CONNECTICUT
We analyzed transactions for every day of the 2018 calendar year at over 52,000 small, local retail shops across the United States, including Connecticut. The result is a comprehensive look at when local retail shops of all kinds do the most business, when they sell the most items, and when customers spend a little extra when out shopping.
What we learned about local retail sales in Connecticut
Connecticut is the 24th-ranked state for average retail revenue in the United States, pulling in right around the national average in daily revenue on a given day.
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How much do retail shops in Connecticut make on an average day?
On a given day, retail shops in Connecticut brought in $932 in revenue. The average retail business also processed about 12 transactions each day while seeing customers spend an average of $74.99 per ticket.
| Sales Revenue | Transactions | Ticket Size |
| $932 | 12 | $74.99 |
| National Rank: 24 | National Rank: 25 | National Rank: 25 |
What days of the week are retail shops in Connecticut busiest?
Fridays and Saturdays are busy at retail shops across the country, and things were no different for Connecticut retail businesses.
Saturdays were particularly big, as 18% of all retail revenue in Connecticut came in on that day alone. On the other hand, Sunday was the slowest day of the week for Connecticut retail shops, with 8% of revenue coming in on that day.
Saturday was the busiest day of the week in terms of foot traffic, with Connecticut retail businesses processing an average of 16 transactions per day.
Connecticuters spend more per transaction on weekdays, with Mondays claiming the largest average ticket size of the week at $83.87 per ticket. Locals are the most frugal on Sundays, when they spent an average of $26.37 less than on Mondays.
What time of year do retail shops in Connecticut make the most money?
Connecticuters clearly love to shop regardless of the season, but what does the average year look like from week to week at retail shops in Connecticut? Let's take a look.
May was the biggest month of the year overall for retail shops in the Constitution State, no doubt thanks to a huge lift from Mother's Day Weekend. The week leading up to the holiday was the 2nd biggest week of the year, and the week before that was the 5th. While May may have been the biggest month of the year overall, the holiday shopping season was responsible for the single-biggest week of the year for Connecticut retailers: December 16th through the 22nd.
Top 5 days for Connecticut retail businesses
The holiday shopping season was responsible for the biggest day of the year, and a total of two of the top five days of the year overall. Mother's Day shopping was also so big for retailers in Connecticut that it accounted for two of the biggest shopping days as well.
| #1 | #2 | #3 | #4 | #5 |
12/22/18 Weekend before Christmas |
5/12/18 Mother's Day Weekend |
2/14/18 Valentine's Day |
5/11/18 Mother's Day Weekend |
12/21/18 Weekend before Christmas |
| Saturday | Saturday | Wednesday | Friday | Friday |
Connecticut retail shops on prominent days
Retail shops look to events and holidays to generate big sales for their business. Here’s how prominent days rank compared to the average day.
| Day rank based on total sales | How much did retail shops that were open make? | ||||||||
| Day | Day Rank | Total rev vs avg | % of retail shops open | Avg rev | Rev vs avg | Avg txns | Txns vs avg | Avg ticket | Ticket vs avg |
| New Year's Day | 362 | -85% | 25% | $477 | -49% | 10 | -22% | $49.26 | -34% |
| Martin Luther King Jr. Day | 276 | -19% | 75% | $816 | -12% | 10 | -22% | $83.93 | 12% |
| Day before Valentine's Day | 12 | 62% | 87% | $1425 | 53% | 18 | 46% | $78.38 | 5% |
| Valentine's Day | 3 | 103% | 88% | $1759 | 89% | 23 | 84% | $76.71 | 2% |
| President's Day | 220 | -4% | 77% | $952 | 2% | 10 | -17% | $92.73 | 24% |
| St. Patrick's Day | 96 | 18% | 85% | $1054 | 13% | 15 | 23% | $68.73 | -8% |
| Friday before Easter | 28 | 38% | 95% | $1106 | 40% | 20 | 58% | $66.66 | -11% |
| Saturday before Easter | 16 | 52% | 88% | $1307 | -50% | 10 | -19% | $46.37 | -38% |
| Easter Sunday | 363 | -85% | 24% | $1,287 | 38% | 19 | 50% | $69.08 | -8% |
| Cinco de Mayo | 13 | 53% | 91% | $1,529 | 64% | 21 | 66% | $74.3 | -1% |
| Friday before Mother's Day | 4 | 99% | 99% | $1,863 | 100% | 26 | 111% | $71.09 | -5% |
| Saturday before Mother's Day | 2 | 125% | 92% | $1,221 | 31% | 20 | 60% | $61.57 | -18% |
| Mother's Day | 224 | -5% | 59% | $1,107 | 19% | 15 | 25% | $71.52 | -5% |
| Friday before Memorial Day | 24 | 45% | 100% | $1,176 | 26% | 17 | 39% | $68.21 | -9% |
| Saturday before Memorial Day | 31 | 37% | 89% | $889 | -5% | 15 | 24% | $57.81 | -23% |
| Memorial Day | 335 | -50% | 43% | $1,123 | 21% | 18 | 47% | $61.49 | -18% |
| Friday before Father's Day | 17 | 51% | 99% | $778 | -17% | 15 | 23% | $51.08 | -32% |
| Saturday before Father's Day | 39 | 34% | 91% | $610 | -35% | 12 | -3% | $50.53 | -33% |
| Father's Day | 322 | -45% | 54% | $1,053 | 13% | 15 | 23% | $68.91 | -8% |
| 4th of July | 360 | -69% | 39% | $1,033 | 11% | 17 | 37% | $60.49 | -19% |
| Friday before Labor Day | 45 | 33% | 96% | $798 | -14% | 15 | 17% | $54.89 | -27% |
| Saturday before Labor Day | 106 | 17% | 86% | $980 | 5% | 11 | -15% | $92.73 | 24% |
| Labor Day | 348 | -54% | 44% | $679 | -27% | 12 | 0% | $54.38 | -27% |
| Halloween | 111 | 14% | 89% | $355 | -62% | 7 | -42% | $49.48 | -34% |
| Veteran's Day | 352 | -56% | 49% | $1,704 | 83% | 19 | 57% | $87.5 | 17% |
| Thanksgiving | 364 | -91% | 18% | $1,328 | 42% | 17 | 35% | $79.35 | 6% |
| Black Friday | 7 | 79% | 80% | $878 | -6% | 13 | 4% | $67.75 | -10% |
| Small Business Saturday | 23 | 46% | 84% | $827 | -11% | 9 | -29% | $93.62 | 25% |
| Sunday after Thanksgiving | 313 | -39% | 53% | $1,593 | 71% | 18 | 46% | $87.5 | 17% |
| Cyber Monday | 270 | -17% | 77% | $2,231 | 139% | 26 | 109% | $85.89 | 15% |
| Friday before Christmas | 5 | 87% | 89% | $1,651 | 77% | 22 | 77% | $75.08 | 0% |
| Saturday before Christmas | 1 | 141% | 82% | $1,747 | 87% | 19 | 56% | $90.27 | 20% |
| Sunday before Christmas | 21 | 48% | 68% | $693 | -26% | 11 | -14% | $64.89 | -13% |
| Christmas Eve | 10 | 66% | 72% | $766 | -18% | 12 | -7% | $66.4 | -11% |
| Christmas Day | 365 | -94% | 6% | $693 | -26% | 11 | -14% | $64.89 | -13% |
| New Year's Eve | 301 | -31% | 69% | $766 | -18% | 12 | -7% | $66.4 | -11% |