DELAWARE
We analyzed transactions for every day of the 2018 calendar year at over 52,000 small, local retail shops across the United States, including Delaware. The result is a comprehensive look at when local retail shops of all kinds do the most business, when they sell the most items, and when customers spend a little extra when out shopping.
What we learned about local retail sales in Delaware
Delaware is the 4th-ranked state for average retail revenue in the United States, pulling in 24% more in daily revenue than the national average on a given day.
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How much do retail shops in Delaware make on an average day?
On a given day, retail shops in Delaware brought in $1,192 in revenue. The average retail business also processed about 15 transactions each day while seeing customers spend an average of $77.61 per ticket.
| Sales Revenue | Transactions | Ticket Size |
| $1,192 | 15 | $77.61 |
| National Rank: 4 | National Rank: 6 | National Rank: 19 |
What days of the week are retail shops in Delaware busiest?
Fridays and Saturdays are busy at retail shops across the country, and things were no different for Delaware retail businesses.
Saturdays were particularly big, as 17% of all retail revenue in Delaware came in on that day alone. On the other hand, Sunday was the slowest day of the week for Delaware retail shops, with 9% of revenue coming in on that day.
Saturday was the busiest day of the week in terms of foot traffic, with Delaware retail businesses processing an average of 20 transactions per day.
Delawareans spend more per transaction on weekdays, with Tuesdays claiming the largest average ticket size of the week at $86.37 per ticket. Locals are the most frugal on Sundays, when they spent an average of $18.07 less than on Tuesdays.
What time of year do retail shops in Delaware make the most money?
Delawareans clearly love to shop regardless of the season, but what does the average year look like from week to week at retail shops in Delaware? Let's take a look.
Summer was huge for retail shops in the First State, as the months of June and July were responsible for 21% of annual revenue and 5 of the top 10 shopping weeks of the year.
Top 5 days for Delaware retail businesses
Summer may have been the big season for Delaware retail, but the single-biggest day of the year fell during the spring: Saturday, May 26th. Mother's Day was also big for Delaware retail, claiming the #3 day of the year overall.
| #1 | #2 | #3 | #4 | #5 |
5/26/18 Memorial Day Weekend |
7/6/18 |
5/11/18 Mother's Day Weekend |
6/15/18 Father's Day Weekend |
8/3/18 |
| Saturday | Friday | Friday | Friday | Friday |
Delaware retail shops on prominent days
Retail shops look to events and holidays to generate big sales for their business. Here’s how prominent days rank compared to the average day.
| Day rank based on total sales | How much did retail shops that were open make? | ||||||||
| Day | Day Rank | Total rev vs avg | % of retail shops open | Avg rev | Rev vs avg | Avg txns | Txns vs avg | Avg ticket | Ticket vs avg |
| New Year's Day | 363 | -79% | 25% | $787 | -34% | 12 | -21% | $64.47 | -17% |
| Martin Luther King Jr. Day | 257 | -17% | 66% | $1154 | -3% | 12 | -20% | $93.58 | 21% |
| Day before Valentine's Day | 78 | 26% | 70% | $1666 | 40% | 19 | 24% | $87.36 | 13% |
| Valentine's Day | 141 | 11% | 75% | $1366 | 15% | 18 | 14% | $77.98 | 0% |
| President's Day | 166 | 5% | 71% | $1369 | 15% | 16 | 2% | $87.78 | 13% |
| St. Patrick's Day | 115 | 18% | 77% | $1404 | 18% | 17 | 8% | $84.26 | 9% |
| Friday before Easter | 50 | 35% | 89% | $1389 | 24% | 20 | 31% | $73.24 | -6% |
| Saturday before Easter | 54 | 33% | 83% | $1477 | -45% | 10 | -32% | $62.9 | -19% |
| Easter Sunday | 364 | -81% | 27% | $1,547 | 30% | 22 | 41% | $71.42 | -8% |
| Cinco de Mayo | 22 | 46% | 87% | $1,626 | 36% | 21 | 35% | $78.14 | 1% |
| Friday before Mother's Day | 3 | 71% | 97% | $1,561 | 31% | 24 | 59% | $64.03 | -17% |
| Saturday before Mother's Day | 14 | 54% | 91% | $1,331 | 12% | 18 | 14% | $75.86 | -2% |
| Mother's Day | 275 | -21% | 55% | $1,530 | 28% | 20 | 28% | $77.74 | 0% |
| Friday before Memorial Day | 6 | 62% | 98% | $1,941 | 63% | 25 | 65% | $76.33 | -2% |
| Saturday before Memorial Day | 1 | 81% | 86% | $2,041 | 71% | 22 | 42% | $93.35 | 20% |
| Memorial Day | 147 | 10% | 50% | $1,513 | 27% | 23 | 47% | $67.16 | -13% |
| Friday before Father's Day | 4 | 65% | 97% | $1,380 | 16% | 25 | 61% | $55.82 | -28% |
| Saturday before Father's Day | 27 | 42% | 87% | $1,944 | 63% | 29 | 89% | $66.88 | -14% |
| Father's Day | 296 | -28% | 48% | $1,456 | 22% | 20 | 33% | $71.12 | -8% |
| 4th of July | 220 | -8% | 44% | $1,792 | 50% | 25 | 66% | $70.39 | -9% |
| Friday before Labor Day | 20 | 50% | 95% | $1,858 | 56% | 23 | 49% | $81.41 | 5% |
| Saturday before Labor Day | 12 | 57% | 80% | $919 | -23% | 11 | -27% | $81.87 | 6% |
| Labor Day | 213 | -6% | 46% | $1,033 | -13% | 15 | -3% | $69.13 | -11% |
| Halloween | 260 | -17% | 83% | $1,876 | 57% | 36 | 134% | $52.27 | -33% |
| Veteran's Day | 341 | -51% | 44% | $1,876 | 57% | 22 | 44% | $84.91 | 9% |
| Thanksgiving | 362 | -78% | 11% | $1,460 | 22% | 21 | 36% | $69.81 | -10% |
| Black Friday | 10 | 59% | 78% | $895 | -25% | 13 | -18% | $70.82 | -9% |
| Small Business Saturday | 99 | 21% | 77% | $1,126 | -6% | 12 | -25% | $97.65 | 26% |
| Sunday after Thanksgiving | 344 | -52% | 50% | $1,604 | 35% | 20 | 30% | $80.48 | 4% |
| Cyber Monday | 231 | -10% | 74% | $1,695 | 42% | 22 | 43% | $76.96 | -1% |
| Friday before Christmas | 28 | 42% | 82% | $1,394 | 17% | 20 | 30% | $69.76 | -10% |
| Saturday before Christmas | 41 | 39% | 75% | $1,350 | 13% | 16 | 4% | $84.21 | 9% |
| Sunday before Christmas | 286 | -24% | 50% | $1,006 | -16% | 11 | -31% | $95.12 | 23% |
| Christmas Eve | 228 | -9% | 62% | $928 | -22% | 11 | -30% | $85.88 | 11% |
| Christmas Day | 365 | -96% | 4% | $1,006 | -16% | 11 | -31% | $95.12 | 23% |
| New Year's Eve | 322 | -37% | 62% | $928 | -22% | 11 | -30% | $85.88 | 11% |