ALASKA
We analyzed transactions for every day of the 2018 calendar year at over 52,000 small, local retail shops across the United States, including Alaska. The result is a comprehensive look at when local retail shops of all kinds do the most business, when they sell the most items, and when customers spend a little extra when out shopping.
What we learned about local retail sales in Alaska
Alaska is the 1st-ranked state for average retail revenue in the United States, pulling in 45% more in daily revenue than the national average on a given day.
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How much do retail shops in Alaska make on an average day?
On a given day, retail shops in Alaska brought in $1,394 in revenue. The average retail business also processed about 17 transactions each day while seeing customers spend an average of $82.78 per ticket.
| Sales Revenue | Transactions | Ticket Size |
| $1,394 | 17 | $82.78 |
| National Rank: 1 | National Rank: 3 | National Rank: 7 |
What days of the week are retail shops in Alaska busiest?
Fridays and Saturdays are busy at retail shops across the country, and things were no different for Alaska retail businesses.
Fridays were particularly big, as 18% of all retail revenue in Alaska came in on that day alone. On the other hand, Sunday was the slowest day of the week for Alaska retail shops, with 8% of revenue coming in on that day.
Saturday was the busiest day of the week in terms of foot traffic, with Alaska retail businesses processing an average of 22 transactions per day.
Alaskans spend more per transaction on weekdays, with Fridays claiming the largest average ticket size of the week at $88.17 per ticket. Locals are the most frugal on Sundays, when they spent an average of $22.53 less than on Fridays.
What time of year do retail shops in Alaska make the most money?
Alaskans clearly love to shop regardless of the season, but what does the average year look like from week to week at retail shops in Alaska? Let's take a look.
Back to school shopping appears to really move the needle for local retailers in the Last Frontier. August was the biggest month of the year overall, and 4 of the top 10 shopping weeks of the year fall during late August and early September. While August may have been the biggest month of the year overall, the holiday shopping season was responsible for the single-biggest week of the year for Alaska retailers: December 16th through the 22nd.
Top 5 days for Alaska retail businesses
The holiday shopping season was responsible for the biggest day of the year, and a total of three of the top five days of the year overall. Back to school shopping season was also big from a single-day perspective for retailers in Alaska, accounting for two top days as well.
| #1 | #2 | #3 | #4 | #5 |
12/22/18 Weekend before Christmas |
12/15/18 |
8/17/18 |
8/10/18 |
12/21/18 Weekend before Christmas |
| Saturday | Saturday | Friday | Friday | Friday |
Alaska retail shops on prominent days
Retail shops look to events and holidays to generate big sales for their business. Here’s how prominent days rank compared to the average day.
| Day rank based on total sales | How much did retail shops that were open make? | ||||||||
| Day | Day Rank | Total rev vs avg | % of retail shops open | Avg rev | Rev vs avg | Avg txns | Txns vs avg | Avg ticket | Ticket vs avg |
| New Year's Day | 362 | -85% | 20% | $789 | -43% | 10 | -38% | $75.36 | -9% |
| Martin Luther King Jr. Day | 306 | -34% | 65% | $1089 | -22% | 12 | -29% | $90.88 | 10% |
| Day before Valentine's Day | 84 | 23% | 83% | $1595 | 14% | 17 | 1% | $94.1 | 14% |
| Valentine's Day | 93 | 22% | 80% | $1632 | 17% | 19 | 14% | $85.13 | 3% |
| President's Day | 290 | -27% | 72% | $1081 | -22% | 12 | -27% | $87.62 | 6% |
| St. Patrick's Day | 63 | 31% | 76% | $1838 | 32% | 21 | 27% | $85.59 | 3% |
| Friday before Easter | 47 | 36% | 84% | $1727 | 46% | 23 | 37% | $87.79 | 6% |
| Saturday before Easter | 25 | 47% | 77% | $2030 | -71% | 6 | -66% | $71.68 | -13% |
| Easter Sunday | 364 | -91% | 24% | $1,641 | 18% | 23 | 34% | $72.86 | -12% |
| Cinco de Mayo | 77 | 27% | 83% | $1,697 | 22% | 23 | 35% | $74.49 | -10% |
| Friday before Mother's Day | 24 | 48% | 93% | $1,937 | 39% | 26 | 52% | $75.74 | -9% |
| Saturday before Mother's Day | 21 | 52% | 84% | $995 | -29% | 17 | 0% | $59.31 | -28% |
| Mother's Day | 332 | -49% | 55% | $1,352 | -3% | 18 | 9% | $73.67 | -11% |
| Friday before Memorial Day | 135 | 13% | 89% | $1,433 | 3% | 19 | 12% | $75.85 | -8% |
| Saturday before Memorial Day | 180 | 2% | 76% | $1,055 | -24% | 17 | 3% | $60.73 | -27% |
| Memorial Day | 326 | -46% | 55% | $1,620 | 16% | 21 | 24% | $77.4 | -7% |
| Friday before Father's Day | 35 | 40% | 96% | $1,145 | -18% | 20 | 19% | $57.12 | -31% |
| Saturday before Father's Day | 48 | 35% | 89% | $968 | -31% | 17 | -2% | $58.48 | -29% |
| Father's Day | 308 | -36% | 60% | $1,813 | 30% | 20 | 17% | $92.03 | 11% |
| 4th of July | 345 | -57% | 48% | $1,894 | 36% | 25 | 47% | $76.54 | -8% |
| Friday before Labor Day | 15 | 58% | 93% | $1,373 | -2% | 24 | 41% | $57.98 | -30% |
| Saturday before Labor Day | 109 | 18% | 67% | $1,600 | 15% | 18 | 6% | $89.22 | 8% |
| Labor Day | 321 | -42% | 45% | $880 | -37% | 15 | -14% | $60.6 | -27% |
| Halloween | 133 | 14% | 76% | $883 | -37% | 12 | -29% | $73.6 | -11% |
| Veteran's Day | 360 | -73% | 33% | $2,723 | 95% | 31 | 86% | $86.98 | 5% |
| Thanksgiving | 363 | -89% | 13% | $2,239 | 61% | 27 | 61% | $82.72 | 0% |
| Black Friday | 7 | 80% | 71% | $1,109 | -20% | 16 | -2% | $67.5 | -18% |
| Small Business Saturday | 59 | 31% | 63% | $1,074 | -23% | 12 | -27% | $87.82 | 6% |
| Sunday after Thanksgiving | 347 | -59% | 40% | $2,670 | 92% | 32 | 91% | $83.22 | 1% |
| Cyber Monday | 299 | -30% | 69% | $3,946 | 183% | 45 | 164% | $88.65 | 7% |
| Friday before Christmas | 5 | 93% | 77% | $2,880 | 107% | 40 | 136% | $72.38 | -13% |
| Saturday before Christmas | 1 | 156% | 69% | $2,491 | 79% | 32 | 89% | $78.19 | -6% |
| Sunday before Christmas | 44 | 36% | 51% | $213 | -85% | 2 | -86% | $93.13 | 12% |
| Christmas Eve | 14 | 58% | 68% | $1,046 | -25% | 16 | -8% | $67.18 | -19% |
| Christmas Day | 365 | -98% | 9% | $213 | -85% | 2 | -86% | $93.13 | 12% |
| New Year's Eve | 316 | -39% | 63% | $1,046 | -25% | 16 | -8% | $67.18 | -19% |