of all kinds do the most business, when they sell the most items, and when customers spend a little extra when out shopping.

What we learned about local retail sales in Delaware

Delaware is the 4th-ranked state for average retail revenue in the United States, pulling in 24% more in daily revenue than the national average on a given day.

Do you own a retail business in Delaware?

With Womply, you can get insights you’ve never had before about your business, customers, competitors, and more, including how you stack up against other retail shops in Delaware. Get a free demo today.

How much do retail shops in Delaware make on an average day?

On a given day, retail shops in Delaware brought in $1,192 in revenue. The average retail business also processed about 15 transactions each day while seeing customers spend an average of $77.61 per ticket.

Sales Revenue Transactions Ticket Size
$1,192 15 $77.61
National Rank: 4 National Rank: 6 National Rank: 19

 

What days of the week are retail shops in Delaware busiest?

Fridays and Saturdays are busy at retail shops across the country, and things were no different for Delaware retail businesses.

 

 

Saturdays were particularly big, as 17% of all retail revenue in Delaware came in on that day alone. On the other hand, Sunday was the slowest day of the week for Delaware retail shops, with 9% of revenue coming in on that day.

 

Saturday was the busiest day of the week in terms of foot traffic, with Delaware retail businesses processing an average of 20 transactions per day.

 

Delawareans spend more per transaction on weekdays, with Tuesdays claiming the largest average ticket size of the week at $86.37 per ticket. Locals are the most frugal on Sundays, when they spent an average of $18.07 less than on Tuesdays.

 

What time of year do retail shops in Delaware make the most money?

Delawareans clearly love to shop regardless of the season, but what does the average year look like from week to week at retail shops in Delaware? Let's take a look.

Summer was huge for retail shops in the First State, as the months of June and July were responsible for 21% of annual revenue and 5 of the top 10 shopping weeks of the year.

 

Top 5 days for Delaware retail businesses

Summer may have been the big season for Delaware retail, but the single-biggest day of the year fell during the spring: Saturday, May 26th. Mother's Day was also big for Delaware retail, claiming the #3 day of the year overall.

#1 #2 #3 #4 #5

5/26/18

Memorial Day Weekend

7/6/18

5/11/18

Mother's Day Weekend

6/15/18

Father's Day Weekend

8/3/18

Saturday Friday Friday Friday Friday

 

Delaware retail shops on prominent days

Retail shops look to events and holidays to generate big sales for their business. Here’s how prominent days rank compared to the average day.

  Day rank based on total sales How much did retail shops that were open make?
Day Day Rank Total rev vs avg % of retail shops open Avg rev Rev vs avg Avg txns Txns vs avg Avg ticket Ticket vs avg
New Year's Day 363 -79% 25% $787 -34% 12 -21% $64.47 -17%
Martin Luther King Jr. Day 257 -17% 66% $1154 -3% 12 -20% $93.58 21%
Day before Valentine's Day 78 26% 70% $1666 40% 19 24% $87.36 13%
Valentine's Day 141 11% 75% $1366 15% 18 14% $77.98 0%
President's Day 166 5% 71% $1369 15% 16 2% $87.78 13%
St. Patrick's Day 115 18% 77% $1404 18% 17 8% $84.26 9%
Friday before Easter 50 35% 89% $1389 24% 20 31% $73.24 -6%
Saturday before Easter 54 33% 83% $1477 -45% 10 -32% $62.9 -19%
Easter Sunday 364 -81% 27% $1,547 30% 22 41% $71.42 -8%
Cinco de Mayo 22 46% 87% $1,626 36% 21 35% $78.14 1%
Friday before Mother's Day 3 71% 97% $1,561 31% 24 59% $64.03 -17%
Saturday before Mother's Day 14 54% 91% $1,331 12% 18 14% $75.86 -2%
Mother's Day 275 -21% 55% $1,530 28% 20 28% $77.74 0%
Friday before Memorial Day 6 62% 98% $1,941 63% 25 65% $76.33 -2%
Saturday before Memorial Day 1 81% 86% $2,041 71% 22 42% $93.35 20%
Memorial Day 147 10% 50% $1,513 27% 23 47% $67.16 -13%
Friday before Father's Day 4 65% 97% $1,380 16% 25 61% $55.82 -28%
Saturday before Father's Day 27 42% 87% $1,944 63% 29 89% $66.88 -14%
Father's Day 296 -28% 48% $1,456 22% 20 33% $71.12 -8%
4th of July 220 -8% 44% $1,792 50% 25 66% $70.39 -9%
Friday before Labor Day 20 50% 95% $1,858 56% 23 49% $81.41 5%
Saturday before Labor Day 12 57% 80% $919 -23% 11 -27% $81.87 6%
Labor Day 213 -6% 46% $1,033 -13% 15 -3% $69.13 -11%
Halloween 260 -17% 83% $1,876 57% 36 134% $52.27 -33%
Veteran's Day 341 -51% 44% $1,876 57% 22 44% $84.91 9%
Thanksgiving 362 -78% 11% $1,460 22% 21 36% $69.81 -10%
Black Friday 10 59% 78% $895 -25% 13 -18% $70.82 -9%
Small Business Saturday 99 21% 77% $1,126 -6% 12 -25% $97.65 26%
Sunday after Thanksgiving 344 -52% 50% $1,604 35% 20 30% $80.48 4%
Cyber Monday 231 -10% 74% $1,695 42% 22 43% $76.96 -1%
Friday before Christmas 28 42% 82% $1,394 17% 20 30% $69.76 -10%
Saturday before Christmas 41 39% 75% $1,350 13% 16 4% $84.21 9%
Sunday before Christmas 286 -24% 50% $1,006 -16% 11 -31% $95.12 23%
Christmas Eve 228 -9% 62% $928 -22% 11 -30% $85.88 11%
Christmas Day 365 -96% 4% $1,006 -16% 11 -31% $95.12 23%
New Year's Eve 322 -37% 62% $928 -22% 11 -30% $85.88 11%

Womply can help you!

Boost your reputation icon

Boost your reputation

Know every customer icon

Know every customer

Engage your customers icon

Engage your customers

Monitor your business icon

Monitor your business

Find a payment processor icon

Accept payments

Let one of our experts give you a free walkthrough of what Womply can do for you.

By submitting this form you agree to Womply’s Services Agreement

Want to Partner with us? Learn More