The State of Local Restaurants - Virginia

THE STATE OF LOCAL RESTAURANTS

Virginia


 

We analyzed transactions for every day of the 2017 calendar year at 26,000 small, independent restaurants across America. The result is a comprehensive look at when restaurants earn the most money, when they seat the most guests, and which states make the most dough from patrons who #eatlocal.

What we learned about Virginia
Virginia is the 22nd-ranked state for restaurants. While a large number of daily transactions give Virginia’s restaurants a big sales boost, they still tend to follow national trends in terms of seasonality and revenue distribution across days of the week and months of the year.

Understanding this report
To understand the average day for restaurants in America, we took a multidimensional look at their performance. We specifically looked at:

  • Transactions: How many individual payments restaurants process.
  • Ticket Size: How much patrons spend on average per transaction.
  • Daily Sales Revenue: How much revenue restaurants make per day.

 

THE AVERAGE DAY FOR VIRGINIA RESTAURANTS

Restaurants in Virginia rank 16th for the average number of transactions each day, 37th  for average ticket size, and 19th for average daily revenues. All told, this makes The Old Dominion State the 22nd-ranked state for restaurants.

Transactions Ticket Size Sales Revenue
50 $30 $1,523
National Rank: 16 National Rank: 37 National Rank: 19

 

VIRGINIA WEEKDAYS COMPARED TO WEEKENDS

Like most states, restaurants in Virginia see more revenue, more transactions, and higher average ticket sizes on the weekend.

 

VIRGINIA’S AVERAGE WEEK

Here we see a day-by-day look at the average daily sales revenue in Virginia compared to the national averages.

 

 

THE AVERAGE YEAR FOR VIRGINIA RESTAURANTS

On a national level, sales revenues only have a subtle variation from month to month. That holds true for Virginia.

 

 

TOP 5 DAYS FOR VIRGINIA RESTAURANTS

Here are the top revenue-generating days for restaurants in Virginia. Like most other states, Mother’s Day weekend tops the charts.

#1 #2 #3 #4 #5
MAY 14Mother’s Day MAY 13Mother’s Day Weekend MAR 11 FEB 25 MAR 25
SUNDAY SATURDAY SATURDAY SATURDAY SATURDAY

 

VIRGINIA RESTAURANTS ON PROMINENT DAYS

Restaurants put a lot of focus and work into big events and holidays, but how do the most prominent days rank compared to the rest of the year and the average day?

Day Rank/365 Daily Sales Change in sales Number of transactions Change in Transaction Volume Avg transaction size Change in Average Ticket
Super Bowl 281 $1,144 -24.88% 35 -30.14% $32.64 8.45%
Valentines Day 119 $1,689 10.88% 50 -0.81% $33.93 12.74%
St. Patrick’s 37 $2,166 42.18% 70 39.75% $30.88 2.61%
Cinco De Mayo 8 $2,325 52.64% 75 49.26% $31.04 3.14%
Mother’s Day 1 $2,607 71.09% 55 9.79% $47.30 57.17%
Father’s Day 47 $2,134 40.08% 50 -0.57% $42.76 42.09%
July 4th 331 $1,005 -34.00% 28 -43.80% $35.64 18.43%
Day before T-giving 111 $1,735 13.90% 55 9.79% $31.49 4.63%
Thanksgiving 358 $797 -47.68% 16 -68.55% $50.49 67.79%
Christmas Eve 214 $1,339 -12.10% 31 -38.62% $43.46 44.43%
Christmas 364 $718 -52.88% 15 -69.72% $47.23 56.96%
New Year’s Eve 100 $1,905 25.01% 45 -9.52% $41.93 39.34%

 

Methodology
Womply analyzed daily revenue for 25,893 restaurants in all 50 states and the District of Columbia for all 365 days of the 2017 calendar year. Restaurants were only qualified for the analysis if Womply had a full year of transaction history and the business recorded multiple transactions per day, on average. Category and overall state rankings are based on a composite score of each state’s transactions, average ticket sizes, and overall daily revenue.

About Womply
Womply is a software-as-a-service (SaaS) provider to small businesses and one of the fastest growing software companies in America. Our mission is to help small businesses thrive in a digital world. Every day we serve more than 100,000 small businesses across 400+ business verticals, in every corner of America. To learn more, visit https://www.womply.com or email info@womply.com.

Womply can help you!

Boost your reputation icon

Boost your reputation

Know every customer icon

Know every customer

Engage your customers icon

Engage your customers

Monitor your business icon

Monitor your business

Find a payment processor icon

Accept payments

Let one of our experts give you a free walkthrough of what Womply can do for you.

Want to Partner with us? Learn More