The State of Local Restaurants - New Hampshire

THE STATE OF LOCAL RESTAURANTS

New Hampshire


 

We analyzed transactions for every day of the 2017 calendar year at 26,000 small, independent restaurants across America. The result is a comprehensive look at when restaurants earn the most money, when they seat the most guests, and which states make the most dough from patrons who #eatlocal.

What we learned about New Hampshire
New Hampshire is the 23rd-ranked state for restaurant revenues in the United States. Restaurants in The Granite State have a somewhat different annual seasonality than most states, with their top months being in July and August. Interestingly though, their top 5 single-day sales days occur over non-holiday weekends in the fall.

Understanding this report
To understand the average day for restaurants in America, we took a multidimensional look at their performance. We specifically looked at:

  • Transactions: How many individual payments restaurants process.
  • Ticket Size: How much patrons spend on average per transaction.
  • Daily Sales Revenue: How much revenue restaurants make per day.

THE AVERAGE DAY FOR NEW HAMPSHIRE RESTAURANTS

Restaurants in New Hampshire rank 36th for the average number of transactions each day, 13th for average ticket size, and 23rd for average daily revenues.

Transactions Ticket Size Sales Revenue
37 $37 $1,401
National Rank: 36 National Rank: 13 National Rank: 23

 

 

NEW HAMPSHIRE WEEKDAYS COMPARED TO WEEKENDS

Like most states, restaurants in New Hampshire see more revenue, more transactions, and higher average ticket sizes on the weekend.

 

NEW HAMPSHIRE’S AVERAGE WEEK

Here we see a day-by-day look at the average daily sales revenue in New Hampshire compared to the national averages. New Hampshire eateries tend to have slower days early in the week and stronger weekends.

 

 

THE AVERAGE YEAR FOR NEW HAMPSHIRE RESTAURANTS

On a national level, sales revenues only have a subtle variation from month to month. That holds mostly true for New Hampshire restaurants, which have slightly higher sales during the summer.

 

TOP 5 DAYS FOR NEW HAMPSHIRE RESTAURANTS

Unlike most states, where Mother’s Day, Cinco de Mayo, and the week before Christmas typically top the list, restaurants in New Hampshire have better single-day sales on non-holiday weekends during the fall.

#1 #2 #3 #4 #5
OCT 14 OCT 7 DEC 31New Year’s Eve SEP 23 OCT 21
SATURDAY SATURDAY SUNDAY SATURDAY SATURDAY

 

NEW HAMPSHIRE RESTAURANTS ON PROMINENT DAYS

Restaurants put a lot of focus and work into big events and holidays, but how do the most prominent days rank compared to the rest of the year and the average day?

Day Rank/365 Daily Sales Change in sales Number of transactions Change in Transaction Volume Avg Ticket Size Change in
Avg Ticket
Super Bowl 283 $938 -33.08% 25 -32.86% $38.02 1.63%
Valentines Day 150 $1,447 3.27% 33 -10.04% $43.79 17.06%
St. Patrick’s 55 $2,121 51.37% 54 47.05% $39.26 4.97%
Cinco De Mayo 92 $1,849 31.96% 50 35.94% $37.03 -1.01%
Mother’s Day 28 $2,271 62.05% 46 26.49% $48.87 30.65%
Father’s Day 91 $1,862 32.87% 41 11.39% $45.50 21.64%
July 4th 300 $877 -37.44% 23 -37.88% $38.41 2.70%
Day before T-giving 135 $1,531 9.30% 41 10.43% $37.75 0.93%
Thanksgiving 282 $941 -32.82% 12 -68.42% $81.15 116.94%
Christmas Eve 97 $1,815 29.53% 32 -11.77% $56.00 49.72%
Christmas 341 $709 -49.41% 12 -66.44% $57.50 53.72%
New Year’s Eve 3 $2,664 90.10% 47 29.28% $56.09 49.95%

 

Methodology
Womply analyzed daily revenue for 25,893 restaurants in all 50 states and the District of Columbia for all 365 days of the 2017 calendar year. Restaurants were only qualified for the analysis if Womply had a full year of transaction history and the business recorded multiple transactions per day, on average. Category and overall state rankings are based on a composite score of each state’s transactions, average ticket sizes, and overall daily revenue.

About Womply
Womply is a software-as-a-service (SaaS) provider to small businesses and one of the fastest growing software companies in America. Our mission is to help small businesses thrive in a digital world. Every day we serve more than 100,000 small businesses across 400+ business verticals, in every corner of America. To learn more, visit https://www.womply.com or email info@womply.com.

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