The State of Local Restaurants - Mississippi

THE STATE OF LOCAL RESTAURANTS

Mississippi


 

We analyzed transactions for every day of the 2017 calendar year at 26,000 small, independent restaurants across America. The result is a comprehensive look at when restaurants earn the most money, when they seat the most guests, and which states make the most dough from patrons who #eatlocal.

What we learned about Mississippi
Restaurants in Mississippi typically follow national trends when it comes to daily and monthly sales trends. However, restaurants in The Magnolia State differ from most states with their top performing days happening over non-holiday weekends throughout early spring.

Understanding this report
To understand the average day for restaurants in America, we took a multidimensional look at their performance. We specifically looked at:

  • Transactions: How many individual payments restaurants process.
  • Ticket Size: How much patrons spend on average per transaction.
  • Daily Sales Revenue: How much revenue restaurants make per day.

THE AVERAGE DAY FOR MISSISSIPPI RESTAURANTS

Restaurants in Mississippi rank 49th for the average number of transactions each day, 43rd for average ticket size, and 50th for average daily revenues.

Transactions Ticket Size Sales Revenue
30 $27 $815
National Rank: 49 National Rank: 43 National Rank: 50

 

MISSISSIPPI WEEKDAYS COMPARED TO WEEKENDS

Like most states, restaurants in Mississippi see more revenue, more transactions, and higher average ticket sizes on the weekend.

 

MISSISSIPPI’S AVERAGE WEEK

Here we see a day-by-day look at the average daily sales revenue in Mississippi compared to the national averages. Mississippi mostly follows the national trend.

 

 

THE AVERAGE YEAR FOR MISSISSIPPI RESTAURANTS

On a national level, sales revenues only have a subtle variation from month to month. That holds true for Mississippi.

 

 

TOP 5 DAYS FOR MISSISSIPPI RESTAURANTS

Unlike most states, where Mother’s Day, Cinco de Mayo, and the week before Christmas typically top the list, restaurants in Mississippi do better on non-holiday weekends in early spring.

#1 #2 #3 #4 #5
MAR 4 MAR 31 FEB 25 APR 28 MAR 10
SATURDAY FRIDAY SATURDAY FRIDAY FRIDAY

 

MISSISSIPPI RESTAURANTS ON PROMINENT DAYS

Restaurants put a lot of focus and work into big events and holidays, but how do the most prominent days rank compared to the rest of the year and the average day?

Day Rank/365 Daily Sales Change in sales Number of transactions Change in Transaction Volume Avg Ticket Size Change in
Avg Ticket
Super Bowl 329 $540 -33.72% 18 -38.82% $29.33 8.56%
Valentines Day 101 $954 17.00% 32 7.85% $29.37 8.71%
St. Patrick’s 6 $1,289 58.18% 44 47.59% $29.02 7.40%
Cinco De Mayo 10 $1,269 55.74% 47 54.57% $27.28 0.97%
Mother’s Day 31 $1,215 49.13% 29 -4.27% $42.18 56.10%
Father’s Day 97 $1,019 25.09% 26 -12.19% $38.57 42.75%
July 4th 363 $412 -49.42% 13 -57.65% $32.34 19.69%
Day before T-giving 141 $828 1.54% 30 -1.94% $28.04 3.76%
Thanksgiving 365 $270 -66.86% 7 -78.18% $41.12 52.18%
Christmas Eve 343 $518 -36.49% 14 -52.88% $36.49 35.05%
Christmas 364 $396 -51.35% 9 -69.38% $43.02 59.21%
New Year’s Eve 214 $717 -12.01% 21 -31.37% $34.71 28.47%

Methodology
Womply analyzed daily revenue for 25,893 restaurants in all 50 states and the District of Columbia for all 365 days of the 2017 calendar year. Restaurants were only qualified for the analysis if Womply had a full year of transaction history and the business recorded multiple transactions per day, on average. Category and overall state rankings are based on a composite score of each state’s transactions, average ticket sizes, and overall daily revenue.

About Womply
Womply is a software-as-a-service (SaaS) provider to small businesses and one of the fastest growing software companies in America. Our mission is to help small businesses thrive in a digital world. Every day we serve more than 100,000 small businesses across 400+ business verticals, in every corner of America. To learn more, visit https://www.womply.com or email info@womply.com.

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