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CALIFORNIA


We analyzed transactions for every day of the 2018 calendar year at over 52,000 small, local retail shops across the United States, including California. The result is a comprehensive look at when local retail shops of all kinds do the most business, when they sell the most items, and when customers spend a little extra when out shopping.

What we learned about local retail sales in California

California is the 11th-ranked state for average retail revenue in the United States, pulling in 12% more in daily revenue than the national average on a given day.

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How much do retail shops in California make on an average day?

On a given day, retail shops in California brought in $1,079 in revenue. The average retail business also processed about 14 transactions each day while seeing customers spend an average of $77.68 per ticket.

Sales Revenue Transactions Ticket Size
$1,079 14 $77.68
National Rank: 11 National Rank: 13 National Rank: 18

 

What days of the week are retail shops in California busiest?

Fridays and Saturdays are busy at retail shops across the country, and things were no different for California retail businesses.

 

 

Fridays were particularly big, as 17% of all retail revenue in California came in on that day alone. On the other hand, Sunday was the slowest day of the week for California retail shops, with 9% of revenue coming in on that day.

 

Saturday was the busiest day of the week in terms of foot traffic, with California retail businesses processing an average of 18 transactions per day.

 

Californians spend more per transaction on weekdays, with Tuesdays claiming the largest average ticket size of the week at $85.27 per ticket. Locals are the most frugal on Sundays, when they spent an average of $24.83 less than on Tuesdays.

 

What time of year do retail shops in California make the most money?

Californians clearly love to shop regardless of the season, but what does the average year look like from week to week at retail shops in California? Let's take a look.

May was the biggest month of the year overall for retail shops in the Golden State, no doubt thanks to a huge lift from Mother's Day Weekend. The week leading up to the holiday was the 2nd biggest week of the year, and the week before that was the 7th.

While May may have been the biggest month of the year overall, the holiday shopping season was responsible for the single-biggest week of the year for California retailers: December 16th through the 22nd.

 

Top 5 days for California retail businesses

The holiday shopping season was responsible for the biggest day of the year, and a total of two of the top five days of the year overall. Mother's Day shopping was also big from a single-day perspective for retailers in California, accounting for two top days as well.

#1 #2 #3 #4 #5

12/21/18

Weekend before Christmas

12/22/18

Weekend before Christmas

5/12/18

Mother's Day Weekend

5/11/18

Mother's Day Weekend

2/14/18

Valentine's Day

Friday Saturday Saturday Friday Wednesday

 

California retail shops on prominent days

Retail shops look to events and holidays to generate big sales for their business. Here’s how prominent days rank compared to the average day.

  Day rank based on total sales How much did retail shops that were open make?
Day Day Rank Total rev vs avg % of retail shops open Avg rev Rev vs avg Avg txns Txns vs avg Avg ticket Ticket vs avg
New Year's Day 363 -73% 25% $987 -9% 17 23% $57.57 -26%
Martin Luther King Jr. Day 290 -12% 81% $985 -9% 13 -10% $78.77 1%
Day before Valentine's Day 11 33% 90% $1338 24% 16 14% $84.35 9%
Valentine's Day 5 45% 92% $1434 33% 18 31% $79.01 2%
President's Day 273 -6% 79% $1069 -1% 13 -6% $81.49 5%
St. Patrick's Day 65 16% 83% $1264 17% 18 27% $71.86 -7%
Friday before Easter 16 29% 95% $1232 23% 19 38% $69.12 -11%
Saturday before Easter 43 20% 82% $1323 -11% 18 32% $52.73 -32%
Easter Sunday 362 -57% 40% $1,200 11% 18 29% $66.72 -14%
Cinco de Mayo 75 15% 87% $1,338 24% 16 19% $81.08 4%
Friday before Mother's Day 4 47% 100% $1,556 44% 22 55% $72.11 -7%
Saturday before Mother's Day 3 49% 87% $1,168 8% 20 43% $58.65 -24%
Mother's Day 303 -22% 61% $1,149 7% 14 2% $80.88 4%
Friday before Memorial Day 21 26% 100% $1,247 16% 18 27% $70.44 -9%
Saturday before Memorial Day 70 15% 84% $1,114 3% 17 19% $67.41 -13%
Memorial Day 319 -31% 56% $1,295 20% 18 32% $70.51 -9%
Friday before Father's Day 15 29% 100% $987 -9% 17 24% $57.11 -26%
Saturday before Father's Day 27 23% 86% $864 -20% 16 18% $52.63 -32%
Father's Day 345 -38% 57% $1,233 14% 15 6% $83.9 8%
4th of July 361 -55% 47% $1,333 24% 19 35% $71.31 -8%
Friday before Labor Day 12 32% 97% $1,189 10% 18 26% $67.73 -13%
Saturday before Labor Day 44 20% 81% $1,156 7% 14 -2% $84.57 9%
Labor Day 318 -31% 53% $1,050 -3% 18 29% $58.73 -24%
Halloween 95 12% 88% $688 -36% 14 2% $48.39 -38%
Veteran's Day 341 -37% 55% $1,706 58% 22 55% $79.08 2%
Thanksgiving 364 -78% 28% $1,350 25% 19 36% $71.29 -8%
Black Friday 8 38% 73% $1,076 0% 17 22% $63.62 -18%
Small Business Saturday 109 11% 74% $1,119 4% 12 -12% $91.47 18%
Sunday after Thanksgiving 338 -35% 55% $1,632 51% 19 35% $86.72 12%
Cyber Monday 212 1% 82% $1,872 73% 24 69% $79.55 2%
Friday before Christmas 1 58% 88% $1,796 66% 25 80% $71.73 -8%
Saturday before Christmas 2 57% 76% $1,550 44% 19 40% $79.91 3%
Sunday before Christmas 80 14% 57% $485 -55% 11 -18% $42.4 -45%
Christmas Eve 93 13% 66% $981 -9% 14 -2% $71.69 -8%
Christmas Day 365 -93% 14% $485 -55% 11 -18% $42.4 -45%
New Year's Eve 316 -30% 64% $981 -9% 14 -2% $71.69 -8%

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