The State of Local Restaurants - Michigan

THE STATE OF LOCAL RESTAURANTS

Michigan


 

We analyzed transactions for every day of the 2017 calendar year at 26,000 small, independent restaurants across America. The result is a comprehensive look at when restaurants earn the most money, when they seat the most guests, and which states make the most dough from patrons who #eatlocal.

What we learned about Michigan
Michigan is the 25th-ranked state for restaurant revenues in the United States. Restaurants in The Great Lakes State follow national trends in terms of transactions, ticket sizes and seasonality.

Understanding this report
To understand the average day for restaurants in America, we took a multidimensional look at their performance. We specifically looked at:

  • Transactions: How many individual payments restaurants process.
  • Ticket Size: How much patrons spend on average per transaction.
  • Daily Sales Revenue: How much revenue restaurants make per day.

THE AVERAGE DAY FOR MICHIGAN RESTAURANTS

Restaurants in Michigan rank 25th for the average number of transactions each day, 24th for average ticket size, and 27th for average daily revenues.

Transactions Ticket Size Sales Revenue
41 $32 $1,354
National Rank: 25 National Rank: 24 National Rank: 27

 

 

MICHIGAN WEEKDAYS COMPARED TO WEEKENDS

Like most states, restaurants in Michigan see more revenue, more transactions, and higher average ticket sizes on the weekend.

 

MICHIGAN’S AVERAGE WEEK

Here we see a day by day look at the average daily sales revenue in Michigan compared to the national averages. Michigan restaurants provide a perfect example of the average national week at the state level.

 

 

THE AVERAGE YEAR FOR MICHIGAN RESTAURANTS

On a national level, sales revenues only have a subtle variation from month to month. That holds true for Michigan.

 

 

TOP 5 DAYS FOR MICHIGAN RESTAURANTS

Here are the top revenue-generating days for restaurants in Michigan. Like many states, Mother’s Day and the weekends leading up to Christmas are among the best.

#1 #2 #3 #4 #5
MAY 14Mother’s Day DEC 22Weekend before Christmas APR 29 MAR 11 DEC 16
SUNDAY FRIDAY SATURDAY SATURDAY SATURDAY

 

MICHIGAN RESTAURANTS ON PROMINENT DAYS

Restaurants put a lot of focus and work into big events and holidays, but how do the most prominent days rank compared to the rest of the year and the average day?

Day Rank/365 Daily Sales Change in sales Number of transactions Change in Transaction Volume Avg Ticket Size Change in
Avg Ticket
Super Bowl 333 $913 -32.59% 31 -25.25% $29.47 -8.94%
Valentines Day 113 $1,479 9.21% 41 -1.94% $36.39 12.45%
St. Patrick’s 77 $1,786 31.88% 56 35.78% $31.74 -1.93%
Cinco De Mayo 44 $1,856 37.04% 57 36.53% $32.80 1.35%
Mother’s Day 1 $2,436 79.93% 48 14.91% $51.16 58.10%
Father’s Day 87 $1,765 30.33% 43 2.66% $41.48 28.20%
July 4th 356 $775 -42.75% 26 -37.93% $30.13 -6.88%
Day before T-giving 108 $1,549 14.38% 48 15.30% $32.41 0.17%
Thanksgiving 364 $651 -51.93% 15 -62.96% $42.40 31.03%
Christmas Eve 217 $1,205 -11.03% 28 -31.73% $42.58 31.58%
Christmas 365 $283 -79.09% 7 -82.93% $40.01 23.66%
New Year’s Eve 9 $2,064 52.42% 44 6.33% $46.84 44.73%

 

Methodology
Womply analyzed daily revenue for 25,893 restaurants in all 50 states and the District of Columbia for all 365 days of the 2017 calendar year. Restaurants were only qualified for the analysis if Womply had a full year of transaction history and the business recorded multiple transactions per day, on average. Category and overall state rankings are based on a composite score of each state’s transactions, average ticket sizes, and overall daily revenue.

About Womply
Womply is a software-as-a-service (SaaS) provider to small businesses and one of the fastest growing software companies in America. Our mission is to help small businesses thrive in a digital world. Every day we serve more than 100,000 small businesses across 400+ business verticals, in every corner of America. To learn more, visit https://www.womply.com or email info@womply.com.

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