THE STATE OF LOCAL RESTAURANTS
We analyzed transactions for every day of the 2017 calendar year at 26,000 small, independent restaurants across America. The result is a comprehensive look at when restaurants earn the most money, when they seat the most guests, and which states make the most dough from patrons who #eatlocal.
What we learned about New Hampshire
New Hampshire is the 23rd-ranked state for restaurant revenues in the United States. Restaurants in The Granite State have a somewhat different annual seasonality than most states, with their top months being in July and August. Interestingly though, their top 5 single-day sales days occur over non-holiday weekends in the fall.
Understanding this report
To understand the average day for restaurants in America, we took a multidimensional look at their performance. We specifically looked at:
- Transactions: How many individual payments restaurants process.
- Ticket Size: How much patrons spend on average per transaction.
- Daily Sales Revenue: How much revenue restaurants make per day.
THE AVERAGE DAY FOR NEW HAMPSHIRE RESTAURANTS
Restaurants in New Hampshire rank 36th for the average number of transactions each day, 13th for average ticket size, and 23rd for average daily revenues.
|Transactions||Ticket Size||Sales Revenue|
|National Rank: 36||National Rank: 13||National Rank: 23|
NEW HAMPSHIRE WEEKDAYS COMPARED TO WEEKENDS
Like most states, restaurants in New Hampshire see more revenue, more transactions, and higher average ticket sizes on the weekend.
NEW HAMPSHIRE’S AVERAGE WEEK
Here we see a day-by-day look at the average daily sales revenue in New Hampshire compared to the national averages. New Hampshire eateries tend to have slower days early in the week and stronger weekends.
THE AVERAGE YEAR FOR NEW HAMPSHIRE RESTAURANTS
On a national level, sales revenues only have a subtle variation from month to month. That holds mostly true for New Hampshire restaurants, which have slightly higher sales during the summer.
TOP 5 DAYS FOR NEW HAMPSHIRE RESTAURANTS
Unlike most states, where Mother’s Day, Cinco de Mayo, and the week before Christmas typically top the list, restaurants in New Hampshire have better single-day sales on non-holiday weekends during the fall.
|OCT 14||OCT 7||DEC 31New Year’s Eve||SEP 23||OCT 21|
NEW HAMPSHIRE RESTAURANTS ON PROMINENT DAYS
Restaurants put a lot of focus and work into big events and holidays, but how do the most prominent days rank compared to the rest of the year and the average day?
|Day||Rank/365||Daily Sales||Change in sales||Number of transactions||Change in Transaction Volume||Avg Ticket Size||Change in
|Cinco De Mayo||92||$1,849||31.96%||50||35.94%||$37.03||-1.01%|
|Day before T-giving||135||$1,531||9.30%||41||10.43%||$37.75||0.93%|
|New Year’s Eve||3||$2,664||90.10%||47||29.28%||$56.09||49.95%|
Womply analyzed daily revenue for 25,893 restaurants in all 50 states and the District of Columbia for all 365 days of the 2017 calendar year. Restaurants were only qualified for the analysis if Womply had a full year of transaction history and the business recorded multiple transactions per day, on average. Category and overall state rankings are based on a composite score of each state’s transactions, average ticket sizes, and overall daily revenue.
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